A year and a half since Scion introduced the iM in the United States, little more than a year since Toyota announced the Scion brand’s discontinuation, and six months since the Scion iM began to operate as the Toyota Corolla iM, almost every Toyota Corolla buyer chooses the inferior Corolla sedan instead of this hatchback.
Fortunately, the iM generates more sales activity for Toyota than it did for Scion. Over the last four months, for instance, the Corolla iM produced 6,548 U.S. sales, up 34 percent compared to the year-before figure claimed by the Scion iM.
After spending a week with the refreshed 2017 Toyota Corolla XSE sedan in January and the last week with the 2017 Toyota Corolla iM, it’s clear the iM is the superior Corolla. It’s clear that a far greater percentage of the 28,000 monthly American Corolla buyers should be choosing this car.
But they don’t. And they won’t. And there are a number of reasons why. (Read More…)