The Truth About Cars » The Girls of the 2013 Shanghai Auto Show http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Wed, 23 Jul 2014 18:25:17 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.1 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » The Girls of the 2013 Shanghai Auto Show http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com Shanghai Auto Show: This Year, Guaranteed Safe For Work http://www.thetruthaboutcars.com/2013/04/shanghai-auto-show-this-year-guaranteed-safe-for-work/ http://www.thetruthaboutcars.com/2013/04/shanghai-auto-show-this-year-guaranteed-safe-for-work/#comments Mon, 22 Apr 2013 11:44:10 +0000 http://www.thetruthaboutcars.com/?p=485839  

And here the part you have been waiting for (especially those of our readers who suffer from Yellow Fever): This year’s round-up of the show’s product specialists. After last year’s  excesses at Chinese auto shows, the calls for a more family-oriented posture show disappointing results:  This year, the racy part is mostly left to the choice of cars on display.

At the Acura booth, a daring new ploy to cut through the clutter: Women in street clothes, on stage!

The market test in action: The lady that guards the Acura ZDX in subdued, but elegant attire receives little notice.

A lady in more revealing attire, demonstrating the features of the Acura  SUV-X on the other hand ….

… triggers an enthusiastic response.

This lady demonstrates the features of the Chery QQ.

Geely-owned Volvo attempted to underscore its Swedish heritage. A word of warning: The blonde models at Chinese car shows usually hail from Russia.

This blonde does not resonate. The guys are more interested in the sheet metal.

At Cadillac, a completely dressed product specialist. No crowd magnet.

Eloped from a re-make of “Gone with the Wind,” this couple sells vans.

The new face of Red China.

The art of persuasion: You WILL buy this car!

Or maybe we try hypnosis?

And now, our market segmentation study. The D-segment is gaining even more importance in China.

The more attainable C-segment reaches a larger customer group.

TTAC’s cross-cultural adviser, Frau Schmitto-san, who by the way is credited with pinpointing the most capable product specialists, demonstrates the importance of the A-Class in a segment that should be a natural choice in most parts of Asia.

IMG_9553 The Girls of the 2013 Shanghai Auto Show. Picture courtesy Bertel Schmitt The Girls of the 2013 Shanghai Auto Show. Picture courtesy Bertel Schmitt The Girls of the 2013 Shanghai Auto Show. Picture courtesy Bertel Schmitt The Girls of the 2013 Shanghai Auto Show. Picture courtesy Bertel Schmitt The Girls of the 2013 Shanghai Auto Show. Picture courtesy Bertel Schmitt The Girls of the 2013 Shanghai Auto Show. Picture courtesy Bertel Schmitt The Girls of the 2013 Shanghai Auto Show. Picture courtesy Bertel Schmitt The Girls of the 2013 Shanghai Auto Show. Picture courtesy Bertel Schmitt The Girls of the 2013 Shanghai Auto Show. Picture courtesy Bertel Schmitt The Girls of the 2013 Shanghai Auto Show. Picture courtesy Bertel Schmitt The Girls of the 2013 Shanghai Auto Show. Picture courtesy Bertel Schmitt The Girls of the 2013 Shanghai Auto Show. Picture courtesy Bertel Schmitt The Girls of the 2013 Shanghai Auto Show. Picture courtesy Bertel Schmitt The Girls of the 2013 Shanghai Auto Show. Picture courtesy Bertel Schmitt The Girls of the 2013 Shanghai Auto Show. Picture courtesy Bertel Schmitt Zemanta Related Posts Thumbnail ]]>
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