By on August 29, 2014

2012 Honda Insight greyMore than two years after American Honda last produced meaningful sales volume with its first Insight, a second Insight arrived to tackle the Toyota Prius head-on.

Only it didn’t, because it couldn’t.

The Insight’s death was reported here at the end of last month. There was no accompanying shock, surprise or horror.

Though it has competed with a much lower base MSRP than the core Prius model, the Insight is a 42 mpg car fighting against the hybrid, a 50 mpg Prius. (Read More…)

By on August 21, 2014

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Our Ford sources have confirmed a Reuters report that claims Ford is readying a new lineup of dedicated hybrids to take on the Toyota Prius.

(Read More…)

By on August 19, 2014

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While the next big product on Hyundai’s horizon is the long-rumored compact CUV that could take on the Nissan Juke, it seems that Hyundai has not one but two potentially significant products in the works.

(Read More…)

By on May 15, 2014
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Oh, California, the trend-setting coastal paradise that once sparked a revolution in the American car market. Fully half of cars sold in the Golden State are from Japanese brands, and for a couple of years, the top dog was the Toyota Prius – about as opposite as could be from the rest of the country, where the Ford F-Series reigns supreme. But there’s a new leader in the sales charts, and it’s a bit more mainstream (or “normcore” as the kids are saying these days).

(Read More…)

By on August 29, 2013
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Toyota’s Satoshi Ogiso and Bob Carter address the global media gathered in Ypsilanti for Toyota’s Hybrid World Tour press event

The chief engineer for Toyota’s Prius program, Satoshi Ogiso, who is also managing officer of Toyota Motor Corp, gave some hints about the next generation of Toyota’s highest profile hybrid car at a presentation held as part of Toyota’s Hybrid World Tour, a press event that gathered together all of Toyota’s hybrid cars sold around the world for the first time in one place, in Ypsilanti, Michigan, not far from Toyota’s large R&D center in Ann Arbor.

Ogiso, who oversees product planning and chassis engineering for Toyota, said that while the company continues to work on fuel cell cars and expects to be selling 10,000 or more fuel cell cars a year by the 2020s, Toyota is committed to the concept of hybrid cars that combine electric motors and combustion engines. Due to refinements in Toyota’s Hybrid Synergy Drive, the next Prius will get “”significantly better fuel economy in a more compact package that is lighter weight and lower cost, Ogiso said.

(Read More…)

By on July 22, 2013

2013 Chevrolet Volt Exterior, Picture Courtesy of Alex L. Dykes

The Chevrolet Volt may be the most maligned and least understood car on the market. After a week of strange questions and bipolar reactions to GM’s plug-in hybrid, I came to a conclusion. GM’s marketing of the Volt stinks. By calling the Volt an “Electric Vehicle (EV) with a range extender,” a huge segment of the population can’t get past “Electric” and immediately cross the Volt off their list. There is also [strangely] a segment of the population that says, “that’s great but I want a hybrid.”  Guess what? The Volt is a hybrid.

(Read More…)

By on February 19, 2013

What would you say to a hybrid B-segment car that weighed 1700 lbs, emitted half the carbon emissions of a Toyota Prius and still hit 62 mph in 8 seconds?

(Read More…)

By on February 15, 2013

Oddly enough, the presence of the roomy Prius V and less costly Prius C have done little to harm the popularity of Toyota’s primary hybrid, the Prius. More accurately, since Toyota introduced the V, C, and Plug-In versions, sales of the core model have done nothing but rise.

(Read More…)

By on January 8, 2013

NHTSA is proposing to make it mandatory that hybrid cars and EVs have the ability to emit a sound when traveling below 18 mph on electric power, as a means of warning pedestrians and cyclists. The system is said to add about $30 to the cost of each vehicle, and will no doubt tie up bureaucrats for months as they debate just what kind of tone will best protect the public from the horror of low-speed injuries. So why don’t we make life easier for them and decide ourselves?

(Read More…)

By on November 8, 2012
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15 years after the launch of the Prius, Toyota has sold 1 million hybrids annually for the first time, with hybrids making up 14 percent of the company’s sales so far in 2012.

(Read More…)

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