The Scion FR-S – lightweight, affordable sports car that the world was supposedly waiting for – is reportedly lagging behing its sales targets across the globe, making it difficult for Toyota to justify upgrading the engine or bringing a convertible to market.
Tag: toyota 86
Ahh, the benefits of free PR. Mere minutes after Toyota UK’s official blog posted their “interview” with GT 86 chief engineer Tetsuya Tada, the outlets of the autoblogosphere were alight with Tada’s comments praising shooting brakes.
See, dropping a choice quote about Tada’s desire for a GT86 shooting brake isn’t just a coldly calculated way to ensure that this interview is re-posted ad infintium on every content aggregator and “enthusiast blog” (read: free PR machine for the OEMs) in the world. It also provides a bit of insight into the economics of vehicle development, sales and manufacturing today – not to mention the PR and marketing side.
Ever try and play a round of golf as a Miata driver? From first hand experience, I can tell you it doesn’t work well. If you are lucky at manipulating large objects and have nothing else in the trunk, your golf bag might fit. God help you if you are giving a friend a lift to the course. One golf bag will go in the passenger footwell, the other will likely have to sit on the folded soft top, with the passenger’s arm holding the golf bag. Ask me how I know.
Anyone attending the Geneva Auto Show will get to see a concept version of the Toyota 86 convertible, pictured above in a sketch. Enjoy it as you sip your 7 Franc lattes. We’ll have live shots for you starting March 5th, once the show is on. Maybe it will be warm enough to put the top down on the MX-5 by then…
One of the most popular “Out of Thin Air” stories over the last 24 months has concerned the existence of a factory turbocharged Scion FR-S. In second place, the existence of a convertible Scion FR-S. At long last, a reliable source of information has confirmed their existence – but we won’t be getting them.
With the Toyota 86 set to go on sale in a couple of weeks (the first production models are set to leave the line on Friday), Toyota’s Japanese sales outlets will have separate spaces to sell the new sports car - and in some cases, stand alone sales facilities, similar to the Chrysler/Fiat arrangement in America.
North America won’t get a “tuner special” Scion FR-S like the Japanese Toyota 86 will. Such a policy apparently contradicts Scion’s policy of offering one trim level, and the American FR-S will apparently come pretty well equipped. But that doesn’t mean we won’t see it later.