The Truth About Cars » synergies http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Sun, 27 Jul 2014 14:03:49 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.1 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » synergies http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com Winterkorn: No 13th Brand For VW http://www.thetruthaboutcars.com/2009/12/winterkorn-no-13th-brand-for-vw/ http://www.thetruthaboutcars.com/2009/12/winterkorn-no-13th-brand-for-vw/#comments Sat, 19 Dec 2009 18:05:08 +0000 http://www.thetruthaboutcars.com/?p=339701 Winterkorn, sending the wrong signals. Picture courtesy focus.de

VW CEO  Martin Winterkorn is a superstitious man. He doesn’t want to add a 13th brand to his (or rather Piech’s) large collection. (Coincidentally, 12 is the number of Piech’s children. More or less. Nobody is quite sure,) “There are some who knock on our door. Some really want to come under our roof as they see we’re on a good path strategically. But we are satisfied with the current line-up,” Winterkorn said to Wirtschaftswoche.  Specifically questioned about Volvo or (gasp) Daimler, Winterkorn answered: „There are many who would like to snuggle in VW’s cozy bed. Thank you, not interested.”  Instead, he’s re-thinking the line-up of his new acquisitions:  “I could imagine a smaller Cayenne derivative. Or a Porsche below the Boxster. This is under discussion.”

As far as synergies with Suzuki go, Winterkorn sees the usual savings when buying parts. (Suppliers, beware the feared Volkswagen-Einkauf.) He can also imagine Kei cars “on the roads of Paris, London, or Bangkok.” What he doesn’t see at all is the rumored Nano-swatter, built by VW & Suzuki: “A Nano is taboo for us. We will never stoop down to a level of a Nano. We have certain standards, for instance when it comes to safety. Suzuki won’t do that either.” Never say never: A low-priced entry model for emerging markets is thinkable for Winterkorn.

Suzuki dealers could also sell VWs. But strictly within the boundaries of racial separation, called Markentrennung at VW: “They have to do that in separate showrooms.”

Winterkorn is looking forward to 2010. He sees a higher market share for VW, especially in the B(R)IC countries. He’s up on the electrification of the car, someday. He’s decidedly down on hydrogen. Reminded that Daimler wants to sell a hydrogen car at the price of a common hybrid by 2015, Winterkorn sneered: “They also had announced production-ready hydrogen cars for 2004.” He doesn’t believe that hydrogen can be made in an environment-friendly way, and he can’t imagine a hydrogen gas station at every corner.

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