How automakers address the sedan question in India is particularly interesting. It doesn’t involve increasing legroom or wheelbase. It doesn’t involve creating a reason to increase the average transaction price of those cars. And despite India having some of the deadliest roads in the world, it doesn’t involve safety.
In India, most automakers go in the exact opposite direction with their sedans — by building them shorter and cheaper, but no more safer — yet they remain just as comfortable inside as the models on which they’re based.
According to lore, Americans dig big cars, Europeans love their hatchbacks, Australians love pick-ups. And the Indians? Indians love sedans. The sedan is a status symbol for most in India. It provides a feeling of accomplishment. It also costs more. A sedan does not cost much more to make than its hatchback platform cousin. What makes a sedan more costlier are the taxes we have to pay.
The Indian government wants to promote small cars as they are eco-friendly and consume less fuel. They are easy to park and maneuver. They take less space on the road and help in reducing traffic congestion. If you visit India, you will notice that the infrastructure growth is not keeping pace with the GDP growth. This makes small cars extremely important, and the Government of India is leaving no stone unturned to promote them. But how do they do that? (Read More…)