By on November 21, 2014

Honda Fit EXLAmerican Honda reported the Fit’s best October ever last month. At 6851 U.S. sales, Fit volume was up 83% year-over-year to the highest total since April 2011, when Fit sales shot up 73% to 8116.

The new Fit, the third version of Honda’s sub-Civic car for North America has certainly been well-received early on in its tenure. With Honda sales rising to the highest October level ever and a new Mexican-built version of the brand’s least costly car finally readily available, seeing the Fit rise to new heights was not an unexpected occurrence.

It’s no E-Type on the outside, but the Fit’s purposeful design pays dividends inside for owners and even passengers. It is in some ways a mini-MPV with a very monobox shape. It’s not conventional, but its flexibility makes it strangely desirable as a result. Honda’s share of the subcompact category grew to 17.8% in October 2014, up from 10.8% a year ago and 10.6% in calendar year 2013 as a whole. It’s worth noting, as well, that the Fit is available only as a hatchback, while the four other members of the subcompact category’s October top five are sold as hatchbacks and sedans.

It’s also worth noting that the category continues to be controlled in large part by the cheap-and-roomy Nissan Versa, sales of which improved 29% in October 2014 to 11,097 units, 28.8% of the segment’s total. (Read More…)

By on October 15, 2014

New-Mazda2-3-Demio

The newly revised Mazda2 — Demio in its home market of Japan — won’t be in United States showrooms until sometime during the 2016 model year, but when it does arrive, it will be bringing along its first award: the 2014-2015 Car of the Year Japan, as presented by the Japan Car of the Year Committee.

(Read More…)

By on March 7, 2014

Mazda3 SKYACTIV engine, photo courtesy Michael Karesh

Toyota’s line of engine/body mashups continues, this time with their upcoming Mazda2-based subcompact powered by Mazda’s SkyActiv engine family.

(Read More…)

By on February 24, 2014

450x298xMicra-14-450x298.jpg.pagespeed.ic.DYLxdk25LH

The Canada-only Nissan Micra debuts in April, with Nissan hoping to pick up overall market share in The Great White North. But Automotive News reports that one casualty of the Micra’s introduction will be the Versa Sedan – hardly a surprise when both compete at the absolute low end of the market.

(Read More…)

By on February 24, 2014

focus-leak24-1

Ahead of its world debut at the Mobile World Congress in Barcelona, Spain prior to making the rounds at the Geneva and New York auto shows next month, Ford has unveiled its redesigned 2015 Focus.

(Read More…)

By on February 18, 2014

2011_Mazda2_Touring_--_11-30-2010_2.jpg

The growing small crossover segment, featuring the likes of the Nissan Juke, Buick Encore, Honda Vezel and Kia Soul, may soon find two new players in the game as both Hyundai and Mazda have their eyes on the prize.

(Read More…)

By on February 10, 2014

TTAC_yaris-versa

The Mitsubishi Mirage’s status as the best-selling Mitsubishi passenger car in America in January 2014 wasn’t enough to help the subcompact segment overcome the declines reported by its leaders last month. (Read More…)

By on February 6, 2014

Datsun redi-GO Concept

Just in time for the 2014 Delhi Motor Show — where the above Datsun Redi-Go concept made its debut this weekRenault-Nissan launches production of the revived brand’s Go subcompact at their plant in Chennai, India.

(Read More…)

By on January 28, 2014

Geely GT

In an effort to sell their wares to Western markets, Geely and their subsidiary Volvo have teamed up to build a subcompact global car aimed at offerings from Ford, Honda et al.

(Read More…)

By on June 6, 2013

The eleven vehicles most obviously classified as subcompacts accounted for 3.8% of the American automobile industry’s May 2013 sales volume, down from 3.9% a year ago. Overall volume increased, but not at the rate of the overall market, and certainly not at the rate achieved by their opposite, pickup trucks. Let’s have a little look at the small cars. (Read More…)

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