By on May 14, 2015

2015 Honda Fit

In April, for the first time this year, U.S. sales of the core group of nine subcompact cars increased on a year-over-year basis.

After January’s 2% decline, February’s 11% decrease, and March’s 12% drop (and the first-quarter’s 9% decline), April sales of the Nissan Versa-led subcompact group grew 9% compared with April 2014. This brings the year-to-date tally to 163,309 sales, down 4% over the same period last year.

Although it was the first of the year, April’s increase wasn’t exactly a flash in the pan. There’s been a gradual build-up in subcompact sales during the month of April over the last few years. April 2013 sales jumped 6% and April 2014 sales rose 9% before last month’s 4003-unit, 9% increase. (Read More…)

By on April 24, 2015

Chevrolet Sonic sales chart

GM’s share of America’s subcompact segment fell below 10% in the first-quarter of 2015 as Chevrolet Sonic volume tumbled 53%, year-over-year.

As a whole, the subcompact category is in decline in early 2015, but a large part of the category’s 9% drop can be attributed to the Sonic. Sales of the Sonic decreased by nearly 13,000 units over the last three months. (Read More…)

By on January 20, 2015

2015 Nissan Versa Note redWith the hatchback Note available for the duration of the 2014 calendar year, Nissan’s Versa lineup posted huge year-over-year gains in the United States in 2014.

Total Versa volume jumped 19%, or 22,429 units, to a class-leading 139,781 sales in 2014.


• Segment grows in a stagnant car market

• Fit ranked second in the category in 2014 Q4

New Mazda 2 arrives this year


Had Versa volume declined 19%, it still would have ended 2014 as America’s top-selling subcompact. The Versa’s market share in the strict confines of this nine-car subcompact category grew from 23.3% in 2013 to 26.8% in 2014.

(Read More…)

By on November 21, 2014

Honda Fit EXLAmerican Honda reported the Fit’s best October ever last month. At 6851 U.S. sales, Fit volume was up 83% year-over-year to the highest total since April 2011, when Fit sales shot up 73% to 8116.

The new Fit, the third version of Honda’s sub-Civic car for North America has certainly been well-received early on in its tenure. With Honda sales rising to the highest October level ever and a new Mexican-built version of the brand’s least costly car finally readily available, seeing the Fit rise to new heights was not an unexpected occurrence.

It’s no E-Type on the outside, but the Fit’s purposeful design pays dividends inside for owners and even passengers. It is in some ways a mini-MPV with a very monobox shape. It’s not conventional, but its flexibility makes it strangely desirable as a result. Honda’s share of the subcompact category grew to 17.8% in October 2014, up from 10.8% a year ago and 10.6% in calendar year 2013 as a whole. It’s worth noting, as well, that the Fit is available only as a hatchback, while the four other members of the subcompact category’s October top five are sold as hatchbacks and sedans.

It’s also worth noting that the category continues to be controlled in large part by the cheap-and-roomy Nissan Versa, sales of which improved 29% in October 2014 to 11,097 units, 28.8% of the segment’s total. (Read More…)

By on October 15, 2014

New-Mazda2-3-Demio

The newly revised Mazda2 — Demio in its home market of Japan — won’t be in United States showrooms until sometime during the 2016 model year, but when it does arrive, it will be bringing along its first award: the 2014-2015 Car of the Year Japan, as presented by the Japan Car of the Year Committee.

(Read More…)

By on March 7, 2014

Mazda3 SKYACTIV engine, photo courtesy Michael Karesh

Toyota’s line of engine/body mashups continues, this time with their upcoming Mazda2-based subcompact powered by Mazda’s SkyActiv engine family.

(Read More…)

By on February 24, 2014

450x298xMicra-14-450x298.jpg.pagespeed.ic.DYLxdk25LH

The Canada-only Nissan Micra debuts in April, with Nissan hoping to pick up overall market share in The Great White North. But Automotive News reports that one casualty of the Micra’s introduction will be the Versa Sedan – hardly a surprise when both compete at the absolute low end of the market.

(Read More…)

By on February 24, 2014

focus-leak24-1

Ahead of its world debut at the Mobile World Congress in Barcelona, Spain prior to making the rounds at the Geneva and New York auto shows next month, Ford has unveiled its redesigned 2015 Focus.

(Read More…)

By on February 18, 2014

2011_Mazda2_Touring_--_11-30-2010_2.jpg

The growing small crossover segment, featuring the likes of the Nissan Juke, Buick Encore, Honda Vezel and Kia Soul, may soon find two new players in the game as both Hyundai and Mazda have their eyes on the prize.

(Read More…)

By on February 10, 2014

TTAC_yaris-versa

The Mitsubishi Mirage’s status as the best-selling Mitsubishi passenger car in America in January 2014 wasn’t enough to help the subcompact segment overcome the declines reported by its leaders last month. (Read More…)

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