The Truth About Cars » toyota prius v http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Sat, 12 Apr 2014 00:28:39 +0000 en-US hourly 1 http://wordpress.org/?v=3.8.1 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » toyota prius v http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com As Prius Sales Rise, So Do Sales Of The Prius http://www.thetruthaboutcars.com/2013/02/as-prius-sales-rise-so-do-sales-of-the-prius/ http://www.thetruthaboutcars.com/2013/02/as-prius-sales-rise-so-do-sales-of-the-prius/#comments Fri, 15 Feb 2013 16:07:43 +0000 http://www.thetruthaboutcars.com/?p=477662

Oddly enough, the presence of the roomy Prius V and less costly Prius C have done little to harm the popularity of Toyota’s primary hybrid, the Prius. More accurately, since Toyota introduced the V, C, and Plug-In versions, sales of the core model have done nothing but rise.

Two questions arise. First, to what extent have sales of the Prius risen? Second, what happened that made it possible for Prius sales to have grown as competition became more fierce?

Briefly put, even when excluding its recent additions, the Prius is routinely one of America’s 20 best-selling passenger cars. Sales of the Liftback, which is what Toyota calls the Prius that we know best, rose 15.2% to 147,507 in 2012. Add to that another 12,750 sales of the Prius Plug-In, a car which uses the Liftback’s body.

Toyota USA did manage to sell more Prii in 2007 and 2008 than in 2012, but after three consecutive years under or around 140K units, last year’s Prius climb is meaningful. Moreover, the 15.2% year-over-year growth exceeds the overall market’s 13.4% increase. The Prius Liftback outsold the Chrysler 200, Mazda 3, Subaru Outback, Volkswagen Passat, Kia Soul, Nissan Sentra, and BMW 3-Series last year. (More recently, the Prius quartet outsold the whole Buick division; Cadillac, Audi, and Acura, too, and ranked as America’s 15th-best-selling vehicle line in January.)

We’re long past wondering how Toyota sells tens of thousands of Prii each year. That’s been going on for nearly a decade. Switching from a small sedan to a roomy hatchback played a large role in the transition from niche hybrid to mainstream player. Maintaining affordability helps, too, regardless of how many members of the enthusiast press loathe the car’s sterilized dynamics.

U.S. Prius volume first topped 100,000 units in 2005. But back then, the Prius accounted for 6% of Toyota brand sales. In 2012, the Prius Liftback was worth 8.4% of Toyota brand sales, equal to the Prius’s value to Toyota in the model’s highest-volume year, 2008.

One could have imagined, however, that in 2012, Toyota would have sold more Prii overall, but only because of the addition of the Prius V, Prius C, and Prius Plug-In. And yes, Prius family sales rose 73.4%, an increase of more than 100,000 units compared with 2011, when the family consisted of the Liftback and less than half a year of effort from the Prius V.

In ten months, the Prius C contributed more than 35,000 units. The Prius V added nearly 41,000 more. In theory, the Liftback’s 19,443-unit increase came about not in spite of the C, V, and Plug-In, but because of their debuts. Rather than cannibalizing the conventional Prius, as one might have expected when a more versatile model and a cheaper hatchback were added to the fleet, the Prius Liftback has benefited. Even in Canada, where the Prius V outsells the Prius Liftback, sales of the original have grown quickly, although the Prius family does not have the impact in Canada that it does in the U.S.

Perhaps it’s the marketing dollars spent informing consumers about the new C and V – messaging which, by proxy, marketed the original Prius, too. In addition to the marketing, there’s no doubt that an increased level of competition does wonders for established players, if’n it don’t kill’em.

Just as individual fast food outlets can thrive when positioned next door to one another in a shopping mall’s food court, newfangled automobiles can, periodically, fare better when others roam in the vicinity. The BMW 6-Series, Mercedes-Benz SL, and Porsche 911 all posted above-average increases in 2012. No one model advanced at the expense of the other two. The same thing occurred with the Audi Q5, BMW X3, and Mercedes-Benz GLK, three German rivals which together grew at an above-average rate.

As for the Prius, not only do the Prius C, slightly more popular Prius V, and Prius Plug-In shine a light on the Prius patriarch, the increased hybrid awareness brought on by gas-electric derivatives of mainstream cars do the same. It seems perfectly reasonable to conclude that the attention we pour out on the Leaf, Volt, Fusion Hybrid, and even the Tesla Model S causes consumers to take a second look at an old darling of the green car fanbase. The result? This car which seemed so alien in 1999 is now as normal and expected as most midsize sedans.

Naturally, there’s a flip side to the coin. Honda Insight sales fell 62% to 5846 units in the U.S. last year.

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Ford C-Max Outsells Toyota Prius V In First Full Month Of Sales http://www.thetruthaboutcars.com/2012/11/ford-c-max-outsells-toyota-prius-v-in-first-full-month-of-sales/ http://www.thetruthaboutcars.com/2012/11/ford-c-max-outsells-toyota-prius-v-in-first-full-month-of-sales/#comments Fri, 02 Nov 2012 17:21:39 +0000 http://www.thetruthaboutcars.com/?p=465748

The Ford C-Max’s first full month on sale was a fruitful one for the Blue Oval – the C-Max managed to beat its arch rival, the Toyota Prius V.

Toyota managed to move 2769 Prius V’s in October, compared to 3182 C-Max’s. According to AutoGuide, 25 percent of C-Max sales occurred in California.

 

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Toyota Asks For More Prius Inventory http://www.thetruthaboutcars.com/2012/05/toyota-asks-for-more-prius-inventory/ http://www.thetruthaboutcars.com/2012/05/toyota-asks-for-more-prius-inventory/#comments Fri, 11 May 2012 14:56:31 +0000 http://www.thetruthaboutcars.com/?p=443866

Toyota’s sales forecast of 220,000 Prius models forecast looks like a lowball number now that Toyota has moved 86,000 examples of the hybrid from January to the end of April. Sales of the Prius V and Prius c have helped the nameplate see a 56 percent rise year over year, and now Toyota is clamoring for more units – but it may not get them.

Rising gas prices and new government incentives in Japan may create a situation where Toyota’s US arm may not be able to get enough Prius models. Bob Carter, Toyota’s US sales head, told Just Auto

“We’re tracking well ahead of [220,000]. I’ve ordered additional production. I’m confident we’ll get additional production but globally we’re seeing high demand, particularly in Japan.”

Aside from the Prius V and Prius c, the new plug-in Prius has been enjoying fairly brisk sales despite its reduced EV-only range compared to some other plug-in vehicles. But American appetites for the Prius, whatever you may think of it, apparently aren’t being satiated. Stateside Prius production can’t come soon enough for Toyota.

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Toyota Prius V Outsells Volt In Just 10 Weeks http://www.thetruthaboutcars.com/2012/01/toyota-prius-v-outsells-volt-in-just-10-weeks/ http://www.thetruthaboutcars.com/2012/01/toyota-prius-v-outsells-volt-in-just-10-weeks/#comments Thu, 19 Jan 2012 16:41:03 +0000 http://www.thetruthaboutcars.com/?p=427342

The Toyota Prius V didn’t hit dealerships until the final week of October, but it still managed to beat the Chevrolet Volt’s entire sales total. According to Bloomberg, Toyota moved 8,399 Prius V models in 10 weeks. The Volt sold 7,671 examples in 2011. Volt production has yet to re-start since it went idle in December, and we can only assume that Toyota is cranking out the Prius V as fast as they can.

 

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