Customers welcomed Ford’s Sync3 infotainment system with all the enthusiasm of a child running across the tarmac to greet a returning serviceman, and with good reason.
The automaker’s MyFord Touch and Sync systems, launched at the beginning of the decade, caused irritated customers to pull out their hair and join together in a 2013 class-action lawsuit. Court documents obtained by The Detroit News now show that the frustration at Ford went all the way to the top. (Read More…)
As automakers seek out technology partners for their on-board electronic devices, Ford is leaving Microsoft by the side of the road for a variant of BlackBerry’s QNX-based operating system in future updates to the Blue Oval’s long-suffering SYNC/MyFord Touch infotainment systems.
While much of the attention focused on Ford Motor Company’s personnel news has been focused on CEO Alan Mulally’s announcement that he’s not leaving for Microsoft, FoMoCo has made another important decision, who is going to head one of Mulally’s pet projects, Ford’s in-vehicle communications technology. Automotive News reports that Don Butler, 50, the highly regarded longtime General Motors executive who most recently was in charge of Cadillac’s global growth strategy and before that headed the brand’s marketing, was named executive director of connected vehicles and services, effective immediately. (Read More…)
As you can see, with a software platform like SYNC, it’s easy to continuously improve and upgrade your system.
You know, in comparison to the all-new Ford Escape she’s sitting in. It’s still not quite as easy as a computer software update: instead of downloading the reflash, you have to go into a dealer to get the upgrade. Meanwhile, this is just the latest hurdle in the hot-hot in-car gizmo side of the business. The big one comes in 2014, when the government issue rules on distraction-mitigation in voice-activated in-car systems. That could make this minor public beta testing fiasco look like nothing…
Editor’s Note: Ladies and gentlemen, please welcome Byron Hurd of SpeedSportLife, in his TTAC debut.
There has been an almost-palpable sensation of glee propagating through the various import-leaning car communities I frequent. For nearly two years, they’ve had to sit back and listen to the other guys relentlessly gushing about domestic brand turnarounds. With only a few notable speed bumps, it has been a pretty good run so far for post-bailout Detroit. Market share is up; buyers are coming back; product is improving–a sad state of affairs for the import fanboy. Then, out of nowhere, those cunning deviants over at Motor Trend—known of course for setting the magazine landscape ablaze with their out-of-left-field criticisms and take-no-prisoners, “gotcha”-style journalism—dropped a Molotov cocktail into this Texas-desert-dry landscape of domestic love.
We’ve devoted considerable bandwidth here at TTAC to the inevitable conflict between Secretary of Transportation Ray LaHood’s campaign against distracted driving and the ever-increasing array of distractions offered by popular in-car electronic systems like Ford’s SYNC. While automakers are forever striving to offer more and more connectivity, politicians are waking to the realization that these systems prevent drivers from focusing on their driving. And now, it appears, Ford is finally getting on the same page as the pols. The DetNews reports that SYNC-equipped 2011 Fords will come with a “do not disturb” feature that
locks out capabilities “not relevant to the task of driving while the vehicle is in motion.” Ford also is barring any action that requires typing on a keypad and limiting lists of navigation and phone choices to fewer entries — like phone contacts or recent phone calls.
With this pre-emptive strike, Ford is trying to protect a system it says helps sell cars from regulation as a dangerous in-car distraction. Will a “do not disturb” button really help prevent accidents? Ford had better hope so, and it had better hope the data comes in looking mighty conclusive. Otherwise, systems like SYNC could find themselves on the wrong side of Washington DC in the near future.