By on December 27, 2014


Alfa Romeo is an automotive brand that’s so poorly known in America that some folks think it’s named after a guy named Alfred Romero, so to a casual observer it probably seems odd that Fiat boss Sergio Marchionne keeps insisting that he wants to revive the brand in the United States. The passion that car enthusiasts have for a brand that has had, at best, minimal market penetration in North America, seems out of proportion. If you want to know why the Alfa brand evokes such passion, however, look no further than the Alfa Romeo Montreal. Even if  you’re not into Italian cars in general or Alfa Romeos in particular, if your heart doesn’t start beating just a little bit faster when you see a Montreal, you’re not a car enthusiast at all. The Montreal is sexy on wheels. (Read More…)

By on March 2, 2010

With all the drama surrounding Alfa Romeo’s future, it’s heartening to see that the brand is still taking the time to work on core competencies like the emotional drop-top two-seater. Nobody knows for sure if Alfa will survive past the end of this year, but if they do, this is probably how they should celebrate. Fiat CEO Sergio Marchionne has been urging Alfa to “find religion,” and soon… happily, the 2uettottanta Concept sure looks like the work of true believers. With just a little Pontiac Solstice thrown in for good measure.

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