The Truth About Cars » toyota tundra http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Sat, 19 Apr 2014 20:13:26 +0000 en-US hourly 1 http://wordpress.org/?v=3.8.1 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » toyota tundra http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com Cain’s Segments: Trucks Redux http://www.thetruthaboutcars.com/2014/03/cains-segments-trucks-redux/ http://www.thetruthaboutcars.com/2014/03/cains-segments-trucks-redux/#comments Tue, 11 Mar 2014 05:47:39 +0000 http://www.thetruthaboutcars.com/?p=769570 450x244x2014-Chevrolet-Silverado-1500-Exterior-006-450x244.jpg.pagespeed.ic.zAXX8qzO80

February 2014 sales of America’s six continuing full-size pickup lineups grew 1.8%, but GM’s truck twins, the newest trucks on the block, fell 8.9%. Ford, Ram, Toyota, and Nissan combined for an 8.7% year-over-year increase to 94,225 units. The Chevrolet Silverado and GMC Sierra’s decline equalled a loss of 4960 units compared with February 2013.

These full-size trucks accounted for 12.2% of the U.S. auto industry’s total February 2014 volume, up slightly from 11.9% in the equivalent period one year earlier.

Although the F-Series’ gain of 2.6% appears slight, this improvement occurred in an auto market which grew not at all. Moreover, a 2.6% increase for the F-Series adds 1393 extra units of a very profitable vehicle, more added sales than the Chevrolet Volt managed in total.

Total Ford brand sales slid more than 7% in February as car volume plunged 16.8% and sales of the Blue Oval’s five utility vehicles dropped 4.3%. Ford’s car division outsold the F-Series by just 1354 units; the F-Series outsold the utility vehicle lineup by 3040 units. 30.5% of the new vehicles sold by the Ford Motor Company last month were F-Series pickups.

At the Chrysler Group, where car sales dropped 14.7% and generated just 29% of the company’s February sales volume, the Ram Pickup range’s 28.4% improvement was more than welcome. And it was also expected. Over the eleven months leading up to February, the average year-over-year Ram P/U sales increase weighed in at 25.5%. From 16.3% in February 2013, Ram’s share of the full-size truck market (extinguished Escalade EXT and Avalanche excluded) rose to 20.2% in February 2014.

Often mocked for its inability to crank out sales like the top-selling Detroit trucks, the Toyota Tundra continues to be a somewhat popular vehicle by conventional automobile standards. Through the first two months of 2014, it ranks 41st among all vehicles in total U.S. sales, having ended 2013 as America’s 43rd-best-selling vehicle. Tundra sales have increased in each of the last five months, but the current pace won’t have Toyota matching 2007’s high-water mark. Toyota could easily sell more than 120,000 Tundras in 2014 – 196,555 were sold in 2007.

Analyzing the Nissan Titan’s market penetration as it begins its eleventh full year without any meaningful refresh is like studying the merits of a veteran linebacker’s knack for sacking in the twilight of his career. The Titan has for the most part become irrelevant, a fact which won’t make the reintroduction process an easy one when the new Titan arrives. Titan sales reached their peak in 2005 at 86,945 units, fell below 20,000 units four years later, and totalled just 15,691 in 2013. Titan volume is down 33.8% this year and February market share in the category fell below 1%.

From a market share-losing perspective, the Chevrolet Silverado’s decline was worse. (Obviously, the Silverado is America’s second-best-selling vehicle. The Titan is not.) 29.2% of the segment’s sales were Silverado-derived at this time last year, but last month, that figure fell to 25.2%. GMC Sierra market share declined by only a hair, from 9.9% in February 2013 to 9.8% last month.

As a whole, the pickup truck segment generated 11% of its February 2014 sales with small/midsize trucks, on par with results from the equivalent period one year earlier. Thank the Nissan Frontier. Sales of the Titan’s little brother shot up 112% to 5791 units.

Truck
Feb.
2014
Feb.
2013
%
Change
2 mos.
2014
2 mos.
2013
%
Change
Ford F-Series
55,882 54,589 + 2.6% 102,418 101,330 + 1.1%
Chevrolet Silverado
36,584 41,643 - 12.1% 65,510 77,088 - 15.0%
Ram P/U
29,303 23,289 + 25.8% 54,374 43,763 + 24.2%
GMC Sierra
14,232 14,133 + 0.7% 25,350 26,979 - 6.0%
Toyota Tundra
7923 7306 + 8.4% 15,813 14,310 + 10.5%
Nissan Titan
1117 1634 - 31.6% 2004 3028 - 33.8%
Total
145,041
142,494 + 1.8% 265,469 266,498 - 0.4%

 

Truck
Feb.
2014
Share
Feb.
2013
Share
2 mos.
2014
Share
2 mos.
2013
Share
Ford F-Series
38.5% 38.2% 38.6% 38.0%
Chevrolet Silverado/GMC Sierra
35.0% 39.1% 34.2% 39.0%
Ram P/U
20.2% 16.3% 20.5% 16.4%
Toyota Tundra
5.5% 5.1% 6.0% 5.4%
Nissan Titan
0.8% 1.1% 0.8% 1.1%
Full-Size Share Of
Total Pickup Truck Market
89.0% 87.6% 88.7% 87.2%
Full-Size Pickup Share
Of Total Industry
12.2% 11.9% 12.0% 11.9%
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Chicago 2014: Toyota TRD Pro Ups The Off-Road Ante http://www.thetruthaboutcars.com/2014/02/chicago-2014-toyota-trd-pro-ups-the-off-road-ante/ http://www.thetruthaboutcars.com/2014/02/chicago-2014-toyota-trd-pro-ups-the-off-road-ante/#comments Thu, 06 Feb 2014 16:22:10 +0000 http://www.thetruthaboutcars.com/?p=735081 CHRIS BURKARD PHOTOGRAPHY, TOYOTA, TRD

With Toyota serving as the market leader in body-on-frame trucks (the Tacoma, Tundra, 4Runner and now departed FJ Cruiser), taking aim at the off-road segment seems like a logical next step for their TRD aftermarket division. The new TRD Pro lineup, shown above, clearly apes the styling cues of the Ford Raptor, and is evidence that Toyota is not going to let the Blue Oval have that market all to itself

The TRD Pro trucks won’t get any engine upgrades, but every truck in the lineup gets  TRD Bilstein shocks with a remote reservoir, TRD-tuned front springs, a front skid plate, and unique grille with a large Toyota badge in the center. All three of the vehicles will have lifted front ends, with the Tundra and Tacoma getting a 2 inch raise while the 4Runner makes do with 1.5.

The Tundra will get 18 inch wheels, with the 4Runner getting 17 inchers and the Tacoma sporting 16″ wheels. Each vehicle will get an upgraded interior with TRD parts, with the 4Runner sports an extra inch of wheel travel and the Tacoma gets a TRD exhaust.

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Toyota Considers Increasing Capacity at San Antonio Truck Plant as Tundra Sales Climb http://www.thetruthaboutcars.com/2013/12/toyota-considers-increasing-capacity-at-san-antonio-truck-plant-as-tundra-sales-climb/ http://www.thetruthaboutcars.com/2013/12/toyota-considers-increasing-capacity-at-san-antonio-truck-plant-as-tundra-sales-climb/#comments Tue, 17 Dec 2013 12:00:14 +0000 http://www.thetruthaboutcars.com/?p=681834 toyotatundra

Toyota is examining the feasibility of increasing capacity at its San Antonio factory that assembles fullsize Tundra and compact Tacoma pickup trucks, according to a report by Automotive News. Operating two shifts plus overtime and Saturdays, the plant has a capacity of 250,000 units. Toyota’s Tijuana, Mexico plant puts together knockdown kits of the Tacoma, adding another 50,000 units, most of which go to the local market or to Canada. Fay said that fiddling with the assembly lines could add ~7,000 trucks to each plant’s output, but the total of 307,000 units may not be enough for the North American market as sales of the Tundra have rebounded for the past couple of years after a three year slump.

In the first 11 months of the year, Toyota has sold 248,468 Tundras and Tacomas combined in the U.S., up 14% from 2012, with 101,744 of those being the redesigned Tundra. Fay predicted that Toyota could sell 137,000 Tundras next year. When the Tundra was introduced in 2007, Toyota sold almost 200,000 that year but sales dropped about 30% in 2008 and then fell to ~79,000 as the recession deepened in 2009.

If Toyota sells 137,000 Tundras next year, even if Tacoma sales remain the same, the plants in Texas and Mexico would not be able to keep up with the demand. Still, Toyota isn’t eager to risk the capital expenditures needed to increase the capacity at San Antonio, having witness sales crater just five years ago.

“We have 2008 and 2009 fresh in our minds, when the pickup market dropped from 2.5 million to 1.1 million,” Fay said, “but we also need to be flexible for three years down the road from now. What kind of production and support do we need for the second half of this decade? How much do we need to invest?”

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Pre-Production Review: 2014 Toyota Tundra (With Video) http://www.thetruthaboutcars.com/2013/09/pre-production-review-2014-toyota-tundra-with-video/ http://www.thetruthaboutcars.com/2013/09/pre-production-review-2014-toyota-tundra-with-video/#comments Wed, 11 Sep 2013 20:02:31 +0000 http://www.thetruthaboutcars.com/?p=514913 2014 Toyota Tundra Exterior-002

We don’t just love pickup trucks in America, we practically worship them. The half ton pickup truck is an American icon embedded into our music, our entertainment and almost the core of our culture. If you haven’t owned or wanted to own a pickup truck, you’re probably a communist infiltrating American society and should be stopped. Despite inroads from the Japanese competition, the full-size truck market is a solidly American segment that isn’t just led by the big three, it’s dominated by them. In August, RAM took third place with 33,009 pickups sold in the US of A, more than three times the number four player: this week’s Toyota Tundra. Why is this gap so large when Toyota crushes the big three in so many other segments? Let’s explore that while we look at Toyota’s refreshed 2014 Tundra.

Click here to view the embedded video.

When it comes to trucks, we’re talking half-ton cargo haulers, not the compact truck market where Toyota arguably leads. The full-size truck market is about image and brand as much as it is about capability. Aside from men’s razors, no other product in America is marketed in such a completely-divorced-from-reality fashion. We buy trucks both because they haul and because they make us look cool. (Come on, you can admit it.) Truck advertising tells us that real Americans buy trucks, have cattle ranches, sing in country groups and get all the blonde babes. Real Americans also go muddin’, drink Bud and (most importantly) buy American. It is therefore no surprise that Toyota’s biggest market is California. (Make of that what you will.) It’s also no surprise the folks at the launch event were trying hard to sell the Tie-o-ter as the most American pickup on the market. With the highest percentage of American content, plus assembly in San Antonio, there is some truth to their assertions.

Exterior

I think that part of Toyota’s tuck sales problem was the old T100 from 1993-1998. That truck was a half-step between the American mid-size and full-size trucks leading people to consider the T100 more of a mid-size competitor. Then came the 1999-2006 Tundra which grew but failed to keep up with the Americans in terms of styling and dimensions. In 2007 we got the all-new Tundra which yet again grew a half size and was finally competitive with the big three featuring two V8 engines and part-time 4WD. Sales were less than stellar. Why? Toyota believes styling was to blame and I’m inclined to agree. The “bubbly” theme of the old Tundra was fairly emasculating when you parked next to the “rugged” F-150 or RAM 1500.

2014 Toyota Tundra Exterior, Picture Courtesy of Alex L. Dykes

For 2014 Toyota has addressed this problem with an enormous new grille that comes in three flavors (you can see two of them in the gallery) and features a prominent Toyota logo and very upright styling. It’s so upright the front bumper hardly protrudes from the grille at all. The larger and “chromier” grill is flanked by new headlamps that pay homage to the daring big-rig style of the 1994 RAM. The new nose makes the Tundra look bigger and meaner even though the dimensions have barely changed at all. Mainstream looks? Check.

2014 maintains the Tundra’s three cab, two bed, two wheelbase product mix. Things start out with the three-seat, two-door SR and stretch up to the six-seat four-door SR5. In a nod to the large number of truck shoppers that buy for image, not payload, Toyota offers three premium trim levels: Limited, Platinum and 1794. 1794 is named after the ranch that used to operate on the property the Tundra factory was built on. Mainstream product portfolio? Check.

2014 Toyota Tundra Interior, Picture Courtesy of Alex L. Dykes

Interior

Truck makers have finally read the memo that truck shoppers expect passenger car quality interiors. Toyota listened in 2007 but didn’t catch the all important detail “car quality interiors” not “car-like interiors.” Thankfully the 2014 refresh banishes the awkward Camry-esque of the old model for a more masculine design language. Like the competition there is plenty of hard plastic in this cabin, more fake tree than a 1970s suburban tri-level and plenty of bling. I can finally say with a straight face that the Tundra’s interior looks like a truck.

Unfortunately for Toyota, 2014 also brings a raft of refreshed, redesigned and tweaked trucks from the big boys. Compared back to back with the 2014 Silverado and the 2013 RAM, the Tundra’s interior looks a little too “try hard” with shapes that are discordant and not harmonious and parts quality that is a notch below the pack. The F-150 is getting a little old with a 2015 redesign widely expected, but I still find the Ford’s interior to be a better place to spend my time than the Tundra. Mainstream interior? Check.

2014 Toyota Tundra Interior, entune, Picture Courtesy of Alex L. Dykes

Infotainment

2014 brings a few changes to the Tundra’s infotainment head unit. The major change is that all Tundra models will come with Toyota’s 6.1-inch Entune system only. The 7-inch system that ran the high-end software shared with the Lexus brand is not available in any model of Tundra. Consider me pleased. Toyota’s low-end system still seems to suffer from a dim LCD but the software itself is slick, speedy and easy to use. As before navigation is optional as is smartphone app integration. If you want the detailed look, check out the video. Mainstream tunes? Check.

2014 Tundra 5.7L V8, Picture Courtesy of Toyota

Powertrain

Delivering a new truck with an old drivetrain isn’t new, Ford’s been doing that for years. Unfortunately Ford is known for refreshing the under-hood-bits the next year while Toyota is known for  maintaining the status quo until a redesign. Unless Toyota breaks from tradition, this puts the Tundra at a serious competitive disadvantage. The base engine is ye olde 4.0L V6 mated to Toyota’s tried-and-true (but also tired and behind the times) 5-speed automatic. The rated 270 ponies and 278 twists are competitive with RAM’s 3.6L V6 and Ford’s 3.7L V6 on paper where torque is more important than horsepower for towing, but in the real world Ford’s 6-speed automatic makes better use of the power and 2014 brings ZF’s 8-speed to the RAM 1500 giving Chrysler’s 3.6L engine three more 60% more gears to play with. Toyota claims the V6 exists for a low entry price and as a result doesn’t even list a rated towing capacity for the V6 SR model. (Toyota says it’s 4,400 lbs.) I think that’s a serious mistake when we take two things into account. First, many truck buyers, especially those in California where Toyota is making headway, have no idea what a trailer even looks like. Second, Detroit is changing their tune on the V6 models changing them from entry engines to fuel efficient options that can haul some serious loads. RAM’s 2014 V6 model will tow 7,450lbs. Toyota was quick to say that they are the only ones with SAE verified towing numbers but I’m here to tell you the Chrysler 3.6L V6 and ZF 8-speed transmission are a weekend warrior’s towing wet dream.

Because the V6 is the milquetoast discount engine, Toyota offers two different V8s to fill out the product portfolio. Because Toyota only offers the V6 on the base SR model with the regular cab, most buyers will have a V8 under the hood. Both V8s are closely related to the engines found in modern Lexus models and as such are buttery smooth with a rich V8 burble and a torque curve that’s higher and “peakier” than the American competition. The 4.6L V8 is good for 310 horsepower and 327 lb-ft of torque, only slightly higher than GM’s 4.3L V6 and well behind Ford’s fire-breathing Ecoboost 3.5L V6. Still, this is not going to be the most popular engine because most Tundras will have Toyota’s 381HP 5.7L V8 capable of cranking out 401 lb-ft. Both V8s are mated to a mode modern 6-speed automatic which is on par with GM and Ford but notably shy of the RAM’s new ZF 8-speed for 2014. If you need more power TRD will be selling the same supercharger kit as before (as a TRD accessory it is covered by the Toyota factory warranty) which bumps the 5.7 to a class blowing 504HP and 550 lb-ft.

2014 Toyota Tundra Exterior, Picture Courtesy of Alex L. Dykes

Driving and hauling

If you are one of the few that tow with their pickup truck, you may be happy to know that Toyota is the only company that follows the SAE standard completely when determining tow ratings.  Or, like me, you may look at the situation more skeptically and say “OK, so Dodge, Ford and Chrysler fiddle with their numbers” but does that matter? Not to me. The big three’s 1500 series trucks all slot in around 10,000 lbs with Chevy currently claiming king of the hill. Big deal. How the vehicles behave while towing is more important to me than the numbers and with that in mind there is one clear winner: the 2014 Ram 1500. Why? It’s all about ZF’s 8-speed automatic. The octo-swapper is two gears ahead of the competition and as a result can better keep the engine in its respective power band. Towing with Chrysler’s 3.6L V6 and 8-speed automatic is an eye opening experience and even though Chrysler’s 5.7L V8 lacks the power of the larger GM and Ford V8s the extra gears make a huge difference. Still, most half ton truck owners in suburbia have a truck because they bought a Ski-Doo and can’t imagine towing a 500-pound jetski behind a crossover with a meager 5,000 pound tow rating. (Seriously, I know some of these people.) With that in mind we can just say everyone in this segment can tow more than you need.

Out on the road the Tundra drives just like a pickup truck. If you had hoped that Toyota’s badge on the nose would turn the full-size cargo hauler into a FR-S on stilts you will be disappointed. The Tundra tips/dives and leans just like a Chevy, RAM or Ford and like the competition the horizontal grip varies depending on the cab, bed and rubber you choose. Steering is accurate but numb amd cabin noise is well controlled for a pickup truck.

2014 Toyota Tundra Exterior, Picture Courtesy of Alex L. Dykes

With limited time behind the wheel of the pre-production models I must draw my V6 experience from a dealer provided 2013 model. The V6 is slow and thirsty, with the 5-speed automatic always a step behind what’s required. The 4.7L V8 is thirstier than the V6 but doesn’t drink anymore than the competition. Power delivery is smooth and  the 6-speed automatic shifts firmly with a relative eagerness to downshift when towing. The 5.7L V8 drinks like a college co-ed on spring break and has a somewhat high (3,600 RPM) torque peak which makes it feel out of sorts when towing compared to GM’s 6.2L monster.

After a day tossing the Tundra around Washington state and towing trailers with unknown weights inside (seriously, nobody seemed to know how much weight was in the demo trailer) I came to the conclusion that the Tundra is finally a solid middle of the pack contender. With the exception of ye olde 5-speed on the V6, there’s nothing about the Tundra that’s smaller, weaker, less masculine or less capable than the popular configurations of the Detroit trucks.

Everything about the Tundra is quintessentially middle of the pack, but does that make it the Goldilocks of the 1/2 ton truck market? Yes and no. In the pursuit of mainstream, Toyota has abandoned the attempt to be class leading. As a result, there is nothing extraordinary about the Tundra in a positive or negative way except, possibly, Toyota’s reputation for reliability. In a segment where brand is practically more important than payload and towing (just ask the Chevy vs Ford guys), that’s a problem for Toyota as it gives shoppers little reason to try something new. The 2014 Tundra is the best pickup truck Toyota has ever made and it’s a solid alternative to any of the American pickup trucks.  But, unless Toyota breaks out of their shell and does something radical, the Tundra isn’t likely to sway many shoppers in the heartland.

 

Tundra flew me to Seattle to sample the Tundra refresh.

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Chicago Auto Show: 2014 Toyota Tundra http://www.thetruthaboutcars.com/2013/02/chicago-auto-show-2014-toyota-tundra/ http://www.thetruthaboutcars.com/2013/02/chicago-auto-show-2014-toyota-tundra/#comments Thu, 07 Feb 2013 16:23:21 +0000 http://www.thetruthaboutcars.com/?p=476678

Toyota chose Chicago to introduce the new 2014 Tundra. Following the lead of the big three, the Tunda is bigger and has a more premium interior. Unlike the big boys, Toyota still won’t have a 3/4 or 1 ton models, but they are touting the Tundra as having the highest North American parts content of any other 1/2 ton truck. Them’s fighting words.

Of course 1/2 ton doesn’t really mean half a ton of bed capacity any more. The Tundra with the 5.7L V8 will have a 2,000lb bed capacity and a SAE certified 10,000lb towing capacity. Helping tow lovers out is a new integrated towing controller and a redesigned rear bumper that’s only 2/3 chrome so when you smack your hitch into your bumper (you know who you are) it will be less obvious and perhaps easier to repair.

There will be a TRD model, a Limitied model and since everyone else is going Platinum, so will the Tundra. Aping the King Ranch themed F-150, Toyota is getting their on ranch edition with saddle brown leather, a higher price tag and some dubious Texas ranch tie-ins. Every model gets a redesigned interior, Toyota’s latest infotainment systems and more soft touch dash bits. Toyota hasn’t announced pricing yet, so that just means you’ll have to visit TTAC daily for that release.

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