Hats off to Toyota. With the release of the revised 2016 Tacoma, they sit ready to be both the reigning king of the mid-size truck market, and the auto maker that is best positioned to profit off this niche segment.
Tag: toyota tacoma
No details have been released, but hit the jump for a full gallery of photos.
After over a decade without any substantial changes, Toyota is finally redesigning the mid-size Tacoma pickup for 2016.
Toyota’s lone Mexican assembly plant will boost output by as much as 40 percent to increase production of the Tacoma mid-size pickup truck starting in April, 2015.
With Toyota serving as the market leader in body-on-frame trucks (the Tacoma, Tundra, 4Runner and now departed FJ Cruiser), taking aim at the off-road segment seems like a logical next step for their TRD aftermarket division. The new TRD Pro lineup, shown above, clearly apes the styling cues of the Ford Raptor, and is evidence that Toyota is not going to let the Blue Oval have that market all to itself
The TRD Pro trucks won’t get any engine upgrades, but every truck in the lineup gets TRD Bilstein shocks with a remote reservoir, TRD-tuned front springs, a front skid plate, and unique grille with a large Toyota badge in the center. All three of the vehicles will have lifted front ends, with the Tundra and Tacoma getting a 2 inch raise while the 4Runner makes do with 1.5.
The Tundra will get 18 inch wheels, with the 4Runner getting 17 inchers and the Tacoma sporting 16″ wheels. Each vehicle will get an upgraded interior with TRD parts, with the 4Runner sports an extra inch of wheel travel and the Tacoma gets a TRD exhaust.
Toyota is examining the feasibility of increasing capacity at its San Antonio factory that assembles fullsize Tundra and compact Tacoma pickup trucks, according to a report by Automotive News. Operating two shifts plus overtime and Saturdays, the plant has a capacity of 250,000 units. Toyota’s Tijuana, Mexico plant puts together knockdown kits of the Tacoma, adding another 50,000 units, most of which go to the local market or to Canada. Fay said that fiddling with the assembly lines could add ~7,000 trucks to each plant’s output, but the total of 307,000 units may not be enough for the North American market as sales of the Tundra have rebounded for the past couple of years after a three year slump. (Read More…)
Among the pet segments that enthusiasts hold dear, none has been on a roll the way the mid-size truck market has been. News of the Chevrolet Colorado’s return, along with diesel and manual transmission options, have been greeted with the sort of fanfare that in the glossy buff book era would have been reserved for the newest European supercar.
But this is the age of the internet, the long tail and niches are able to thrive in cyberspace. Our coverage of the Colorado’s debut garnered hundreds of comments, and Phillip Thomas’ excellent analysis piece was our most popular article for a number of days (on the strength of this piece, Phillip will be back with more truck segment pieces).
While it’s easy for us to get excited about the Colorado, the numbers indicate a different story. The mid-size truck market has been in consistent decline, and the Colorado has an even tougher job than it did last time around if it wants to kickstart the segment all over again.
TTAC readers looking to debate the “mid-size vs. full-size” truck matter have more fodder now that GM has unveiled a teaser photo of their new mid-size trucks.
GM will have two new mid-size pickups out in 2015, just in time to steal the spotlight from the all-new Ford F-150. And according to TTAC Commenter and GM exec Mark Reuss, the two trucks should have fairly different missions.