Last year, the women wept and the teeth were gnashed when we refused to award the Scion FR-S the title of Bestest New Car Spending Marketing Money And Flying People To Fun Places Of 2012. Although we enjoyed the little Subaru to no end — an impression your humble author has since had multiple chances to reinforce at various race tracks and fast roads around the Midwest — it just didn’t bring the heat from one corner to the next.
The good news is that this problem has now been fixed — at a cost of only eighty pounds and perhaps $15,000.
Ahh, the benefits of free PR. Mere minutes after Toyota UK’s official blog posted their “interview” with GT 86 chief engineer Tetsuya Tada, the outlets of the autoblogosphere were alight with Tada’s comments praising shooting brakes.
See, dropping a choice quote about Tada’s desire for a GT86 shooting brake isn’t just a coldly calculated way to ensure that this interview is re-posted ad infintium on every content aggregator and “enthusiast blog” (read: free PR machine for the OEMs) in the world. It also provides a bit of insight into the economics of vehicle development, sales and manufacturing today – not to mention the PR and marketing side.
One of the most popular “Out of Thin Air” stories over the last 24 months has concerned the existence of a factory turbocharged Scion FR-S. In second place, the existence of a convertible Scion FR-S. At long last, a reliable source of information has confirmed their existence – but we won’t be getting them.