Tag: Subaru

By on April 26, 2017

Subaru Legacy 2018 Logo Emblem Grille

The importance of favorable perception is invaluable when it comes to sales. If a product or brand doesn’t inspire some sort of positive association, then it’s not likely to be around for longer.

Automotive brands are specifically interested in gaining recognition for their strengths. When you think of the most reliable or best-looking cars, one or two brands usually jump to the front of your mind — and the same can be said for the worst examples in the industry. Those companies are aware of their status and, on the off-chance they forget, certain outlets are only too happy to remind them.

Based on insights and data collected via Kelley Blue Book’s brand watch study, the automotive research company has established the victors of its Brand Image Awards for 2017. While most winners are about as surprising as a cold winter in Canada, a few recipients took some dissecting to make sense of.

(Read More…)

By on April 20, 2017

2018 Subaru WRX STI

The manual transmission might be on its last legs, but you’d never know it by browsing through Subaru WRX equipment lists. A six-speed manual comes standard on all five trim levels, helping make the all-wheel-drive compact a perennial favorite among driving enthusiasts of reasonably modest means.

For 2018, the WRX and WRX STI offers more standard equipment and a face that’s cleaner — and ever so slightly meaner — than before, though one feature seems notably absent. That, of course, would be the stiffer global platform found under the new Impreza. Oh, and add “extra horsepower” to that list.

As Subaru fanboys wait for a next-generation model, at least the updated version won’t cost them much more. (Read More…)

By on April 13, 2017

2017 Subaru Ascent Concept - Image: Subaru

Still nearly eight months away from being revealed in final production form, it’s already assumed inside Subaru HQ that the 2018 Subaru Ascent will generate the bulk of its conquests from inside the Subaru family.

Subaru expects to sell approximately 60,000 Ascents on an annual basis in the United States. But according to statements made about the long-awaited three-row Tribeca replacement by Subaru CEO Yasuyuki Yoshinaga at last month’s Geneva Motor Show, the Ascent won’t be stealing many sales of the Honda Pilot, Toyota Highlander, Ford Explorer, Chevrolet Traverse, and Nissan Pathfinder.

Hey, Outback and Forester: Subaru’s looking at you for donations to the Ascent’s cause. (Read More…)

By on April 12, 2017

[Image: Steph Willems/The Truth About Cars]

The Subaru Ascent concept SUV unveiled today at the New York International Auto Show heralds a very real vehicle with similar proportions, styling, and name.

While the model’s name aptly describes the automaker’s sales performance, the Subaru brand hasn’t fielded a large-ish utility vehicle since the slow-selling, second-generation Tribeca disappeared after 2014. With the Ascent, due to appear in production form in 2018, the brand delivers a three-row, seven-passenger vehicle with a wheelbase that’s longer than a Chevrolet Tahoe. (Read More…)

By on March 22, 2017

Subaru STI bobsled

Most automotive advertising has little to nothing to do with the actual car. It’s usually about presenting an image or hawking brand identity and then loosely associating it with a vehicle — Mercedes’ current “Grow Up” campaign is a perfect, cringeworthy example. However, enthusiasts know that the best car ads feature incredible shenanigans and loads of life-or-death action.

Dave Chapelle mocked Mitsubishi for its pop-and-lock Eclipse spot, while Top Gear honored Land Rover for winching a Defender up the side of a dam. Keenly aware of this is Subaru, which, after sending Mark Higgins and a WRX STI around the Isle of Man TT course in 2014, brought both man and vehicle to the world’s oldest bobsled run in St. Moritz, Switzerland to record another automotive spectacle.

Unfortunately, Subaru is more than 50 years too late for this particular publicity stunt. Ford filmed an identical feature in the Italian Alps with the Cortina GT way back in 1964. It even named the car after the Cortina d’Ampezzo ski resort, where it later held the event. Subaru may be calling it “boxersledding” today, but it’s really just a rehash of Ford’s classic “auto-bobbing.”  (Read More…)

By on March 9, 2017

2017 Subaru Outback - Image: Subaru

“Washington is not a place to live in. The rents are high, the food is bad, the dust is disgusting and the morals are deplorable. Go South, young man, go South and grow up with the country.” —Not Horace Greeley

Subaru generates 60 percent of its global sales in the United States. For a Japanese brand that still relies on imports for half of its volume in its largest market, Subaru knows that 60-percent reliance on America is way too high.

Subaru needs strength in other markets. Subaru needs to diversify its portfolio. Subaru needs another America.

Unfortunately for Subaru, history suggests the brand won’t quickly find strength in other markets. History suggests Subaru’s attempts to diversify its portfolio won’t succeed.

Fortunately for Subaru, however, there is more America.

“It’s true we want to increase sales in other countries, but in terms of the place with the best chance to increase sales, it has to be America’s Sun Belt,” Yasuyuki Yoshinaga, CEO at Subaru’s Fuji Heavy Industries parent company, told Bloomberg.

In other words, Subaru wants to add some New Orleans to its order of New Hampshire; Burlington with a side of Birmingham; Kennebunkport supplemented with a dose of Port St. Lucie. (Read More…)

By on March 7, 2017

2018 subaru crosstrek

Unveiled in Geneva today, Subaru’s Crosstrek undergoes a top-down revamp for 2018, bringing the compact, lifted five-door in line with its Impreza stablemate.

Called the XV overseas, the Crosstrek soldiered on with its old bodystyle and platform in 2017, even after the model it shares its body and mechanics with went in for a makeover. With new skin, bones, and a thoroughly reworked powerplant, the model no longer has to live in the new Impreza’s shadow. (Read More…)

By on February 13, 2017

2017 Subaru Crosstrek 2.0i Limited

The 2017 Subaru Crosstrek has the bad luck of living in the shadow of a vehicle that doesn’t yet exist. That phantom would be the looming 2018 Crosstrek, which borrows the new-for-2017 Impreza’s modular platform and, no doubt, enough technological, mechanical and appearance upgrades to make the old model look ancient overnight.

So, if you’re stuck living in northern climes and counting pennies is your idea of a thrilling good time, now’s a great time to sit back and wait patiently for a killer deal on the outgoing model. Because, replacement or not, it’s popular for good reason. And no, not just because of Subaru’s newfound status as the go-to conveyor of the nonconformist middle class.

With little changed since its 2013 model year debut, save for the elimination of the “XV” prefix, a minor 2016 facelift, and the disappearance of a short-lived hybrid variant, the Crosstrek enters the last year of its first generation with confidence. This jacked-up Impreza 5-door has a life ahead of it and a fan base behind it. Anyone who questions the reasons for the model’s popularity had best pack their bags, head north, and experience a month where it snowed at least every other day. (Read More…)

By on February 9, 2017

Bozi driving 2016 Subaru WRX on track in Charlotte, Image: © 2016 Bojan Tatarevic

The WRX passed the one year mark a few months ago and the odometer hasn’t stopped rolling. It’s been on a few road trips, a track day or two, and racked up another 12,000 miles since the last update in August.

The new car smell might be fading, but it feels just as new as it did 15 months ago. I’ve mostly kept my urge to modify it at bay, but it’s received a few tweaks for comfort along with a few parts to make it perform a little better on track.

Our last update ended with a plan to attend some competitive driving events and, as luck would have it, SCCA offered a demanding multi-day event that would put the car through its paces.

(Read More…)

By on February 8, 2017

2016 Jeep Wrangler Unlimited red

It’s normal for many new car buyers to fall out of love with their vehicles once the honeymoon is over and the thrill is gone, though the majority stick with their vehicles for the long haul — well, until the lease period is up, anyway.

The jilted romantics will run to tell Consumer Reports and anyone else in their immediate vicinity about how unsatisfied they are with their car’s finicky infotainment unit and herky-jerky transmission, but their complaints fail to shed any light on costs. Initial quality and customer satisfaction are nice things, but what about the impact on the buyer’s wallet over time?

Kelley Blue Book can provide some advice, as it tallies up the top brands and models based on ownership costs over a five-year period. (Read More…)

By on February 2, 2017

2017 Subaru Impreza Sport Exterior, Image: Subaru

The Impreza has been the oddball of the economy car bunch since its inception, so it’s fitting that Subaru launched the next-generation compact at the unique and peculiar Pantai Inn in La Jolla, California.

The Pantai Inn features rooms decorated with Balinese art and other luxurious features, but those rooms lack some basics, such as digital TV reception and usable electrical outlets. Old Imprezas were similar to the Pantai Inn, with high-value features like all-wheel drive provided as standard, yet missed some staples — like fuel economy.

But this is a different Subaru, and an even more different Impreza, which the company has transformed thanks to its new Subaru Global Platform. The new car is more Kimpton than Pantai, as it still retains unique characteristics — like the aforementioned all-wheel drive — but refocuses on mainline amenities, such as fuel economy and comfort. Additionally, the new platform brings a significant change to how the Impreza drives, which provides a nice preview of what’s to come for the rest of the automaker’s lineup.

(Read More…)

By on January 30, 2017

crosstrek teaser

Subaru decided to show a little leg last week, teasing an image of the upcoming 2018 Crosstrek. Despite expecting it to have roughly the same sex appeal as a ham sandwich, the glimpse hints at some unexpected curves and the possibility of an intentionally attractive design.

The next-generation Crosstrek makes use of the Subaru Global Platform currently sitting under the bodywork of Subaru’s redesigned Impreza, which will eventually become the basis for the brand’s entire fleet. The new architecture is designed to achieve “the world’s highest levels of collision safety” via high-strength steels and a 70- to 100-percent boost in stiffness. It also incorporates Subie staples like all-wheel drive and a boxer engine — likely a 152 horsepower 2.0-liter four coupled to a CVT. (Read More…)

By on January 11, 2017

SYNC 3 AppLink now automatically discovers smartphone apps including Spotify, Pandora, Stitcher, and displays their unique graphics and branding, Image: Ford

Ford, Mazda, Toyota, Subaru, PSA (Peugeot, etc.), and Suzuki are now part of an automotive alliance concerning your dashboard. The SmartDeviceLink Consortium, as they’re styling it, is apparently all about muscling around Google and Apple’s forays into the automobile, and is based on Ford’s existing “AppLink” software project, which has been around for several years.

I’ve written about smart dashboards before for TTAC. Particularly, in 2013 after Apple’s original announcement, I was amazed automakers were willing to cede so much control over the precious dashboard real estate. I later noted people are likely to be more loyal to their phones than cars and to make buying decisions around what cars support their phones “properly,” especially because Apple and Google fundamentally know a lot more about you and can do a much better job of knowing what you want to listen to and where you want to go.

But what exactly is the SmartDeviceLink Consortium all about? You might think it sounds like it’s a rejection of your smartphone driving the screen in your car, as with Android Auto and Apple CarPlay. Curious as to what was really going on, I then dug into the giant pile of software and specifications they’ve posted on Github. What’s really going on here isn’t as much in opposition to what Google and Apple are up to as it’s an attempt to standardize it and refactor it.

(Read More…)

By on January 5, 2017

2018 Subaru WRX STI

Break out the vapes. Subaru has released details on the upgraded 2018 WRX and WRX STI, both of which gain new hardware, but not the new global platform found under the 2017 Impreza.

In a bid to keep the models fresh until a fully revamped version arrives, Subaru has tweaked the WRX’s styling, upgraded its drivetrain and braking components, and eliminated a mandatory “option” many Performance Package customers didn’t enjoy paying for.

For those expecting more power: sorry, not this time.
(Read More…)

By on January 5, 2017

1998 Subaru Impreza WRC; Image: Prodrive

The name Prodrive isn’t one you’ll stumble across every day, and sounds a bit like a company that might offer teen driving courses. However, it’s one of the world’s most successful race car shops, and bests many individual manufacturer efforts.

How successful?

How does six World Rally Championships, four Le Mans wins, five World Endurance Championships, and four British Touring Car Championships victories sound for a start?

But while “race on Sunday, sell on Monday” is the parable that motivates many marques in motorsport, Prodrive sells no road cars.

How does a small, generally unheard of firm compete against the likes of Porsche, Honda, and Ford? Simple — those companies hire Prodrive to run their race programs. (Read More…)

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