Tag: toyota prius
With a rising yen and forecasted sales of 200,000 units, Toyota is looking to kick Prius production into high gear on North American shores.
In the geek world we have “Moore’s law” which states the number of transistors in ICs will double every two years. In the automotive world we have the bloat law. Every generation of a vehicle will get more powerful, heavier and physically larger than its predecessor, ultimately requiring the manufacturer to design an entirely new, smaller car to fill the void left by the original.
A study by Polk found that the majority of hybrid car buyers don’t end up purchasing another one – when Toyota Prius buyers are excluded, the number of repeat hybrid customers is as low as 22 percent.
The Toyota Prius V didn’t hit dealerships until the final week of October, but it still managed to beat the Chevrolet Volt’s entire sales total. According to Bloomberg, Toyota moved 8,399 Prius V models in 10 weeks. The Volt sold 7,671 examples in 2011. Volt production has yet to re-start since it went idle in December, and we can only assume that Toyota is cranking out the Prius V as fast as they can.