Is the future of motoring in the global marketplace in the good hands of the Golf, Forte and Fiesta? Not if you’re Ford’s vice president of Global Marketing, Jim Farley. In his mind, it’ll be a page from the 1991 Explorer’s successful playbook that will help his employer gain market and mind share the world over.
No sooner did Bentley confirm that they will indeed be producing a premium priced crossover, then Rolls-Royce CEO Torsten Mueller-Oetvoes announced that they will join the other British ultra luxury marque in offering a utility vehicle, likely to cost even more than the Bentley, which is expected to start at about $250,000.
Bentley Motors today has confirmed that a fourth model will join the Bentley lineup, this one a SUV, and that it will be built at the British luxury car maker’s Crewe plant starting in 2016 after a £800 million ($1.228 B USD) investment in the facility. The automaker says that over 1,000 new jobs will be created to manufacture the unnamed SUV, which is said to look nothing like the widely criticized EXP 9F concept shown last year. A very basic sketch of the planned vehicle was also released. The company said that Bentley customers have responded “extremely” positively to the idea of a SUV that wears the winged B and claims that the car will be “a thoroughbred Bentley” and have styling that sets “it apart from any other SUV on the road”. Like the company’s Continental models which are related to the Audi A8 and Volkswagen Phaeton, though, the new Bentley SUV will likely share a platform and components with other VAG vehicles.
Bentley press release below. (Read More…)
June hosted a dramatic decline in the U.S. sales of traditional full-size sport-utility vehicles but also marked the end of a successful first half in which sales of these seven SUVs rose 7.9%. (Read More…)