The Toyota Prius is struggling.
That’s not terribly surprising. Fuel prices are low. Efficient hybrids, plug-in hybrids, and electric cars are available at virtually every new car dealer. The Prius has lost its early adopter buzz.
Oh, and the 2017 Toyota Prius is a grotesque little creature, shaped for the wind; not your eyes.
Toyota sold fewer Prii in America last year than at any point since 2004. In 2017, Toyota expects to sell far fewer than in 2016.
Making matters worse is the 2017 Hyundai Ioniq Hybrid I’m driving this week. The Ioniq is $2,485 cheaper than the Prius. The Ioniq is, at the very least, less unattractive. The Ioniq’s interior is both more attractive and more straightforward. And hear ye this: the Hyundai Ioniq is rated at 55 mpg city and 54 mpg highway; better than the Prius’s 54/50 ratings.
But the Toyota Prius has witnessed the arrival of a direct competitor from a major passenger car player before. Yes, the Toyota Prius saw the Honda Insight and the Toyota Prius killed that Honda dead.
Will the Toyota Prius become a serial killer and murder the Hyundai Ioniq, too? (Read More…)