Indonesia has long been touted as one of the next major emerging markets, and only four years ago, GM was set to make a major push in the Southeast Asian nation. But in a major about face, GM is essentially giving up on Indonesia, ending an 80 year manufacturing presence and transitioning solely to a sales and marketing arm.
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Reuters takes a look at GM’s attempts to turn around their decades-long slog in Indonesia, with this gem highlighting the nature of their struggle.
“We started in Indonesia in 1938. We have been so successful, we have seven-tenths of a point of market share in 75 years. Are you (kidding) me?” Tim Lee, head of GM’s international operations, said in an interview. “That is not constancy of purpose.”
The Volkswagen Microbus, Mazda MPV and GMC Safari. These are the now-departed vans that were driven by their rear wheels, but ultimately fell victim to market forces, technological progress or the insurmountable drive to make cars greener and safer. With the Microbus just recently going out of production, Toyota is the sole torch bearer for the rear-drive van. But you’ll have to go to Indonesia to find it.