Kia’s mission in America over the past decade was to compete squarely with the likes of Honda and Toyota. Lately however, the plucky South Korean brand seems to have larger aspirations. With the new Optima and Sportage turbos it would appear that Kia may just have budget near-luxury brands in mind as competition. Competition is fierce in the CUV market and the cute-ute segment is especially cut-throat with (by my count) no fewer than 11 vehicles that more-or-less compete directly with the Sportage. Among the main competition lurk the likes of the Rav 4, CR-V, Rogue, Juke, Compass, Patriot, Escape, Tiguan, Equinox, RDX and possibly the Q5.

However the 260HP turbo Sportage SX is possibly a different beast, and if you were to whittle this list down to just the 200HP+, turbocharged competition the list gets considerably shorter: Tiguan, Q5 and RDX. As Kia continues their claw upmarket, it should come as no surprise that Acura’s baby crossover should be found in Kia’s crosshairs. The question is: does the Sportage have what it takes to convince entry-level luxury CUV shoppers to stop at the Kia dealer? Or is this just faster competition for the RAV 4 and CR-V? Michael Karesh was able to get a Sportage SX turbo for a day from a local dealer, but what’s it like for a week? Lets find out.

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Pete writes:

Hi guys,

I’ve got a tough set of requirements for you. I’ve been driving a 1996 Honda Civic Si for many years and it’s time to retire the old girl.

I live in Denver and I love to play in the mountains. I ski, backpack and rock climb, so I need a vehicle that can handle icy I-70 and rough forest service roads (need some ground clearance). I don’t need a large vehicle and I’d like to get at least 25 mpg highway. But I also really enjoy going quickly through the twisty bits, so handling is important too!

I’ve been considering the Kia Sportage SX, although the fuel economy in the AWD model isn’t great and I’ve read the Sportage steering leaves a lot to be desired. Still, the new 2 liter engine sounds fun. I’m mostly looking in the $25-30k range. For something really nice I could probably go up to $35k.

I feel like there must be some other options out there, but I haven’t had much luck finding anything!

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