Abandoned History: Oldsmobile's Guidestar Navigation System and Other Cartography (Part VI)

Sacrificing much, GM spent billions and billions of 1980s dollars on technology and engineering entities at the behest of CEO Roger Smith, who wanted to transform The General into a company more resembling a conglomerate like GE. Half a decade later Smith was gone, and the remaining brass began to unwind the costly EDS and Hughes deals and return GM to its standard operating procedure. But behind the layers of finance and paperwork, Guidestar GPS was developed. And the first time the public got to see it was in 1994 in a very exciting debut.

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Abandoned History: Oldsmobile's Guidestar Navigation System and Other Cartography (Part V)

As we learned in our last installment in this series, the lowering of the digital and governmental barrier between civilian and military GPS assets in 1996 was a boon to the consumer side of navigation, and (per our comments) land surveying as well. It was a timely turn of events for General Motors after the Orlando area TravTek experiment of 1992 proved either too costly to scale, or alternatively not valuable enough in the eyes of consumers. Before we get to GuideStar, we need to cover much context around why GM was so keen on high-tech things in the Nineties, and the massive amounts of money it spent in its pursuit.

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Abandoned History: Oldsmobile's Guidestar Navigation System and Other Cartography (Part IV)

General Motors spent a lot of time and money in the development of TravTek GPS. As we learned in our last installment, the comprehensive (if clunky) navigation system used a touchscreen, had live traffic information, and could even make phone calls. Installed in 100 Toronados used in the greater Orlando area for an entire year, GM, AAA, and various government parties were eager to see just how useful the system was and if it was worthwhile. Narrator: It wasn’t. Let’s find out why.

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Abandoned History: Oldsmobile's Guidestar Navigation System and Other Cartography (Part III)

We return to our spicy Oldsmobile content this week, with the introduction of GM’s first publicly tested in-car navigation system, TravTek. Arriving in the early Nineties, TravTek was launched more than two decades after GM’s magnet-based DAIR prototype failed to make production. This time The General was determined to make good on their big investment. Onward, to Orlando!

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Abandoned History: Oldsmobile's Guidestar Navigation System and Other Cartography (Part II)

In last week’s installment of Abandoned History, we learned about General Motors’ 1966 magnet-based primitive navigation system, DAIR. The inclusive system featured emergency messages, traffic bulletins played inside the car, and route guidance. DAIR never progressed beyond the concept stage and two total test vehicles, largely because it would have meant buried magnets and accompanying signal relay stations at every major intersection in the country. Some 25 years later The General tried it again, but technology progressed considerably by that point.

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Rare Rides: A 1990 Oldsmobile Trofeo - Last of Personal Luxury

Today’s Rare Ride is one of those last-of moments for a historical nameplate. For nearly 40 years, Toronado was the luxurious coupe flagship of the Oldsmobile brand. But changing consumer tastes and a thinning of the herd at General Motors meant that, by 1990, the Toronado name was not long for the world.

Let’s talk about some personal luxury as we pour one out for the Troféo.

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Junkyard Find: 1988 Oldsmobile Toronado Trofeo

The General spent the 1980s experiencing a burning desire to sell high-profit-margin personal luxury coupes that combined the irresistible sales appeal of the 1977 Oldsmobile Cutlass Supreme with the technological sophistication of the latest high-end German machinery. This decade gave us such fascinating GM machines as the Cadillac Allanté, the Buick Reatta, the Pontiac 6000 STE, and the Oldsmobile Toronado Troféo. You won’t find many Troféos today, but I’m always on the lookout during my junkyard travels. Here’s a clean ’88 in a Denver-area self-serve yard.

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Ask Jack: Can We Flip the FWD Script?

The late Janet Reno once described herself thusly: “The fact is I’m just an awkward old maid with a very great affection for men.” Similarly, I think of myself as a liberal-arts type with a very great affection for engineering. I’ve designed a few bicycles in my time, and I’ve earned most of my bread by programming in various languages, but I’m not qualified to draw a bridge, create a capacitor, or invent an engine. Those are special and particular disciplines that attract special and particular people. I ain’t one of them.

Nevertheless, even as an outsider it seems plain to me that there are two kinds of automotive engineering: the inventive kind, as practiced by Henry Ford and Colin Chapman, and the iterative kind as practiced by the vast majority of engineers currently working in the business. When Jim Hall put a wing on the Chaparral, he was doing inventive engineering; when the Mercedes F1 team runs through ten thousand CFD calculation sequences to remove crosswind drag by 0.5 percent, that’s iterative engineering.

Inventive engineering gets the headlines, but iterative engineering pays the bills. Which leads me to today’s question, which asks? Can’t we be inventive when it comes to front-wheel drive?

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Junkyard Find: 1985 Buick Riviera

In 1979, the Riviera moved onto the front-wheel-drive Toronado/Eldorado platform, continuing the tradition of rococo Riviera personal luxury coupes that started back in 1963. This version of the Riviera was built through the 1985 model year, so we’re looking at the very last year of the V8 Riviera in this weathered Denver car.

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Junkyard Find: 1983 Oldsmobile Toronado Brougham Coupe

The Oldsmobile Toronado started out as a big sporty car, morphed into an Eldorado-styled full-on luxury boat, then spent its twilight years getting progressively smaller and less opulent. Every Toronado ever made had front-wheel-drive and two doors, and every one had at least some Eldorado DNA in its bloodstream.

Here’s a downsized-but-still-substantial third-generation Toronado I found at a self-service yard in Phoenix, while I was in Arizona to work at the Arizona D-Bags 24 Hours of LeMons.

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No Fixed Abode: The First Settlers

Across the vast and majestic gulf of time and space, the jimmies rustled not-so-softly when I published last week’s column on the reasons people choose crossovers. I was accused of persecuting everybody from innocent children to Fox Wolfie Galen. The author of the guest editorial to which my column was a reply claimed that he would leave TTAC forever unless I renounced my views on traditional masculinity, essentially attempting to no-platform me right off a site that I personally dragged from the abyss just two and a half years ago (with all of your help, of course). But seriously — I edited multiple news items for this site from a hospital bed a couple of hours after they cut out my spleen and this guy thinks I’m going to quit just to spare his delicate feelings.

Not that there wasn’t some intelligent, reasonable, principled opposition among the B&B to what I had to say, of course. Some of it resonated with me long after I put my laptop down for the day and picked up my bottle of Ketel One for the evening. I started to think about why people settle: for jobs, for spouses, for vacations — but most of all, why they settle for certain cars. Why have so many of us made the pansy-assed decision to buy something like a crossover? And why do so many of us feel the need to defend that decision to the Internet death?

A few hours later, as I unsteadily unbuttoned the blouse of a woman who was a toddler back when I started driving my father’s 733i, I asked myself: What if I took that easy contempt that I feel for crossover-driving single men and pointed that high-powered perception on myself, so to speak? When did I settle, and why did I do it?

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Piston Slap: New Tricks for an Old Car Phone? (Part II)

Tony writes:

I have a 1992 Oldsmobile Toronado Trofeo with a built-in cell phone (analog) that doesn’t work. Could you help me convert it? That would be amazing.

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Junkyard Find: 1992 Oldsmobile Toronado Trofeo

You like rare cars? How about a final-year-of-manufacture Olds Toronado Troféo? I’ll bet there aren’t more than a few hundred ’92 Troféos left in the world! Here’s one that I spotted last week at a snowy Denver self-service yard.

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Vellum Venom Vignette: Center Stage, High Mounted!

TTAC commentator Darth Lefty writes:

Sajeev,

I was looking at a new Fusion in the company parking lot and noticed how its center brake light (CHMSL) is basically a very thin flap jutting out of the top of the window. Subtle… The center brake light is always like this. We are right now in a golden age of headlight and tail light design. The complex shapes and chrome and LED’s and rocket thrusters dominate the style of a car. But the center light gets none of this.

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Harry Belafonte's Kids Sing Olds Trofeo-ized Version of Dad's Big Hit, Civilization Collapses

After creating today’s Oldsmobile Toronado Troféo Junkyard Find, it becomes my duty to share one of the most brain-scrambling examples of the “What Could GM Have Been Thinking?” genre of car commercials. Yes, it’s a version of Harry Belafonte‘s “Banana Boat Song,” with “Tro-FE-oh” replacing the famous “DAY-oh,” and sung by Belafonte’s offspring.

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