Kia’s mission in America over the past decade was to compete squarely with the likes of Honda and Toyota. Lately however, the plucky South Korean brand seems to have larger aspirations. With the new Optima and Sportage turbos it would appear that Kia may just have budget near-luxury brands in mind as competition. Competition is fierce in the CUV market and the cute-ute segment is especially cut-throat with (by my count) no fewer than 11 vehicles that more-or-less compete directly with the Sportage. Among the main competition lurk the likes of the Rav 4, CR-V, Rogue, Juke, Compass, Patriot, Escape, Tiguan, Equinox, RDX and possibly the Q5.
However the 260HP turbo Sportage SX is possibly a different beast, and if you were to whittle this list down to just the 200HP+, turbocharged competition the list gets considerably shorter: Tiguan, Q5 and RDX. As Kia continues their claw upmarket, it should come as no surprise that Acura’s baby crossover should be found in Kia’s crosshairs. The question is: does the Sportage have what it takes to convince entry-level luxury CUV shoppers to stop at the Kia dealer? Or is this just faster competition for the RAV 4 and CR-V? Michael Karesh was able to get a Sportage SX turbo for a day from a local dealer, but what’s it like for a week? Lets find out.