By on October 18, 2017

1997 Honda PreludeWe’ve asked you before about the particular brand you’d resurrect if given the power to bring just one back from the dead. A different Question of the Day also inquired which models trumped the previous generation by bringing fresh ideas and improvements to the redesign.

Today, we follow similar lines and ask which model was killed off too soon; which vehicle deserved one more generation.

(Read More…)

By on October 5, 2017

2018 Hyundai Sonata Sport - Image: HyundaiEver more minor midsize players continued to see their share of America’s midsize sedan segment dwindle in September 2017. The cause: domination on the part of America’s two major midsize cars.

The all-new 2018 Toyota Camry enjoyed its first full month of meaningful availability in September and produced a 13-percent year-over-year U.S. sales improvement as a result. Meanwhile, Honda is clearing out remaining 2017 Accords in advance of the all-new 2018 Accord’s arrival this fall. Honda’s efforts produced a 10-percent uptick compared with September 2016.

Yet despite the big gains from the two major players, the upper class, the midsize segment still declined 7 percent in September because of sharp declines by many members of the middle class.

That means Camry and Accord market share continues to rise. That means the slice of the market earned by the middle class continues to shrink. (Read More…)

By on October 4, 2017

2018 Toyota Camry and 2018 Honda Civic - Images: Honda And ToyotaIn many ways, September 2017’s auto sales bucked the trend. After the industry combined for decreased volume, year-over-year, in each of 2017’s first eight months, auto sales in September rose 6 percent. Meanwhile, the shrinking car sector that tumbled 12 percent through the first two-thirds of 2017 was down only 3 percent in September.

There were two big reason the passenger car decline wasn’t worse: America’s two best-selling cars.

Excluding the Honda Civic and Toyota Camry, U.S. car sales fell 6 percent. But as the clear-out of remaining 2017 Honda Accords got underway and produced 10-percent growth, the launch of the 2018 Toyota Camry generated a 13-percent uptick. Meanwhile, the Honda Civic’s 26-percent surge allowed the compact Honda to expand its lead over the midsize Camry in the race to end 2017 as America’s best-selling car. (Read More…)

By on September 29, 2017

2017 Honda Civic Si Sedan - Image: HondaGeorge W. Bush was finishing his second year as president of the United States when Toyota reported 434,145 Camry sales in calendar year 2002. No other passenger car generated more U.S. volume that year.

Or the next year. Or the next. Or the one after that. In fact, the Toyota Camry’s reign as America’s best-selling car continued for a decade and a half, stretching from 2002 through 2016.

Unless the launch of the all-new 2018 Toyota Camry results in a superior final third of 2017, however, Toyota’s tenure atop the leaderboard will end this year. Ahead of the Camry by 1,153 sales through the first eight months of 2017 is the Honda Civic.

With 2018 Civics arriving in Honda showrooms on October 3, 2017, Honda is determined to leave well enough alone. The recipe is unchanged. Honda will not mess with success. (Read More…)

By on September 21, 2017

2018 Toyota Camry SE white - Image: ToyotaYour excitement knows just cause. Upon reporting that the 2018 Toyota Camry would feature the American midsize segment’s most powerful base engine, the masses descended. We could see the hair standing up on the back of your neck through the series of tubes that is the internet.

In the 2018 Toyota Camry L, LE, SE, and XLE trims, the Camry’s new 2.5-liter four-cylinder produces 203 horsepower and 184 lb-ft of torque, at 6,600 and 5,000 rpm, respectively. In the 2018 Toyota Camry XSE, however, the Dynamic Force 2.5-liter produces — wait for it — 206 horsepower and 186 lb-ft of torque, gains of three ponies and two lb-ft.

So what do those major power gains, up from 178 horses and 170 lb-ft in the 2017 Camry, get the owner of the new 2018 Toyota Camry? (Read More…)

By on September 17, 2017

2017 Toyota C-HR Turkey assembly plant

Toyota has been the brand par excellence in terms of quality and reliability for as far back as many of us can remember. But, as value became its hallmark, someone decided to turn the excitement volume down to a faint whisper — breaking the knob off entirely in the mid-2000s, when the MR-2 and Celica were discontinued. Even with the company’s introduction of the 86 in 2013, its mainstream designs were about as safe a play as one could make.

If you haven’t noticed (let’s face it, you have) Toyota’s styling has changed immensely of late. The automaker has a new attitude and affixed angry gaping maws onto the core brand and added folds to the bodywork we never would have anticipated.

This wasn’t an accident. Toyota is intentionally trying to push the envelope in terms of design and rattle a few cages along the way. Akio Toyoda, president of Toyota Motor Co., decreed that boring cars would be a thing of past and has given designers the means in which to accomplish that goal.  (Read More…)

By on September 14, 2017

20170910_162747

It has been one of automotive history’s great rivalries and, like many such contests throughout history, it’s always been a bit more one-sided than we would like to remember.

In 1982, the Toyota Camry arrived on these shores to do battle against the newly revised second-generation Honda Accord. Their rivals have come and gone, changing names and market positions, but the Camry and Accord have marched in neat lockstep through seven generations. During most of the past 35 model years the Toyota has managed to outsell the Honda, often through the black magic of fleet sales but sometimes just due to consumer preference. Yet this sales supremacy hasn’t been matched by critical acclaim. With just one exception — the stunning “XV10” Camry of 1992 — the autowriters, autocrossers, and auto-didact auto-enthusiasts have always preferred the Accord.

Did I say there was one exception? For me, there have been two. When I rented an XV50 (2012-2017) Camry SE for the first time, I expected to find yet another ho-hum family hauler with delusions of monochrome sporting grandeur. To my immense surprise and delight, I discovered that this light and lithe minimalist wedge was actually absolutely brilliant both on and off the racetrack. 2012 was the final year for the bloated and joyless eighth-gen Accord and I felt that the new Toyota easily surpassed it in virtually all respects. This was a short-lived victory, to say the least. The 2013 Accord might not have quite matched its crosstown competition in terms of chassis dynamics, but it offered a more boutique-feeling experience with the further enthusiast incentive of a clutch pedal.

Five years of playing second fiddle later, Toyota has a new Camry SE once more. This car boasts class-leading power, massively aggressive looks, and a price that re-emphasizes the company’s desire for sales leadership away from the fleets. On paper at least, it’s a significant improvement over the old car. The only problem is that Honda has a new Accord on the way. It’s the ninth round of this battle. Can Toyota win, either on points or through a clean 1992-style knockout?

After five hundred miles with a fresh-to-the-fleet Camry SE, I’m saddened to report that things don’t look good for the challenger from Kentucky. Far from being a pre-emptive strike against next year’s Accord, this new Toyota finds itself unable to even land a decisive punch on the half-decade-old Honda that’s slowly draining from showroom inventories as we speak.
(Read More…)

By on September 13, 2017

2018 Toyota Camry XSE white - Image: ToyotaThe launch of the all-new 2018 Toyota Camry began in July 2017 and delivered a big boost to America’s best-selling midsize car in August 2017.

As its competitors combined for a 12-percent loss valued at nearly 16,000 fewer sales than in August 2016, Toyota Camry sales jumped 13 percent, a gain of 4,187 sales. That figure includes 6,805 new-gen Camrys imported from Japan, where the Camry’s home market factory is being relied upon while Toyota’s Georgetown, Kentucky, assembly plant gathers steam for the entirely different Toyota New Global Architecture.

With falling sales across much of the category and rising volume at the top seller, Toyota got exactly what it called for in August 2017: a huge market share increase. But did the Camry provide the rumored boost to the segment overall? Quite clearly no, not yet. (Read More…)

By on September 9, 2017

2018 Camry Hybrid, Image: Evan Williams

As part of a larger group of automotive publications, TTAC has access to a variety of content. We wanted to bring you some of the unique content we think lives up to TTAC’s standards and offers legitimate insight or a properly critical viewpoint to car evaluation. This story, by Hybrid Cars author Evan Williams, showcases the 2018 Toyota Camry Hybrid.

Toyota’s replacement for its popular hybrid sedan – sales of which have been falling off this year – comes along with the thorough overhaul of its entire Camry line. After years of cars that were reliable, efficient, and perceived by some to be boring, Toyota wants the new model to be reliable, efficient, and fun to drive. No, really.

Toyota is selling the new Camry as being an emotional choice, not just a rational one. Chief Engineer Masato Katsumata called it “visceral.” A strong word for a family sedan. (Read More…)

By on September 7, 2017

Eight Toyota Camry Generations - Images: ToyotaThe launch of the 2018 Toyota Camry in July 2017 marked the arrival of America’s eighth Camry. Near the end of Ronald Reagan’s first term, the first Camry — not the first Camry, but the first Camry available for U.S. consumption — was launched in front-wheel-drive sedan and hatchback formats.

By 1997, the Camry was America’s best-selling car — a title it has held in each of the last 15 years.

The second-generation Camry spawned a V6 powerplant, available all-wheel drive, and a hatchback-replacing wagon. The third-generation Camry kept the sedan and wagon, dropped the AWD, added a coupe, and was built in America. The fourth iteration of the Camry, 1997-2001, dropped the wagon and began to be seen as the automatic choice for America’s midsize sedan buyers. The fifth Camry, which ran from 2002-2006, was sturdy enough to be form the foundation for two more Camry generations. The sixth Camry was the first to be available as a hybrid, but it put an end to the coupe, which in the prior two generations was known as Camry Solara. The seventh Camry, 2012-2017, sometimes hailed as the most American-made of all cars, benefited from a thorough refresh for 2015. The eighth Camry, at dealers now, represents much more than a major overhaul, with significant increases in fuel economy standing out as a leading improvement.

But which Toyota Camry is best of all? (Read More…)

By on September 1, 2017

2018 Toyota Camry SE and 2016 Toyota Camry SE - Images: ToyotaThe 2018 Toyota Camry is the first truly, completely, all-new Toyota Camry since 2002. Built on Toyota’s New Global Architecture, it’s stiffer, safer, and by all accounts, substantially better to drive than the 2017.

Fuel efficiency took a leap forward. Horsepower did, too. The feature count, including the safety department, was elevated. The 2018 Toyota Camry even has a sense of style, whether you like its sense or prefer less offensive past examples.

With an all-new architecture for an in-demand car — yes, even as sedans slow, the Camry is still the 15-time best-selling car in America — comes a lack of willingness on the part of Toyota to deal. That’s made all the more true by the current cost of importing Camrys. While production will eventually be in full swing at the Camry’s Georgetown, Kentucky, assembly plant, early copies of the 2018 Camry hail from Japan.

Rare will be the buyer who heads into a U.S. Toyota store this Labor Day weekend with a strong preference for the old Camry, still available in abundance on dealer lots. Even with concerns (albeit modest concerns; this is a Camry) regarding first-model-year reliability, the MY2018 Camry is the bright and shiny object.

The 2018 Toyota Camry is better than the 2017 Toyota Camry: objectively, subjectively, on paper, on the road. But is it 41-percent better? (Read More…)

By on August 11, 2017

2006 Toyota Camry XLE - Image: Toyota“This was the harshest move in consumer preference the industry has ever seen.”
– Bob Carter, Executive Vice President, Toyota North America

37 percent of the new vehicles sold in the United States in the first seven months of 2017 were passenger cars. That’s correct. 63 percent of the new vehicles now sold in America are pickup trucks, SUVs, crossovers, and vans.

But how did we get to this 37-percent basement? When did we get here? How long did it take to get here? And is it really the basement? (Read More…)

By on August 10, 2017

2018 Toyota Camry and 2018 Honda Accord - Images: Toyota & HondaBy the time the all-new 2018 Honda Accord debuted at a July 14, 2017, launch event, the all-new 2018 Toyota Camry was already on sale.

There are still sedan buyers alive in this world, you see. You might just be among them. Toyota and Honda will sell some 700,000 Camrys and Accords in the United States in 2017, roughly four out of every 10 midsize cars.

So, presented with two new options from the preeminent manufacturers of midsize sedans, what choice do you make? A 2018 Toyota Camry right now, with all the glory of a J-VIN and a 301-horsepower V6? Or do you wait a few weeks for the 2018 Honda Accord, a sports sedan on the cheap with a 2.0T and a six-speed manual? (Read More…)

By on August 2, 2017

2018 Toyota Camry Georgetown Kentucky Production line - Image: ToyotaForget hybrids. Set aside, for this moment, plug-in hybrids as well. Ignore the EV hubbub and the pie-in-the-sky hydrogen fuel cells. While you’re at it, remove turbochargers and their accompanying displacement reductions from your memory, too.

The naturally aspirated internal combustion engine has legs. The proof is in the 2018 Toyota Camry’s 2.5-liter Dynamic Force four-cylinder. With no hybrid assist, no turbos, no cord that plugs into your garage wall, and no futuristic fuel source, the new Camry 2.5-liter produces 206 horsepower and hits 41 miles per gallon on the highway on regular 87 octane.

That’s 16-percent more power 24-percent more highway mpg than the 2017 Camry’s 2.5-liter four-cylinder. With improvements in conventional, naturally aspirated, gas-fired engines occurring in such leaps and bounds, it’s no wonder Toyota has bigger plans for the Dynamic Force blueprint. (Read More…)

By on August 2, 2017

2014 Dodge Avenger R/T - Image: FCAEvery midsize car on sale in the United States reported declining year-over-year volume in July 2017. Every car except the Dodge Avenger, which came back from the dead with 10 reported sales after a nine-month hiatus. 2014 was the Avenger’s last model year.

But forget that sales stat quirk — Pentastar Avenger Blacktop Edition, be still my soul. Every other midsize nameplate generated fewer sales in July 2017 than July 2016, with losses piling up fastest at Ford and Hyundai, with the Fusion and Sonata, respectively.

Between major Fusion and Sonata losses and decreased volume everywhere else, U.S. midsize car volume fell by a fifth in July 2017 — a 36,000-unit decline. (Read More…)

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