America’s five top-selling midsize cars have held an iron-fisted grip on their category for years, making it very difficult for interlopers to succeed in any meaningful way.
• Sonata & Malibu knocked out of January’s top five
• Midsize cars up 5.5% in January
• Top five own 69% of midsize market
Yet after earning more than seven out of every ten midsize sales in 2009 and 2010 – when the top five included the Camry, Accord, Altima, Fusion, and Malibu – the top five’s market share slid to 67% in 2011 and 64% in 2012. In 2011, the Hyundai Sonata supplanted the Chevrolet Malibu in the top five and didn’t let go in 2012, 2013, or 2014.
But then a return to the norm began, as the top quintuplet’s share grew to 66% in 2013 and 69% in 2014.
2015 started off similarly.