It’s not often a car company, or any group of people for the matter, will admit mistakes – particularly billion dollar mistakes. That’s why the launch of the all-new Tata GenX Nano is refreshing. Based on former CEO Ratan Tata’s dream of moving Indians who transport their entire families on scooters and motorcycles into safer – albeit, basic – four wheeled automobiles, the very fact the original 2009 Nano was the least expensive car on sale anywhere in the world proved to be an albatross around the Nano’s tiny neck. Even Indians aspiring to the middle class of a developing country, it turns out, aspire to be seen in something other than the cheapest car in the world. They’d rather buy a used Maruti Suzuki Alto 800, the hatchback that more or less defines India’s entry level car segment. In recognition of that reality, the new GenX Nano will now be positioned as an entry level hatchback to more directly compete with the Alto 800, Hyundai Eon and the newly announced Renault Kwid. (Read More…)
Tag: Tata Motors
Though I don’t watch broadcast or cable television much anymore, I like the idea of the ABC’s Shark Tank. Actually, when I still had cable, I watched the original Canadian version of the show, Dragon’s Den, since Windsor, Ontario’s CBC affiliate station is generally part of Detroit area cable bundling. As a tinkerer, inventor and small business owner, the idea of a show premised on pitching your business idea to possible angels is appealing to me. However, while all of the “sharks” undoubtedly have been more successful entrepreneurs than I have been, sometimes they make investments that just don’t make sense to me.
On last Friday’s show, one of the potential investors, Robert Herjavec, pledged $5 million in funding to a startup named Zero Pollution Motors to start building cars propelled by compressed air. ZPM says that they will start building the cars in Hawaii sometime later this year.
If you live in Brazil and are pining away for a Jaguar or Land Rover, Tata Motors will open a factory for the luxury marques in time for the 2016 Summer Olympics.
According to Tata Motors’ managing director, Karl Slym, the company is developing a new modular platform, to be the basis of a “global” range of vehicles that it claims will “leapfrog” VW’s MBQ technology. The new vehicles will be rolled out over the next six years.
Though Tata has had more success selling commercial vehicles than cars, Tata says that it is going to build a family of world class passenger vehicles based on what it’s calling the Advanced Modular Platform (AMP). Tata badly needs new product to replace an ageing lineup of cars which has been doing poorly as the Indian market has experienced a downturn. (Read More…)
From Ferrari’s manual-free pledge to BMW’s move to front-wheel-drive, the auto industry is breaking down formerly untouchable barriers left and right. The latest: longtime four-wheel-drive specialist Land Rover will build a front-drive version of its forthcoming compact “SUV Coupe” known as the LRX. The new model, which debuts at this fall’s Paris Auto Show, will generally be available with all-wheel-drive, but after launch a front-drive base version will become available. Though Landie had previously foresworn FWD models as being incompatible with the brand’s values, there’s been a change of heart and according to Autocar, the Tata Motors-owned marque
cannot ignore the growth of the two-wheel-drive SUV segment
There’s been no word thus far about the LRX’s availability in the US, but if it does arrive stateside don’t expect FWD versions to be imported. And don’t expect the LRX codename to grace its rear deck either: five names are said to be under consideration for the model, one of which is “Land Rover Compact” and none of which is “LRX.”