Three of the world’s most important auto shows began last week. Since my invitations to the various press events must have been lost in the mail I, like virtually everyone else in the world, followed them over the internet. I’m OK with that, really. I hate fighting the crowds and by the time a show closes high resolution photos of the most important cars are always all over the world-wide-web, anyhow. With the photos are the journalists’ impressions. Some are good and some are bad, but they all make me think. For example, there’s this article from the Top Gear website on the Tokyo motor show that asserts, on the strength of the cars at this year’s show, “Japan is back.” Hold on – Really? (Read More…)
Chinese media are going wild because BBC’s Top Gear has landed in China. Jeremy Clarkson and James May arrived in Beijing for filming a new Top Gear episode which will be on TV in next year’s season. Judging from the pictures take on-scene, the shoot seems to center on two topics, and both may make the Chinese car industry lose the ever so important face. (Read More…)
We at TTAC get our fair share of complaints once in a while. (They usually start with a “b” and end in “ias.”)
We are nothing compared to Jeremy Clarkson of Top Gear. The likewise UK site Carbuzz chronicled the biggest complaints against Clarkson. According to The Guardian, “Clarkson, who flew out to China to film a new series of Top Gear as the row erupted on Thursday, issued an apology.”
Electric sports carmaker Tesla Motors has lost a major part of its high court libel claim against the BBC’s Top Gear programme, but is still suing the corporation for malicious falsehood over an episode that showed the company’s Roadster model running out of battery in a race.
Ruling at the high court in London on Wednesday, Mr Justice Tugendhat said that no Top Gear viewer would have reasonably compared the car’s performance on the show’s airfield track to its likely performance on a public road.
The first time Top Gear “tested” an electric car, it depicted Tesla’s Roadster running out of electricity and being pushed from the track. Tesla immediately pointed out that the batteries “never fell below 20%” during the test, a charge the British motoring show addressed by claiming that its review
offers a fair representation of the Tesla’s performance on the day it was tested.
Compared to smothering hugs, ample booze and possibly a little deniable blackmail, suing a media outlet rarely is the best way to perform the skillful art of public relations. This is what Tesla is finding out right now.
Most likely after throwing words of caution by its own PR folk to the wind, Tesla decided to bring a defamation suit against the BBC’s Top Gear. According to Tesla’s own blog, Top Gear perpetrated “serious and damaging lies,” such as claiming that “the Roadster’s true range is only 55 miles per charge. “ Of course, writes Tesla’s Communication VP Ricardo Reyes in the blog, Tesla is “not doing this for money. As the world leader in EV technology, Tesla owes it to the public to stop Top Gear’sdisinformation campaign and provide the truth. “ (Read More…)
After a scandalous trip to the courtroom over a planned autobiography and a not-so-smooth release of official documents from the racer’s company, Collins Autosport, Ben Collins has been revealed and canned from playing the part of the world renowned Stig.
I ought to start this article off with the reasons as to why I decided to write this article. I got scalded recently for criticizing Jack Baruth’s article on why Top Gear USA will fail. On reflection, the scalding was well earned. It’s a bit unprofessional to criticize a fellow worker’s work no matter how much you disagree with it.
But this set off a light bulb in my head. Why should I post a comment about why I disagree with an article, and get browbeaten, if I can write an article of my own, highlighting my thoughts? Isn’t that the American way? Why give something away for free, when you can sell it? (Read More…)