The Truth About Cars » Super Bowl http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Thu, 28 Apr 2016 17:17:53 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.4 Audi Wants To Say Something, And Will Spend $10M To Do It http://www.thetruthaboutcars.com/2016/01/audi-wants-to-say-something-and-will-spend-10m-to-do-it/ http://www.thetruthaboutcars.com/2016/01/audi-wants-to-say-something-and-will-spend-10m-to-do-it/#comments Sun, 31 Jan 2016 16:35:44 +0000 http://www.thetruthaboutcars.com/?p=1276881 Football fans are finalizing their Super Bowl 50 party plans, which will undoubtedly include copious amounts of heart-clogging edibles and liquids that might be confused for beer. At the same time, Audi is tapping its foot in anticipation. The automaker will air a 60-second Super Bowl spot in an effort to get the attention of those cod-lager-swilling football fans watching the game next weekend. […]

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Football fans are finalizing their Super Bowl 50 party plans, which will undoubtedly include copious amounts of heart-clogging edibles and liquids that might be confused for beer. At the same time, Audi is tapping its foot in anticipation. The automaker will air a 60-second Super Bowl spot in an effort to get the attention of those cod-lager-swilling football fans watching the game next weekend. […]

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Super Bowl Auto Maker Ads – Not Quite As Bad As Pass Play on 2 and Goal on the 1, but Close http://www.thetruthaboutcars.com/2015/02/super-bowl-auto-maker-ads-not-quite-bad-pass-play-2-goal-1-close/ http://www.thetruthaboutcars.com/2015/02/super-bowl-auto-maker-ads-not-quite-bad-pass-play-2-goal-1-close/#comments Wed, 04 Feb 2015 15:18:05 +0000 http://www.thetruthaboutcars.com/?p=993810 TTAC reader David Obelcz is back with his rundown of the latest crop of Super Bowl ads. For some watchers of the Super Bowl the game being played is meaningless. For them the sport is not on the field and the debate is not that the Patriots are one of the most dominate teams in […]

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TTAC reader David Obelcz is back with his rundown of the latest crop of Super Bowl ads. For some watchers of the Super Bowl the game being played is meaningless. For them the sport is not on the field and the debate is not that the Patriots are one of the most dominate teams in […]

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Hammer Time: Fharverg-nuttin! http://www.thetruthaboutcars.com/2014/02/hammer-time-fharverg-nuttin/ http://www.thetruthaboutcars.com/2014/02/hammer-time-fharverg-nuttin/#comments Mon, 03 Feb 2014 12:00:21 +0000 http://www.thetruthaboutcars.com/?p=731802 It would take an immense amount of effort to prove that VW was not telling the truth in their latest Super Bowl commercial. First you would have to pool registration data from dozens of different countries within the US, EU, Japan, China, Southeast Asia, Africa, and the Middle East. That’s one tall order. To even make […]

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It would take an immense amount of effort to prove that VW was not telling the truth in their latest Super Bowl commercial. First you would have to pool registration data from dozens of different countries within the US, EU, Japan, China, Southeast Asia, Africa, and the Middle East. That’s one tall order. To even make […]

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2014 Maserati Ghibli – Sergio’s Super Bowl Surprise http://www.thetruthaboutcars.com/2014/02/2014-maserati-ghibli-sergios-super-bowl-surprise/ http://www.thetruthaboutcars.com/2014/02/2014-maserati-ghibli-sergios-super-bowl-surprise/#comments Mon, 03 Feb 2014 10:00:18 +0000 http://www.thetruthaboutcars.com/?p=731306 Sergio Marchionne and crew surprised everybody by using the Super Bowl to premiere a long form ad (below) for the new Maserati Ghibli. One might question the wisdom of using the “big game” to promote a niche brand, but Sergio says he wants to sell 50,000 Maseratis a year and the Ghibli, which starts at […]

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Sergio Marchionne and crew surprised everybody by using the Super Bowl to premiere a long form ad (below) for the new Maserati Ghibli. One might question the wisdom of using the “big game” to promote a niche brand, but Sergio says he wants to sell 50,000 Maseratis a year and the Ghibli, which starts at […]

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Tales From The Cooler: Is Mercedes-Benz All Washed Upton? http://www.thetruthaboutcars.com/2013/01/tales-from-the-cooler-is-mercedes-benz-all-washed-upton/ http://www.thetruthaboutcars.com/2013/01/tales-from-the-cooler-is-mercedes-benz-all-washed-upton/#comments Thu, 24 Jan 2013 16:45:05 +0000 http://www.thetruthaboutcars.com/?p=474985 Our Managing Editor is losing sleep over the imminent collapse of the BMW and Mercedes-Benz brand images due to their upcoming sub-$30,000 models. When you are finished with your 27th viewing of Benz’s sneak peek at their Super Bowl ad above, let’s discuss.  For those of you staid, get-off-my-lawn, traditional German car owners like myself, […]

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Our Managing Editor is losing sleep over the imminent collapse of the BMW and Mercedes-Benz brand images due to their upcoming sub-$30,000 models. When you are finished with your 27th viewing of Benz’s sneak peek at their Super Bowl ad above, let’s discuss.  For those of you staid, get-off-my-lawn, traditional German car owners like myself, […]

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Why Won’t GM Go To The Super Bowl? It Doesn’t Have The Money http://www.thetruthaboutcars.com/2012/05/why-wont-gm-go-to-the-super-bowl-it-doesnt-have-the-money/ http://www.thetruthaboutcars.com/2012/05/why-wont-gm-go-to-the-super-bowl-it-doesnt-have-the-money/#comments Mon, 21 May 2012 13:47:04 +0000 http://www.thetruthaboutcars.com/?p=445363 Advertising Age, the industry rag read by Mad Men worldwide, found a simple reason for GM first unfriending Facebook, followed by a much bigger whopper, a “No thanks” to Super Bowl advertising. Ad Age says the decision is driven by the simple need to save money. A while ago, we told you that there are […]

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Advertising Age, the industry rag read by Mad Men worldwide, found a simple reason for GM first unfriending Facebook, followed by a much bigger whopper, a “No thanks” to Super Bowl advertising. Ad Age says the decision is driven by the simple need to save money. A while ago, we told you that there are […]

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Chrysler Halftime Ad Bombs In Research, Goes Viral Powered By Controversy http://www.thetruthaboutcars.com/2012/02/chrysler-halftime-ad-bombs-in-research-goes-viral-powered-by-controversy/ http://www.thetruthaboutcars.com/2012/02/chrysler-halftime-ad-bombs-in-research-goes-viral-powered-by-controversy/#comments Tue, 07 Feb 2012 15:51:20 +0000 http://www.thetruthaboutcars.com/?p=429817 So what about Chrysler’s halftime ad? You know, the one with a Clint Eastwood who looked like he would die on the set? It did not show up in any of the Edmunds.com rankings. It is neither on the “that ad’s the bomb!” list. Nor is it on the list of ads that bombed. Maybe […]

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So what about Chrysler’s halftime ad? You know, the one with a Clint Eastwood who looked like he would die on the set? It did not show up in any of the Edmunds.com rankings. It is neither on the “that ad’s the bomb!” list. Nor is it on the list of ads that bombed. Maybe […]

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The Dogs Of The Super Bowl http://www.thetruthaboutcars.com/2012/02/the-dogs-of-the-super-bowl/ http://www.thetruthaboutcars.com/2012/02/the-dogs-of-the-super-bowl/#comments Tue, 07 Feb 2012 13:25:16 +0000 http://www.thetruthaboutcars.com/?p=429802 Nah, not those dogs. We are not referring to the cute canines that populated many commercials aired during the Super Bowl last Sunday. We are referring to the dogs that didn’t hunt, we are talking bad ads, bad, bad, bad, baaaaad ones. The worst. Ads imported from Yucksville. Those we make you watch again today. […]

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Nah, not those dogs. We are not referring to the cute canines that populated many commercials aired during the Super Bowl last Sunday. We are referring to the dogs that didn’t hunt, we are talking bad ads, bad, bad, bad, baaaaad ones. The worst. Ads imported from Yucksville. Those we make you watch again today. […]

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Sex Sells: The Abso#$%ingly Best Car Ads Of The Super Bowl http://www.thetruthaboutcars.com/2012/02/sex-sells-the-absoingly-best-car-ads-of-the-super-bowl/ http://www.thetruthaboutcars.com/2012/02/sex-sells-the-absoingly-best-car-ads-of-the-super-bowl/#comments Mon, 06 Feb 2012 14:17:30 +0000 http://www.thetruthaboutcars.com/?p=429715 So what was the best Super Bowl ad yesterday? Edmunds has the answer: It’s the commercial for the Fiat 500. The alluring advert must have touched the inner submissive in America’s men. They are shown an ad where a dork is slapped around by an (allegedly) Italian beauty with an Abarth tattoo (on her neck,) […]

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So what was the best Super Bowl ad yesterday? Edmunds has the answer: It’s the commercial for the Fiat 500. The alluring advert must have touched the inner submissive in America’s men. They are shown an ad where a dork is slapped around by an (allegedly) Italian beauty with an Abarth tattoo (on her neck,) […]

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Suzuki To Broadcast Super Bowl Ad – Who Is Suzuki Again? http://www.thetruthaboutcars.com/2012/01/suzuki-to-broadcast-super-bowl-ad-who-is-suzuki-again/ http://www.thetruthaboutcars.com/2012/01/suzuki-to-broadcast-super-bowl-ad-who-is-suzuki-again/#comments Fri, 27 Jan 2012 15:31:37 +0000 http://www.thetruthaboutcars.com/?p=428292 For a brand that seemingly doesn’t have two nickels to rub together, a Super Bowl ad spot is quite an expenditure. Suzuki, makers of…umm…the GSX-R motorcycle, and some other assorted wares, will be broadcasting an ad during the Super Bowl. Apparently, the products have four wheels, not two. Who knew? This is also the second […]

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For a brand that seemingly doesn’t have two nickels to rub together, a Super Bowl ad spot is quite an expenditure. Suzuki, makers of…umm…the GSX-R motorcycle, and some other assorted wares, will be broadcasting an ad during the Super Bowl. Apparently, the products have four wheels, not two. Who knew? This is also the second […]

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General Motors Trying Stealth Tactics For Super Bowl Ads http://www.thetruthaboutcars.com/2012/01/general-motors-trying-stealth-tactics-for-super-bowl-ads/ http://www.thetruthaboutcars.com/2012/01/general-motors-trying-stealth-tactics-for-super-bowl-ads/#comments Thu, 05 Jan 2012 19:46:59 +0000 http://www.thetruthaboutcars.com/?p=424547 Rather than running commercials during the Super Bowl, General Motors is looking to try something more subversive – product placement within other brand’s TV spots during the big game. Automotive News reports that GM marketing man Joel Ewanick was investigating the possibility of paying other advertisers to insert GM vehicles into their ads. But various […]

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Rather than running commercials during the Super Bowl, General Motors is looking to try something more subversive – product placement within other brand’s TV spots during the big game. Automotive News reports that GM marketing man Joel Ewanick was investigating the possibility of paying other advertisers to insert GM vehicles into their ads. But various […]

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Chrysler Has A City To Sell To You http://www.thetruthaboutcars.com/2011/02/chrysler-has-a-city-to-sell-to-you/ http://www.thetruthaboutcars.com/2011/02/chrysler-has-a-city-to-sell-to-you/#comments Mon, 07 Feb 2011 11:54:27 +0000 http://www.thetruthaboutcars.com/?p=383122 Chrysler is proud of the fact that they did NOT release their Super Bowl ad on YouTube like most of the others. “While many sponsors revealed their advertising plans for Sunday’s Super Bowl, the Chrysler brand remained tight lipped to create a stronger impact for the reveal of their new marketing and advertising campaign featuring […]

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Chrysler is proud of the fact that they did NOT release their Super Bowl ad on YouTube like most of the others. “While many sponsors revealed their advertising plans for Sunday’s Super Bowl, the Chrysler brand remained tight lipped to create a stronger impact for the reveal of their new marketing and advertising campaign featuring […]

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Super Bowl Car Commercials: They’re Baaack! http://www.thetruthaboutcars.com/2011/02/super-bowl-car-commercials-theyre-baaack/ http://www.thetruthaboutcars.com/2011/02/super-bowl-car-commercials-theyre-baaack/#comments Sat, 05 Feb 2011 08:01:52 +0000 http://www.thetruthaboutcars.com/?p=382960 Are you one of those who don’t watch the Super Bowl for the game, but for the ads? After taking mostly a leave of absence during carmageddon, carmakers will be out in force this time. There will be so many car commercials that “it looks like there will be auto gridlock in Super Bowl ads,” […]

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Are you one of those who don’t watch the Super Bowl for the game, but for the ads? After taking mostly a leave of absence during carmageddon, carmakers will be out in force this time. There will be so many car commercials that “it looks like there will be auto gridlock in Super Bowl ads,” […]

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