Tag: Subaru

By on August 31, 2015

2015-Subaru-WRX-STI-profile

After two consecutive years of growth, including record-setting U.S. sales achievements in 2014, what does the Subaru WRX do for an encore performance?

An all-time monthly record of 3,716 WRX/STI sales in July 2015 starts the second-half off strongly after a first-half in which sales of Subaru’s rally-inspired nameplate jumped ahead of last year’s sales pace by 14 percent.

When setting a brand-wide sales record in 2014, Subaru’s WRX/STI-specific record of 25,492 units accounted for 5 percent of the brand’s total U.S. sales volume. (Read More…)

By on August 31, 2015

Subaru BRZ and Mazda MX-5

Sergio Marchionne is determined to merge with somebody. He’s kind of like that guy who doesn’t have a date at Senior Prom, and just goes anyway, hoping to score a dance with the Prom Queen. It’s as if the modern marketplace is his very own version of Sixteen Candles, and he’s James Spader rocking a 944. Or something. I gotta be honest, I never watched the movie.

Well, I’m not sure if Mary Barra is the Prom Queen or not, but Sergio seems to think she is. Yet, I’m not sure the idea of a GM/FCA merger has auto enthusiasts feeling all hot and bothered; is there a merger out there that would?

(Read More…)

By on August 28, 2015

2015_Subaru_XV_Crosstrek_(2_of_2)

In 1919, then-Army Major Dwight D. Eisenhower embarked on a transcontinental journey with a military convoy to show off to the country the mechanical might used to conquer the Kaiser.

From Washington D.C. to San Francisco, Eisenhower traversed the Lincoln Highway over 62 days. The going was relatively easy until Kansas, but the hardest part, he wrote, came in Utah.

“Aug. 20 (1919) Departed Salt Lake City, 6:30 am. … Last 6 miles was natural desert trail of alkali dust and fine sand up to 2 (feet) deep, with numerous chuckholes. No rain for 18 weeks and traction exceedingly difficult,” Eisenhower wrote in his journal.

“Aug. 22 (1919) Departed Granite Rock (Utah) 6:30 a.m. … Personnel utterly exhausted by tremendous efforts, and will rest at Black Point. … Reduced morale.”

Admittedly, my journey in a 2015 Subaru XV Crosstrek would be less dramatic. In Utah, Eisenhower reported the convoy of 80 vehicles took 7.5 hours to do 15 miles in near-biblical sand in lieu of bad roads. I could manage 80 miles an hour in the diminutive hatchback with 148 horsepower — which likely has more horsepower than the entire 1919 convoy. Resemblance? I have a few. (Read More…)

By on August 6, 2015

GT4 Stinger

Kia’s chief in the U.K. says the automaker will have a new sports car by the end of the decade, Autocar is reporting. Hyundai probably won’t.

The two reports roughly detail a global business case the Korean is making for a small, lightweight sportscar that would be sold worldwide and further positioning for the brands.

According to Kia’s chief in the UK Paul Philpott, the car would be based on knowledge gleaned from the Stinger GT4 concept car.

(Read More…)

By on August 3, 2015

Harman Kardon Speaker

Fresh from the recent Fiat Chrysler Automobiles infotainment-hacking flap, the National Highway Traffic Safety Administration announced last week that it would look further into supplier Harman Kardon for possible vulnerabilities in other cars, the Associated Press reports (via Autoblog).

Harman Kardon produces radios for automakers such as BMW, Subaru, Mercedes-Benz and Volvo, in addition to FCA.

(Read More…)

By on August 3, 2015

IMG_0611

Subaru’s Legacy is unique in the midsize sedan segment, not just because it is the only entry with standard all-wheel drive, but also because it also comes with a standard continuously variable transmission and the $21,745 price tag is just $405 higher than the least expensive entry, the Passat. The value of that standard CVT and AWD system is around $2,600-$3,000 effectively making the Subaru a much better value than the base Volkswagen that is front-wheel drive with a manual. This value proposition is the key to understanding Subaru in general and the Legacy in particular.

(Read More…)

By on July 30, 2015

2015_Subaru_Legacy_ext_17

In my youth I was a vital, virile, male Manly Man. So manly that when I got a new ’86 GTI as my first “nice” car, I left off not only the automatic transmission but also the power steering. Mind you, it drove great — when it drove at all.

One night my parents tossed me the keys to drive them home from the restaurant. Mom’s whip was a mid-trim, 4-pot ’88 Camry. Yes, its limits were low, it was gutless, and it was tailored to bourgeois tastes with pastel upholstery here and fake stitching there. However, it was up front about its limitations, pridefully built, civilized in all its moves, and driving it was just so…easy. I one-fingered steered all the way home and made an earnest mental note.

Fifty VW defects later, I went Japanese and never looked back.

(Read More…)

By on July 29, 2015

2015-Subaru-Forester

Reuters Investigates has a scathing report on foreign workers in Japan at some of Subaru’s most important suppliers. According to the news agency, due to the combination of a booming “Abenomics”, Japan’s 2010 asylum seeker program, and manufacturers looking for cheap sources of expendable labor, foreigners are taken advantage of and treated as second- and third-class workers. Another program meant to help Chinese citizens learn manufacturing skills in Japan is also implicated in helping Subaru take advantage of marginalized immigrant workers.

Subaru isn’t the only automotive manufacturer named as the same suppliers also feed parts to Honda and Toyota.

(Read More…)

By on July 14, 2015

Subaru BRZ STI Performance Concept

It seems enthusiasts aren’t the only folks looking for a little more performance from the rear-wheel drive Subaru BRZ. Subaru of America COO Tom Doll would also like a little more performance — in terms of sales — from the sports car co-developed with Toyota.

Thankfully, he sees the best way to increase interest in the BRZ is to give us what we want.

Maybe.

(Read More…)

By on July 8, 2015

2015 Subaru Outback

Subaru has already sold as many cars in 2015 as they did in all of 2011, according to the company.

Last month, Subaru recorded its 16th-consecutive month of increasing sales, selling more than 44,000 cars in the U.S. The Forester and Outback were Subaru’s best-selling models.

In 2011, Subaru sold 266,989 cars according to the automaker. At the end of June 2015, they had already sold 272,418.

(Read More…)

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