Automotive News is reporting from its sources that Chrysler will start shipping 2014 Jeep Cherokees to dealers within 10 days. Chrysler declined to comment but dealers report that status updates on their allotments indicate that they are on their way. About 23,000 of the all-new Cherokees have accumulated as Chrysler fine tuned and reinstalled drivetrain control software for smoother interaction between the engine, Chrysler’s new nine-speed automatic transmission licensed from ZF and a novel rear driveshaft that disconnects for better mileage.
We live in an era of instant gratification. We want everything, right now, done perfectly, right away. A consequences of that is that delays, even when legitimate, are seen as a sign of incompetence, slow movement and an inability to get things done. In many cases, it’s true. But that doesn’t mean we should pillory Chrysler for delaying production of the Cherokee again.
Chrysler has decided to delay production of the Jeep Cherokee again as the company seeks to iron out further quality issues with their crucial new product.
Having planned to idle production plants for a mere ten days over the winter break, Chrysler is responding to weak sales by extending the holiday shutdown of several plants to three weeks or more. The WSJ reports that Chrysler’s Windsor and Brampton plants (minivans, 300/Charger/Challenger) will shut down starting December 21 and will idle through January 18. The Toledo plant (Jeep Wrangler) will also idle beginning on December 21, and will resume production on January 11. Chrysler is also said to be considering extended production shutdowns at its Detroit Viper factory (which is entering final production anyway) and an unspecified Ram plant. Unless December sales numbers turn out to be humdingers, this winter vacation could possibly go on even longer, as Chrysler struggles under falling sales and a 64-day supply inventory.