“On a clear day,” John Z once famously wrote, “you can see General Motors.” The day has yet to come, however, when the works of GM will be made plain to the mortal man. Consider, if you will, the bizarre story of the “Theta” platform in the United States. It’s a huge success; the Equinox and Cadillac SRX (which, we are assumed, is totes different from the Equinox, but we will will discuss that contention below) combined for about a quarter-million sales in 2011. It’s a perfect example of the way GM is supposed to work nowadays: there are two platform variants with very little visual similarity combining to provide high volume in one model and high profit in another. Theta is NAFTA-friendly, with the cheapie being made in Ontario and the luxury model in Mexico. The two models are generally well-reviewed. The obscurity, stupidity, and thrown-darts decision-making which used to characterize the General are nowhere to be seen. What’s to criticize, even here at TTAC, where we typically cast a jaundiced eye on the RenCen fire drill?
Well, there is the minor issue of a third Theta, which is as perfect an example of GM’s undiminished ability to screw things up as the other Thetas are of the company’s ability to get things right.
Three times now, GM has planned to build a plug-in hybrid (PHEV) version of its Theta-platform crossovers, once with the Saturn Vue, once with the Buick “Vuick” and now, according to Reuters
General Motors Co has canceled plans to develop a plug-in hybrid vehicle based on the current Cadillac SRX crossover platform, deciding the project was not financially viable, three people with direct knowledge of the project said.
While two of the sources said the plans could still be revived on a future platform, they and two others familiar with the matter said engineers involved had been reassigned to other projects.