At least in the U.S., Suzuki always operated on the fringes of the auto industry. Save for those vehicles it rebadged for General Motors, Suzuki never seemed to match up well against the competition. The cars were either a half-size smaller than the competition — see Kizashi — or had no discernable competition whatsoever, like the inexplicable X-90.
Likewise, the dealers never had the best real estate, at least from my experience. Here in Columbus, for example, the local Suzuki dealers were set up in corners of Budget Car Rental locations. Hardly a recipe for success.
Shame, really, because Suzuki built some wonderfully interesting cars.