By on August 29, 2010


The job of most auto show booth babes is all about talking. We’re there to talk for hours to hundreds, sometimes thousands of people about the brand we rep. As much as we may  talk, there are some things we won’t ever tell you. Here are just a few. (Read More…)

By on August 1, 2010

This week’s road trip is a special journey through a much-loved American tradition: NASCAR. We’re going to be driving through the South, some lush, beautiful country full of hospitality, great barbecue, and rabid loyalty to the local citizenry’s sponsored stock car of choice. This is a much longer trip than last week’s – we’re going to hit eight states – so plan accordingly, i.e. a case of beer per person per day. Only to be drunk after the day’s drive is complete, of course. (Read More…)

By on July 25, 2010

One of the many amazing benefits to my booth babe job is that I get to travel this beautiful country and somebody else pays for it. I’ve been to many cities that I never would have gone to otherwise. (Seriously, does anyone go to Milwaukee on vacation? No, but it’s a pretty rad city.) There are around 80 auto shows every season. I don’t go to all of them, but every year I’m sent to a few different ones that I’ve never been to before. At this point in my auto show career I think it’s safe to say that I’ve hit at least ¾ of all consumer auto show cities. (Read More…)

By on July 18, 2010

Summer is nigh upon us, and that means two things: Your electric bill is ridiculous, and it’s time for a summer road trip.

We’re going to suspend our disbelief here. We’re going to pretend that there is no reason why any and all of us cannot take off for a week or two and explore this beautiful country of ours during the most gorgeous weather of the year. We’re going to pretend that we have little to no responsibilities and that we are free, fun-loving 25-year-olds with generous benefactors who fill our gas tanks, and us with a sense of adventure that never steers us wrong.

While we’re at it, let’s pretend I get to work both the Miami and Hawaii auto shows this year. Neither of which have anything to do with road trips, but a little dreaming can’t hurt…

And with that, let’s take off on our summer road trip!

First, the rules… (Read More…)

By on July 11, 2010

Both men and women have their stereotypes, as I quickly learned on the auto show circuit. One is that women won’t date a guy unless he drives a hot ride. I’m here to tell you that, for the most part, it is not true. (Read More…)

By on July 6, 2010

Happy Hangover Tuesday! I trust you’re all in good spirits despite possibly imbibing too many good spirits over the holiday weekend. Nothing a nice nap in the county lockup won’t cure.

Yup, chances are at least one or two of you were given an introduction to the ins and outs of traffic, DUI or public drunkenness laws this weekend. Hopefully you didn’t try to outrun the cops before they caught you.

There’s always lots of cool things to see besides the new model year vehicles at the auto show, and one display I always enjoy is the one showing off the latest and greatest police cars. I especially love the ones they’ve confiscated from drug busts and tricked out to take care of law enforcement business. Good luck outrunning those. (Read More…)

By on June 27, 2010

Auto show season might be over, but the marketing event season is in full swing. At concerts, state fairs, sporting goods stores, hotels, golf tournaments, baseball games, food and wine festivals, gay pride festivals, dog parks, any kind of place where a target demographic might gather, you will find a car company showing off the vehicle they think target demographic should be driving.

It could be a ride and drive, it could be a static display ,or it could be an entire day’s experience like AMG Challenge, Chevy Rev It Up or Taste of Lexus (although big events like these seem to have been put on pause with the onslaught of the recession). Regardless of the level of formality or the amount of activity, all have one thing in common: People like me are working there. (Read More…)

By on June 20, 2010

Let’s be real: I am not rollin’ in an exotic. My middle-class wheels get me from Point A to Point B with a little fun in between, but it’s not something that’s going to get any panties thrown at it (that and the fact that I’m not a wealthy middle-aged man). The closest I get to those amazing pieces of vehicular art is the same as most of you: at the auto show and, if I’m very, very lucky, the occasional track day at which I’m either working or to which someone has graciously invited me.

In the last couple of weeks though, I have seen some ridiculously hot cars driving around town. (Read More…)

By on June 13, 2010

Music and scents. That’s what surrounds me during my work at car shows. The music tries to drown out the display next door. The ladies, gentlemen, even the cars in the booth are carefully perfumed. (There are other scents … but let’s not go there.)  Nothing evokes a greater emotional response than music and scents. Retail establishments have figured out how to get to you via your nose and ears for years. Until Smell-O-Vision is actually rolled out, TV advertising has to be content with the music side of things. Luckily, most auto manufacturers know exactly how to push our buttons with a great tune. Here are some of my personal faves. (Read More…)

By on June 6, 2010

Earlier this week on my blog I wrote about narcissism – specifically of whether or not bloggers are by nature narcissistic and if gender makes a difference in that judgment. As I linked in that entry, Justine Musk, soon-to-be ex of Tesla head Elon Musk, had some interesting ruminations on the subject if you care to read it.

Anyway, between Musk’s thoughts, another run-in with an Unnecessary Truck and this awful situation in the Gulf, self-involved tendencies have been weighing heavily on my mind of late. Being so selfish has certainly led to that disaster, but I also don’t think you can argue with the fact that many of our choices as consumers are driven not by necessity, but by pure narcissism. (Read More…)

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