When the news came out last night of American Suzuki Motor Corporation (ASMC) filing for Chapter 11 bankruptcy, I was glad to be validated in my suspicions, but sad that a potentially great opportunity had been wasted due to mismanagement and short-sightedness on behalf of its Japanese management.
In other regions, Suzuki does an excellent job catering to the needs of each domestic market. In India, through their long time partnership with Maruti (which has since turned into full ownership of the once state-owned automaker), Suzuki enjoys double digit market share that is the envy of every other automaker in the country. Maruti Suzuki has control over product, they understand the needs of Indians looking for new cars, and they have enough financial input into SMC’s bottom line that the executives in Japan have no choice but to listen.
Tagged as america, ASMC, Canada, japanese cars, Sales, Suzuki, Suzuki Canada, suzuki death watch
Recent Comments
mikedt - Agree. To my eye they ruined the looks and even more so, probably the functionality of the 3. Does every “wagon” need to mimic the Lexus RX?
mattfarah - indeed, 6-10 would be the number for a properly well functioning S600. The one I bought had a transmission that was on its way out. If you...
DenverMike - @Sunridge – Silao Mexico is a great place to build GM trucks. It’s in the beautiful state of Gaunajuato....
thornmark - Exactly. Homage Impreza, except the Subie was better: http://www.cartype.com/pics/58 21/full/subaru_impreza_wrx_sti _sr_08_1.jpg Of course, most anything would be...
Land Ark - Precisely. That was the first thing I thought. And as I recall, that car was derided as being too boring. I’m not sure how this is an improvement.
LoneWolffe - :P
LoneWolffe - That’s the beauty of it: No Thinking Required!
LoneWolffe - VW’s working on a CO2 refrigerant system, maybe that would’ve put the fire out, LOL
CelticPete - When I read Nissan I just think “more CVTs”. I hope the modular stuff doesn’t work for them and they go out of business. The...
CelticPete - This doesn’t seem great looking. Still if you are in the sub 30k range Mazda makes some nice cars.. Reminds me of an an impreza. I hope they put the 2.5...