Tag: Subaru

By on June 8, 2017

2018 Subaru WRX STI Type RA, Image: Subaru of America

It’s a lot of letters, but not a lot of extra horsepower. That’s the synopsis of two limited edition performance models revealed by Subaru today.

We already knew both were on the way, and indeed the models seem well equipped to trounce the handling dynamics of their regular-production stablemates. The appearance, too. Festooned with every measure available to enhance downforce, braking, body stability, and traction, the 2018 WRX STI Type RA (“Record Attempt”) and BRZ tS are instant collector’s items for Subaru superfans.

Is there more power to be had? Are both the revamped WRX and BRZ faster than their corporate siblings? Short answer: yes, and…maybe? (Read More…)

By on June 8, 2017

2017 Subaru Impreza 5-door Sport - Image: SubaruSubaru of America set an all-time annual sales record in 2009.

You remember 2009, though you’d likely prefer to forget it.

The auto industry all but collapsed as the global economy went into meltdown. After total U.S. new vehicle sales volume fell to a 25-year low in 2008, sales tumbled a further 21 percent in 2009, the worst year for auto sales since 1982.

And yet Subaru of America set a sales record in 2009.

2017 is no 2009. But after surging to record levels in 2016, the U.S. auto industry’s sales volume is once again shrinking, albeit modestly. But Subaru of America president Tom Doll told Automotive News, “We certainly think we’re going to have our ninth consecutive year of record sales.”

No doubt. (Read More…)

By on June 1, 2017

Subaru WRX STI TYPE RA NBR, Image: Subaru

As Subaru continues work on a performance-spec BRZ, there has been a cautious level of optimism surrounding its development. So when Subaru USA tweeted out a massive rear spoiler and urged us to “stay tuned” for June 8th, everyone naturally assumed this was the vehicle to be on the lookout for.

Another image was released today — this time of a carbon fiber roof — referencing the same date and stirring up some controversy. That’s because, just out of focus, you can make out the blurry front end of what is assuredly a WRX. Instead of treating the world to a tweaked version of its rear-wheel-drive coupe next week, Subaru is reviving the hardcore WRX Type RA for the company’s 50th anniversary. The only way this could be any better is if it came with a hatchback option.  (Read More…)

By on May 31, 2017

Image: Capture from YouTube

In a classic case of fight-or-flight response, a Milwaukee woman named Melissa Smith has just filled up her Subaru Outback and realizes there’s a man on the driver’s side about to steal her off-roading vehicle. Rather than let the thief drive off with her ride, she takes action. Immediately jumping up onto the hood, Melissa stares the criminal right in the eyes. According to an interview the victim provided to various news outlets, the thief laughed in her face and turned the wipers on, in an attempt to brush her off like mere precipitation. That didn’t work. She grabs onto the wipers for dear life. Then in two successive attempts, the would-be thief accelerates quickly and brakes, trying to shake Ms. Smith from the hood.

(Read More…)

By on May 30, 2017

2017 Subaru Impreza 5-Door, Image: © Timothy Cain

There have been times when Subarus were good enough.

On top of being good enough, these Subarus were equipped with all-wheel drive as standard equipment. As a result, an increasing number of people purchased these Subarus, cars which didn’t excel in very many areas but which featured the all-wheel-drive system deemed so desirable by consumers in certain regions.

To be fair, not all Subarus were sold purely on the merits of being all-wheel-drive cars that were merely good enough in other ways. Forester XTs and WRXs, for example, weren’t simply decent AWD vehicles. Setting aside its desirable AWD system, the Subaru Outback has long been a high-riding wagon in a world largely devoid of high-riding wagons. Subarus have often been blessed with impressive crash test results, as well.

But was the Subaru Impreza — not only way back in first-generation form but even in its fourth iteration from 2011-2016 — an attractive proposition if not for its AWD appeal? Sure, it was good enough, but not by much.

Yet as of the 2017 Subaru Impreza’s launch, as of the arrival of this fifth-generation Impreza, the Subaru Impreza is finally strong enough to stand on its own two feet. Albeit still with four driven wheels. (Read More…)

By on May 25, 2017

2017 Subaru Impreza 5-door – Image: © Timothy Cain

A band is only cool until everybody knows it’s cool.

Subaru, long a niche automaker with unique product offerings and limited geographic appeal, has tripled its U.S. market share over the last decade. Subaru will likely sell more than 650,000 new vehicles in the U.S. this year. The Subaru Outback and Forester are among America’s 12 most popular utility vehicles. And in a shrinking car market, U.S. sales of the Subaru Impreza — a newly launched compact for 2017 — are up 41 percent so far this year.

Subaru just dropped a new, fifth-gen Impreza 5-door in my driveway for a week-long test. It’s quite clearly the best Impreza ever: quiet, refined, solid, sufficiently powerful. The driver’s door armrest is plush. The car itself is — and we’re talking about an Impreza here — quite attractive.

The 2017 Subaru Impreza is, to be frank, normal. It doesn’t sound like a thrummy flat-four is present under the hood. The seating position doesn’t put your hips and feet on the same level. The windows have frames. There are other people driving the same car.

Has Subaru become a mainstream automaker? And if so, has some of Subaru’s appeal been lost? (Read More…)

By on May 23, 2017

Image: 1981 Subaru GL Wagon, image via eBay

Your Rare Ride today is a quite old 1981 Subaru GL wagon. It comes complete with a manual transmission, brownish paint, 4×4 drivetrain, brougham Desert Fox trim, and plaid seats. I figured you wouldn’t be too interested in seeing it.

Oh, who am I kidding? You all clicked through as soon as you saw the headline image, and you’ll be glad you did.

(Read More…)

By on May 22, 2017

2018 outback

With the exception of Mazda and — until its Outlander PHEV finally lands on U.S. shores — Mitsubishi, Subaru remains one of very few automakers to completely eschew electrified powertrains.

Despite lacking any fully electric, plug-in hybrid or hybrid model (the unloved Crosstrek Hybrid met a quiet death last year), Subaru’s U.S. customer base continues to expand at a rapid clip, but a gas-only strategy can’t survive forever. Environmental regulations the world over insist Subaru should follow the lead of its rivals and build something without pistons.

Well, Subaru plans to. However, unlike many of its rivals, the automaker has indicated it might take a different path towards this goal. (Read More…)

By on May 18, 2017

2018 Subaru WRX STI, Image: Subaru

Earlier this week, I fielded a question regarding German hot hatches. A few commenters suggested that I had made a mistake by not recommending the Subaru WRX or STi as an alternative to the Golf R and Focus RS. After all, I’d been perfectly content to recommend a Subaru as an alternative to a Volkswagen just a week before. So why not suggest an STI in place of an RS? Was it the long-dormant Euro-snob in me surfacing unexpectedly, like a Kraken slouching up from dark water to terrify the innocents on shore with its repugnant and vicious countenance? Or had I simply forgotten about the mere existence of the twin turbo compacts?

With regards to the first of these two scenarios, I can only assure the readership I’ve repented of my youthful Euro-snobbery to a degree that would make a post-Room-101 Winston Smith weep over his Victory Gin. With regards to the second scenario, I will only say this: somebody has forgotten about the WRX and STi, and that somebody is the corporate person known as Subaru of America.

(Read More…)

By on May 12, 2017

2017 Subaru Outback - Image: Subaru

Although Subaru is selling more new vehicles than ever before, particularly in North America, the automaker’s run of record profits came to end in the fiscal year ending March 31, 2017. Subaru made money, no doubt, but Subaru’s operating profit was down 27 percent compared with the prior year.

Subaru’s revenue grew 3 percent while global volume rose 11 percent to more than 1 million vehicles, according to Automotive News. That’s the kind of information that matters to investors.

As for consumers, it’s the information from Subaru CEO Yasuyuki Yoshinaga that matters most. Saying the U.S. market has peaked, Yasuyuki Yoshinaga claims, “The market environment has increasingly become tougher.” In a tougher market, Subaru’s largest market, an automaker must either give way or make way.

Subaru’s decision? “We will carefully examine the situation and will take the necessary steps to maintain our sales, including incentives,” Yoshinaga says.

You heard right. Subaru, notorious for limited supply and limited scope for deal-making, might just offer you a bit of a discount on your next Outback or Forester. (Read More…)

By on May 9, 2017

Subaru Legacy 2018 Logo Emblem Grille

After several years of record growth, a combination of increasing costs and exchange losses forced Subaru’s operating profit to fall by 27 percent in its recently ended fiscal year. No longer Fuji Heavy Industries, and now focusing primarily on automotive product, Subaru Corporation announced its operating income had dipped to $3.69 billion in April. Net income also took a hit, falling by 35 percent to $2.54 billion.

Considering the company finally surpassed the one million annual sales mark for the first time in its history, it is surprising to see the brand faced with anything other than glowing praise. However, improved sales and continued revenue growth doesn’t tell the entire story. Subaru’s European sales declined by 2.6 percent — matching the trend in China and Japan. North America, which accounts for the majority of the brand’s sales, maintained its interest but the overall market has slowed.

“U.S. demand has peaked out,” Subaru CEO Yasuyuki Yoshinaga explained. “The market environment has increasingly become tougher. We will carefully the situation and will take the necessary steps to maintain our sales, including incentives.”  (Read More…)

By on April 27, 2017

All four Lexus LS generations, Images: Toyota Canada

I’ve said it before and I’ll say it again: everything, and I mean everything, is utterly and absolutely context-dependent. It’s literally true on the atomic level, where we cannot accurately measure both position and velocity at the same time. It’s true at the quantum level, where “quantum entanglement” governs behavior that is currently beyond our ability to understand. It’s even applicable in your dating life; the same size-six girl who feels insubstantial to you in the long evenings at home will acquire new heft after you spend a drunken weekend away with a size two.

Since this is an automotive website and not The Journal Of Theoretical Physics And Deniable Adultery, let’s focus on what context means in the automotive sense. The definitions of fast car, big car, economical car, reliable car, and even full-sized pickup have all changed several times since the end of the First World War. Imagine you fell into a coma in 1975 and woke up today; you’d probably ask how and why cars got so tiny and trucks got so big. The first 911 Turbo was a “widowmaker” with 260 horsepower; today’s model delivers twice that much power and still isn’t the fastest car (around a track, at least) in its price range.

More importantly, our own personal context for an automobile often determines how much we enjoy and appreciate it. Think of all the people who spend their weekends restoring, cleaning and driving “classic cars” that other people threw away decades ago. Think of the over one million people who couldn’t wait to trade their Tri-Five Chevys in on something new, and of all the people who’ve spent major portions of their lives making those same cars better than they were when they left the assembly line. That’s the power of context.

Which brings me to today’s question for Ask Jack. It’s all about one man’s very unusual, but entirely understandable, definitions of “daily driver” and “weekend special”.

(Read More…)

By on April 26, 2017

Subaru Legacy 2018 Logo Emblem Grille

The importance of favorable perception is invaluable when it comes to sales. If a product or brand doesn’t inspire some sort of positive association, then it’s not likely to be around for longer.

Automotive brands are specifically interested in gaining recognition for their strengths. When you think of the most reliable or best-looking cars, one or two brands usually jump to the front of your mind — and the same can be said for the worst examples in the industry. Those companies are aware of their status and, on the off-chance they forget, certain outlets are only too happy to remind them.

Based on insights and data collected via Kelley Blue Book’s brand watch study, the automotive research company has established the victors of its Brand Image Awards for 2017. While most winners are about as surprising as a cold winter in Canada, a few recipients took some dissecting to make sense of.

(Read More…)

By on April 20, 2017

2018 Subaru WRX STI

The manual transmission might be on its last legs, but you’d never know it by browsing through Subaru WRX equipment lists. A six-speed manual comes standard on all five trim levels, helping make the all-wheel-drive compact a perennial favorite among driving enthusiasts of reasonably modest means.

For 2018, the WRX and WRX STI offers more standard equipment and a face that’s cleaner — and ever so slightly meaner — than before, though one feature seems notably absent. That, of course, would be the stiffer global platform found under the new Impreza. Oh, and add “extra horsepower” to that list.

As Subaru fanboys wait for a next-generation model, at least the updated version won’t cost them much more. (Read More…)

By on April 13, 2017

2017 Subaru Ascent Concept - Image: Subaru

Still nearly eight months away from being revealed in final production form, it’s already assumed inside Subaru HQ that the 2018 Subaru Ascent will generate the bulk of its conquests from inside the Subaru family.

Subaru expects to sell approximately 60,000 Ascents on an annual basis in the United States. But according to statements made about the long-awaited three-row Tribeca replacement by Subaru CEO Yasuyuki Yoshinaga at last month’s Geneva Motor Show, the Ascent won’t be stealing many sales of the Honda Pilot, Toyota Highlander, Ford Explorer, Chevrolet Traverse, and Nissan Pathfinder.

Hey, Outback and Forester: Subaru’s looking at you for donations to the Ascent’s cause. (Read More…)

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