By on September 2, 2013

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Toyota held an event in Ypsilanti, Michigan this week called the Toyota Hybrid World Tour, similar to the recent Nissan 360 event where the company displayed its foreign market forbidden fruit. I didn’t realize what a Big Deal the THWT was until I arrived at the hotel & conference center. I had thought that it was just some kind of ride & drive event but in fact it was a major corporate level promotion by Toyota. For the first time in history the company gathered in one place every one of its hybrid vehicles sold around the world, along with a few alternative energy prototypes and some history, including an example of the first Prius sold in the Japanese domestic market. Toyota also gathered high ranking executives like North American chief Bob Carter from California and Toyota Managing Officer Satoshi Ogiso from Toyota City. Ogiso is in charge of global product development and chassis engineering for the entire company as well as being the Chief Engineer for the Prius program. Regular readers of TTAC will know just how important chief engineers are in the Toyota hierarchy and Ogiso is more or less the chief engineer for all of Toyota in addition to the Prius.  He was a member of Toyota’s G21 team, out of which developed the first Prius. Though new Toyota Chairman Takeshi Uchiyamada didn’t attend, he did record remarks prepared for the journalists in attendance. (Read More…)

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