#suzuki

While in the midst of developing the next Jimny, a model you might remember better as the Samurai, Suzuki also made an effort to set up a secondary compact off-roader at this year’s Tokyo Motor Show. Less grounded than the fourth-generation Jimny, the e-Survivor concept looks like a mashup between Jeep’s Wrangler and the lunar rover NASA took to the moon.

The name suggests something serious but the design speaks directly to weekend rock crawlers and fun-loving dune buggy enthusiasts. It certainly looks capable of both activities. The open-topped two-seater uses a lightweight ladder frame, all-wheel drive, and has enough ground clearance to be a scrappy little off-roader. However, as an electric, its value as a legitimate “survival vehicle” is dubious — unless you’re willing to swap gas canisters for solar panels in your post-apocalyptic scenario.

What exactly do you get when you combine tidy Japanese proportions and the American sedan-cum-pickup idea of the Chevrolet El Camino? Well it’s not the Subaru Baja or the Honda Ridgeline. It’s the Suzuki Mighty Boy.

Think you can handle all this rarity? Read on.

This is actually the first time in our Rare Rides series where Rides applies directly to a single story. That’s because this is more of a rare collection of cars from someone who is dedicated to a singular passion. A passion which only comes in one color, and which bears mostly misleading badging.

You don’t want to miss what you’re about to see.

Last week, I asked about vehicles which managed to turn up the Suck Dial between generations. The overwhelming response to this question compared to the opposite question asked a week earlier (about generational improvements) showed me how you all love being negative and trashing cars.

Thus, about six weeks ago, the genesis for today’s question was put into print. At that time I asked about your favorite automotive success story. But today we’re going to be much, much more negative.

Tell me your favorite automotive flop.

Suzuki and Toyota Motor Corp. have agreed to begin official talks on pushing their partnership further. The partnership memorandum announced today covers a wide range of issues crucial to developing and producing automobiles, while keeping Suzuki independent as an automaker. Toyota is apparently not interested in corporate control. The automaker showed a similar gentle touch in its partnerships with Mazda Motor Corp. and Subaru parent company Fuji Heavy Industries.

Instead, the two companies have agreed to start brainstorming on how to best collaborate on advanced safety systems, environmentally friendly tech, information technology, overlapping components, and shared product.

“God, that looks awful.”

We’ve all uttered the sentence above at one time or another. We’re sitting in traffic and are suddenly faced with something grotesque, something which was undoubtedly “of the moment” for only a moment, and which is now part of recent history best forgotten. But enough about the hooker leaning on a Crossfire.

Today I’m going to ask you to think back in time — up to ten years ago (which may be a challenge for some of our more wizened commenters) — and reflect on car designs. Tell me your pick for the most aged design of 2007-2017.

What American car buyers in 2004 really needed was a lengthened Daewoo Leganza with Giorgetto Giugiaro styling, a transverse-mounted straight-six engine, and Suzuki badging … or so GM Daewoo Auto & Technology believed. Not so surprisingly, American car buyers weren’t so excited about the Verona, and these things are now nearly as rare as the similarly puzzling Isuzu Oasis.

Here’s one that I spotted in a San Francisco Bay Area self-service yard.

This could be the start of a beautiful business partnership.

After its romance with Volkswagen AG ended in a bitter breakup last year, Suzuki is considering hopping into bed with the world’s largest automaker.

Toyota and Suzuki issued a joint press release today announcing their intention to get together and see where it goes.

Sometimes when you hear hoofbeats it really is zebras.

I was in Bowling Green earlier this week, visiting the NCM Motorsports Park and watching Danger Girl grind through a five-day SCCA license school. On the second day of this odyssey, I saw a final-form Saab 9-5 parked up front, all slab-sided purity and mascara-black facial menace. There’s something profoundly depressing for me about those cars; whenever I see them I think of the narrator of Susan Minot’s “Lust” who, in a moment of shellshocked profundity, says, “I could have loved that one.”

After the Mitsubishi fuel economy scandal triggered a Japan-wide investigation into fuel economy claims, Suzuki is now in a similar situation as its diamond-starred competitor.

But the reasoning behind Suzuki’s misdeed is different: the automaker, it claims, was destitute.

Three versions of a Renault hatchback spectacularly failed their frontal crash tests in India, earning them zero out of five stars, even with an available airbag.

It’s food for thought for the 125,000 Indian buyers who placed orders for the subcompact coffin, but the Renault Kwid isn’t alone in flunking Global NCAP testing in that car-hungry country.

The Maruti Suzuki Celerio, Maruti Suzuki Eeco, Mahindra Scorpio and Hyundai Eon also failed to earn a single star, reports Business Standard.

The Geo Metro, a Suzuki Cultus imported by GM, came after the Chevrolet Sprint version of the Cultus but before GM axed the Geo brand and started selling Chevrolet Metros, which sold in respectable numbers during its 1989-1997 run.

There was a convertible version of the Metro, which allowed thin-walleted drivers to enjoy open-air driving without having to take a Sawzall to a 20-year-old Corolla, and I’ve found one of the few remaining ones at a San Francisco Bay Area self-service yard.

There’s no question that I’m a fan of small, body-on-frame SUVs. For hauling various combinations of human and cargo across various terrains, smooth or otherwise, there is no substitute. In many parts of the world, the average roadway is somehow worse than even the Pennsylvania Turnpike, so a sturdy frame is paramount.

I’ve never been to Iran, but I’d imagine it’s one of those places where a rugged vehicle is required. Thus, it’s no surprise that the last-generation Suzuki Grand Vitara is still built there.

New U.S. sanctions might spell the end of the glorious, glorious era of North Korean vehicle production.

That, Suzuki asks for its winnings and staggers home, automakers are being slowed down by the EPA (and it’s all Volkswagen’s fault), Audi still loves diesels (and so do you, America!), and Volvo tries to spice up its life … after the break!

At least in the U.S., Suzuki always operated on the fringes of the auto industry. Save for those vehicles it rebadged for General Motors, Suzuki never seemed to match up well against the competition. The cars were either a half-size smaller than the competition — see Kizashi — or had no discernable competition whatsoever, like the inexplicable X-90.

Likewise, the dealers never had the best real estate, at least from my experience. Here in Columbus, for example, the local Suzuki dealers were set up in corners of Budget Car Rental locations. Hardly a recipe for success.

Shame, really, because Suzuki built some wonderfully interesting cars.