Ahh, the benefits of free PR. Mere minutes after Toyota UK’s official blog posted their “interview” with GT 86 chief engineer Tetsuya Tada, the outlets of the autoblogosphere were alight with Tada’s comments praising shooting brakes.
See, dropping a choice quote about Tada’s desire for a GT86 shooting brake isn’t just a coldly calculated way to ensure that this interview is re-posted ad infintium on every content aggregator and “enthusiast blog” (read: free PR machine for the OEMs) in the world. It also provides a bit of insight into the economics of vehicle development, sales and manufacturing today – not to mention the PR and marketing side.
Posted in Future Vehicles, Industry, Marketing, New Cars, News Blog, Toyota
Tagged as Scion, Scion FR-S, Toyota, toyota 86, toyota gt 86
Tagged as Scion, Scion FR-S, Toyota, toyota 86, toyota gt 86
Recent Comments
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