By on February 6, 2014

CHRIS BURKARD PHOTOGRAPHY, TOYOTA, TRD

With Toyota serving as the market leader in body-on-frame trucks (the Tacoma, Tundra, 4Runner and now departed FJ Cruiser), taking aim at the off-road segment seems like a logical next step for their TRD aftermarket division. The new TRD Pro lineup, shown above, clearly apes the styling cues of the Ford Raptor, and is evidence that Toyota is not going to let the Blue Oval have that market all to itself

The TRD Pro trucks won’t get any engine upgrades, but every truck in the lineup gets  TRD Bilstein shocks with a remote reservoir, TRD-tuned front springs, a front skid plate, and unique grille with a large Toyota badge in the center. All three of the vehicles will have lifted front ends, with the Tundra and Tacoma getting a 2 inch raise while the 4Runner makes do with 1.5.

The Tundra will get 18 inch wheels, with the 4Runner getting 17 inchers and the Tacoma sporting 16″ wheels. Each vehicle will get an upgraded interior with TRD parts, with the 4Runner sports an extra inch of wheel travel and the Tacoma gets a TRD exhaust.

By on December 17, 2013

toyotatundra

Toyota is examining the feasibility of increasing capacity at its San Antonio factory that assembles fullsize Tundra and compact Tacoma pickup trucks, according to a report by Automotive News. Operating two shifts plus overtime and Saturdays, the plant has a capacity of 250,000 units. Toyota’s Tijuana, Mexico plant puts together knockdown kits of the Tacoma, adding another 50,000 units, most of which go to the local market or to Canada. Fay said that fiddling with the assembly lines could add ~7,000 trucks to each plant’s output, but the total of 307,000 units may not be enough for the North American market as sales of the Tundra have rebounded for the past couple of years after a three year slump. (Read More…)

By on December 10, 2013

2015 Chevrolet Colorado Z71

Among the pet segments that enthusiasts hold dear, none has been on a roll the way the mid-size truck market has been. News of the Chevrolet Colorado’s return, along with diesel and manual transmission options, have been greeted with the sort of fanfare that in the glossy buff book era would have been reserved for the newest European supercar.

But this is the age of the internet, the long tail and niches are able to thrive in cyberspace. Our coverage of the Colorado’s debut garnered hundreds of comments, and Phillip Thomas’ excellent analysis piece was our most popular article for a number of days (on the strength of this piece, Phillip will be back with more truck segment pieces).

While it’s easy for us to get excited about the Colorado, the numbers indicate a different story. The mid-size truck market has been in consistent decline, and the Colorado has an even tougher job than it did last time around if it wants to kickstart the segment all over again.

(Read More…)

By on August 9, 2013

Colorado-Canyon-Teaser

 

TTAC readers looking to debate the “mid-size vs. full-size” truck matter have more fodder now that GM has unveiled a teaser photo of their new mid-size trucks.

(Read More…)

By on April 3, 2013

GM will have two new mid-size pickups out in 2015, just in time to steal the spotlight from the all-new Ford F-150. And according to TTAC Commenter and GM exec Mark Reuss, the two trucks should have fairly different missions.

(Read More…)

By on March 12, 2013

The Wall Street Journal‘s recent article on compact pickup trucks and rising gas prices has raised the tantalizing prospect of a return to the glory days of the compact pickups. But from what we hear, it would be premature to get your hopes up just yet.

(Read More…)

By on February 25, 2013

My grandma was a bit of a card shark. You name the game, she played it.

You would think that she would show a teeny bit of mercy to a six year old kid like me back in the day. Nope. Not a chance. Whenever she was about to beat me… yet again… grandma would flash an ear to ear grin on her face and bellow out her trademarked version of checkmate.

“Stevie? Do you want the old news? Or the bad news?”

I would flash my own waning innocence in these matters and say, “What about no news?”

No news, indeed. If you are looking to find yet another new name to take on pole position in our weekly mileage race, think again.

(Read More…)

By on September 21, 2012

Toyota trucks have long been the staple of practical truck shoppers, young shoppers looking for a cooler first ride, off-roaders and just about every rebel militia. What’s a company like Toyota do to keep sales of the 8-year-old truck going? Special editions of course. Despite the higher profits, Toyota decided to skip the “freedom fighter” edition with bench seating for 8 in the bed and a .50 caliber machine gun on the roof in favor of an off-the-rack off-roader. Thus the Tacoma TRD T|X Baja Edition was born. In case you are wondering, T|X stands for Tacoma Xtreme. You know, because it is way cooler to spell extreme without an “e.”

(Read More…)

By on July 6, 2012

The small pickup market may be dwindling, but Chrysler may be looking at getting back in to the segment – though their next small or mid-size pickup won’t be a body-on-frame vehicle like the now-cancelled Dakota.

(Read More…)

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