In 1992, the Toyota Camry was perhaps the most respected sedan in the midsize segment. Not all consumers could afford one, but most would have preferred one. The 1997 model represented Toyota’s changed focus. Rather than adding features and content, they started adding profitability “affordability”. Steve Lang and Ed Niedermeyer discussed this in detail, but here’s the short version: With every successive redesign, Toyota promised that its cost-controls would be transparent to consumers. With every successive redesign, consumers noticed a few more cut corners but kept buying. Sales first grew organically but then became increasingly dependent on incentives.
This takes us to 2015. The Camry is America’s best-selling passenger car 12 years running and sold 408,000 units in 2013. The lead is tenuous though as competitors are gaining marketshare through fashionable sheetmetal, tech-laden interiors and superior dynamics.
Sounds like it’s time for a midcycle refresh then.
Toyota is not going to be expanding any plants in the United States, even as they are forced to absorb further production of the Toyota Camry as their assembly deal with Subaru winds down.
Fans of the Toyota Camry have insisted that unlike lesser American and Korean rivals, their beloved mid-size sedan would never forsake the legendary V6 engine for a puny, profligate two-point-oh-tee. They may need to be ready for a plate full of crow.
We don’t normally put the words “Camry” and “rare” together in the same sentence, but this series is all about finding rare-but-not-valuable oddities (e.g., one of the very last GM J-body. When it comes to rare Camrys, there’s the seldom-seen-in-the-wild Camry All-Trac and the nearly-as-rare Camry Liftback, and I’d found exactly one example of each in wrecking yards prior to today’s find. Yes, here’s another first-gen Camry liftback, this time dressed in whatever Toyota called this strange metallic purplish-brown hue. (Read More…)
No premium or power nuttin’.
All yours for $12,800 before fees, tax, tag, title.
Oh, California, the trend-setting coastal paradise that once sparked a revolution in the American car market. Fully half of cars sold in the Golden State are from Japanese brands, and for a couple of years, the top dog was the Toyota Prius – about as opposite as could be from the rest of the country, where the Ford F-Series reigns supreme. But there’s a new leader in the sales charts, and it’s a bit more mainstream (or “normcore” as the kids are saying these days).
No, that title is not a misprint. Fuji Heavy Industries, which current builds the Toyota Camry at an Indiana assembly plant, will stop producing the mid-size sedan for Toyota starting in 2016.
We treat the physical results of capitalism as though they were an inevitability. In 1955, no captain of industry, prince, or potentate could buy a car as good as a Toyota Camry, to say nothing of a 2014 Mustang, the quintessential American Everyman’s car. But who notices the marvel that is a Toyota Camry?
–Kevin Williamson, The National Review
TTAC is not like most car blogs – and I mean that in the most complimentary way possible. Last week, the introduction of the newly refreshed Toyota Camry was the most popular article on the site. I couldn’t be happier.
This edition of the 2014 New York Auto Show just got a little more interesting, as Toyota announced it will show off a mid-cycle refresh for the current version of the Camry.
By stealing the Toyota Camry’s best-selling midsize car crown, albeit likely on a temporary basis, the Nissan Altima ended February 2014 as America’s best-selling car overall. The Altima’s lead was also substantial enough last month to make the midsize Nissan America’s leading car year-to-date.