By on September 6, 2016

2016 RAV4 and CamryWill the Toyota RAV4 outsell Toyota’s long-running best-selling car, the Toyota Camry, within the next five years? Nine months ago, Toyota Motor Corp.’s U.S. boss, Bob Carter, said, “I’ll bet you lunch that will happen.”

It didn’t take five years.

To be fair, Carter wasn’t referring to a single month’s results. Indeed, through the first two-thirds of 2016,  the Camry produced nearly 36,000 more U.S. sales — about one month’s worth — than the RAV4.

But in August 2016, for the first time in Toyota’s U.S. history, the Toyota RAV4 was more popular than the Toyota Camry. And the RAV4 was by no means the only vehicle to outsell the most popular car in America. (Read More…)

By on June 20, 2016

2016 Toyota RAV4 SE AWD

“Competent” — it’s one of the least sexy words in the dictionary. Hell, the word “dictionary” is arguably sexier. You’ll find the term next to “cardigan” and “financial adviser,” which are probably familiar words for someone known to be competent.

Competent Guy is that dude in the office who doesn’t cause you any grief. He never fails to complete a task, doesn’t cause any drama, and avoids pissing everyone off. He’s the reliable friend people ask to help them move. It’s guys like this who keep an operation humming along, and their reward is being able to put down roots, grow old, and enjoy the spoils that come from being a respectable member of society.

The Toyota RAV4 is the Lucy fossil of crossover SUVs, and it didn’t get there by making a bad impression. No nameplate reaches 22 years of age by frustrating owners, and you don’t become (and stay) the top-selling crossover by being hard to live with. For volume-hungry automakers, the RAV4 (aka. Competent Guy) is a rolling how-to guide for sales success — do the basics well, avoid controversy, don’t offend with styling, and make a good enough impression during the test drive that buyers take it home after the date.

It’s after the vows are exchanged that Competent Guy starts to show off his quirks. (Read More…)

By on March 1, 2016

2016 Totota RAV4 Hybrid Exterior-003

A few short weeks ago, I was inside a very purple 2016 RAV4 marveling that Toyota’s compact crossover nearly outsells the Mazda brand. My bottom line for that RAV4 read like this:

Why are the RAV4’s sales so high when there are more fun options out there? The reasons can be found in its strong value proposition, a soft ride about which journalists often complain, included scheduled maintenance and Toyota’s reputation for reliability.

The 2016 RAV4 isn’t going to light many souls on fire, but it gives the average CUV shopper more of what they obviously want.

Except fuel economy or performance.

That’s where the first full-hybrid compact crossover since Ford abandoned the Escape Hybrid five years ago comes in.

(Read More…)

By on April 2, 2015



And here we have the final debut of the New York Auto Show…a hybrid version of the Toyota RAV4.

(Read More…)

By on March 26, 2015


Toyota is set to debut a hybrid RAV4. I’m not sure what’s taken them so long.

(Read More…)

By on September 8, 2014

2013-Toyota-RAV4. Photo courtesy ToyotaDuring a month in which the Toyota Camry took a rare break from leading America’s passenger car sales results, the Toyota RAV4 soared to the top of the SUV/crossover leaderboard.

RAV4 sales hit record levels in July 2014, when 26,779 were sold, enough to make the RAV4 America’s second-ranked utility vehicle.

That record was smashed one month later, however, as Toyota reported 35,614 RAV4 sales in August 2014, enough to finish the month 1535 sales ahead of the Honda CR-V, which declined 2%, and 6618 sales ahead of the Ford Escape.

(Read More…)

By on May 7, 2014


Change is inevitable, but it isn’t always predictable. Such was the case with a recent death in the family. Eighty-five-year-olds typically aren’t long for this world, but her stroke and swift passing was still sudden.

After some hurried preparations and two flights, I found myself standing on a rental lot. To distract myself from weightier matters, I sought out something I hadn’t driven before. The Toyota RAV4 was redesigned for model year 2013, but I hadn’t driven one yet. Hoping for a vehicular cocoon, I blew through the paperwork and headed east for New Jersey.

(Read More…)

By on September 20, 2013


2014 Toyota RAV4 Exterior, Picture Courtesy of Alex L. Dykes

When the RAV4 landed, I wasn’t sure what to make of it. In a world of unified corporate identity the RAv4 goes off script with a look all to its own. While the old RAV sold on mini-truck looks, the new one is undisguised crossover. The new nose has grown on me slightly since I recorded the video above, but I still find the look a little awkward. Since I was scolded for wearing striped pants with a striped shirt the week I tested the RAV4, feel free take my style opinion with a grain of salt as you click through the jump.

(Read More…)

By on July 12, 2013

The 2013 Toyota RAV4, which underwent a major redesign earlier this year, was saddled with a “Poor” rating in the IIHS’ “small overlap” front crash test, the lowest designation possible.

(Read More…)

By on November 28, 2012

Aside from the antiquated gearbox, Toyota’s next-gen RAV4 is also ditching its third row seat and V6 engine option. The 2.5L four-cylinder option making 176 horsepower. Oh, and the liftgate now opens upwards, rather than sideways. Excuse me, my heart feels like it’s beating too fast…

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