- What segment sells in strong volumes in America?
- What segment is considered poison by American consumers?
- Why is Mitsubishi neglecting a popular segment while focusing on an unpopular one?
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Tercel. Echo. Yaris.
When the history of great cars is written, these models will likely not be anywhere near the short list.
A few years ago I was let in on a secret: Toyota’s dreams of world domination hinged on capturing hip young buyers interested in green tech and high fuel economy. Of course, Toyota’s hybrid plans have been the worst kept secret since In-N-Out’s “secret menu” and as a result, the green Gen Y boys and girls I know in Berkeley have been excited for years about a “baby Prius”. Well kids, the blue spaceship landed in La Jolla and Toyota invited us down to take a drive. Does a hybrid Yaris with more MPGs than you can shake a stick at have what it takes help Prius become Toyota’s best-selling nameplate? Let’s find out.
Maruti Suzuki’s big news at the Delhi Auto Show was the debut of its production compact MPV, the Ertiga. But it wasn’t all staid family-carriers at the Suzuki stand, as the Japanese-Indian automaker also debuted its XA Alpha concept, described in this dramatically-narrated (to put it mildly) video as “The Small God For The Big Future.” Remember the Suzuki Samurai (our global readers will certainly remember the Jimny)? It’s getting ready for its 21st Century makeover…
Throw “Sport” on a car, and I’m going to expect certain things from it. So I wasn’t kind to the first FIAT 500 I reviewed. But, as with people, I’m always willing to give a car a second take from a more amenable angle. To avoid bits I didn’t care for, I requested the base-level “Pop” trim with an automatic transmission. Chrysler counter-offered a top-level Lounge. In brown. With brown leather. Not quite what I asked for, but as a member of the Brown Car Appreciation Society (sans card, alas) I felt duty bound to accept.
Scion is quite sure of one thing: the new iQ is a much better car than the smart fortwo. What they’re much less sure of: how many of the targeted fine young North American urbanites will buy one rather than periodically use Zipcar. I’m neither young nor urban, but I’m going to do my best to pretend. Why might I buy this car—or not?
Well, it sure looked like the Kia Soul was poised to take out the Nissan Versa as the king of the small cars, especially in light of Michael Karesh’s lukewarm review. But the new Versa has roared back into contention last month, outselling the two next-closest nameplates combined. The Soul is hanging onto its lead in the YTD numbers, but that won’t last if the Versa keeps up this pace. On the other hand, an updated, more efficient Soul is hitting the market soon, and Kia’s new Rio should help take the fight back to Nissan. Meanwhile, The Fiat 500 still has yet to outsell the MINI, Sonic and Veloster are just entering the market, and Hyundai’s brand-new (and reportedly supply-limited) Accent can’t move past Honda’s aging Fit. But really, there’s only one story here… how about that Nissan Versa?
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|1991 Ford Escort Pony|
|1985 Dodge Lancer ES Turbo|
|Getting The Boot|
|1999 Dodge Neon Sport|
|1990 Chevrolet Cavalier Z24|
|1968 Chevrolet Corvair Monza Coupe|
|1979 Oldsmobile Cutlass Salon Fastback Brougham Sedan|