In a detailed report on the failed alliance between Suzuki and Volkswagen, Automotive News reports that the Japanese automaker wanted to re-badge and sell Volkswagen Jetta Hybrids in the U.S. before the company eventually decided to close up its local sales arm.
The report, which came out on Monday, is a play-by-play of what happened from the time Suzuki CEO Osamu Suzuki and Volkswagen AG CEO Martin Winterkorn first shook hands in 2009, to when Suzuki announced it was cutting its losses, up to today as the automakers struggle over VW’s 19.9-percent ownership of the Japanese automaker.
Renault chief Carlos Ghosn is reaching out, forging foreign alliances with a heavy emphasis on emerging markets. “Faced with the slump in the European markets,” writes the French Figaro, Renault is “edging closer to Mitsubishi.” Nothing is official, and if you ask on the record, you get firm denials, such as the “this is not true,” told to Reuters by a Mitsubishi Motors spokesman. Behind the scenes, there are traces of heavy petting. Let’s look into them. (Read More…)
And now for the Italian section of our collection of tasteful tie-up art. Mazda and Fiat not quite tied the knot, but they became engaged. Mazda and Fiat signed “a non-binding Memorandum of Understanding (MoU) for the development and manufacturing of a new roadster for the Mazda and Alfa Romeo marques based on Mazda’s next-generation MX-5 rear-wheel-drive architecture,” Mazda says in a statement. (Read More…)
With all the tie-ups going on between Japanese and mostly European car makers, conventional wisdom had it that Honda would not take part in thenampa with the gaijin. Everybody saw them stay pure and Nipponese. Not so, said Executive Vice President Koichi Kondo yesterday to The Nikkei [sub]. They would very much like a little tete-a-tete with attractive suitors. They were the wallflower, because they were too shy and awkward. Now, Honda is ready to play. (Read More…)
Guess who was matchmaker for Daimler’s three-way tie-up with Renault and Nissan? The Nikkei [sub] thinks it was Volkswagen. VW’s alliance with Suzuki “spooks Daimler into thinking small,” says the Tokyo business paper. And that’s quite a change for formerly bigthinking Daimler. (Read More…)
So today, Renault, Daimler, and Nissan did what we said they would do and announced a three-way tie-up. Which is good, because we are running out of inappropriate pictures. The marriage goes far beyond the exchange of symbolical stock holdings. (Read More…)
I’m running out of gratuitous tie-up pictures, so let’s celebrate the good news with a video: The Nikkei [sub] sends us the news that Nissan and Daimler “are in the final stages of negotiations to obtain stakes of less than 5 percent in each other.” This comes on the heels of yesterday’s news that Daimler and Renault will exchange shares. With Nissan joining the couple, the tripartite axis will be perfect. No Italians this time. (Read More…)
After long hand-holding and necking, Daimler and Renault finally seem to progress to third base. The Financial Times reports that the French and the Germans “are in the final stages of wide-ranging strategic partnership talks that would involve the German and French car makers taking ‘symbolic’ minority stakes in each other.” (Read More…)