Tag: SWB

By on April 11, 2011

The Audi A8’s fifteen minutes of fame in Super Bowl XLV showed that Audi did not intend for its flagship to fall into the luxury sedan trap of courting mainstream aspirational lust with a stodgy, obviously “upscale” demeanor. And since America’s economic recovery is too halting to inspire over-the-top indulgence, and Mercedes owns the “bulk-and-bling” approach to luxury anyway, Audi’s attempt at a more subtle, sophisticated brand of luxury flagship makes good marketing sense on paper. But does Audi’s cleaner, leaner design aesthetic strike the right tone for a “new era of luxury,” or does it doom this A8 to the over-subtlety that kept its predecessors from breakinginto the mainstream of full-sized luxury? More to the point, does Audi’s sophisticated marketing message reflect a car that really does offer a different approach to luxury? Let’s find out…

(Read More…)

Recent Comments

  • Pete Zaitcev: Most of those cars are actually SUVs. Wranglers come with full sized spares even today.
  • Cactuar: Are the plastic intakes made of superior plastic on an Audi? The part probably costs a whole lot more than...
  • Deontologist: “IIHS certifies this data under the assumption that no structural improvements were made between...
  • crossx5: To me also, a wagon can be a crossover – 6″ and niro comes pretty close to that.
  • Pete Zaitcev: That’s pretty much my stats too. That said, the second time was only 3 months ago and caused by a...

New Car Research

Get a Free Dealer Quote

Staff

  • Contributors

  • Matthew Guy, Canada
  • Ronnie Schreiber, United States
  • Bozi Tatarevic, United States
  • Chris Tonn, United States
  • Corey Lewis, United States
  • Mark Baruth, United States
  • Moderators

  • Adam Tonge, United States
  • Corey Lewis, United States