Tag: Subaru

By on March 27, 2015

Subaru Indiana - Picture courtesy mibz.com

The state of Indiana has just signed a new bill ostensibly designed to safeguard “religious freedom”. Those opposed to it claim that it will lead to discrimination against LGBT individuals. So what does this mean for Subaru?

(Read More…)

By on March 24, 2015

2015 Subaru Outback

Could there be a Subaru Grand Outback in the future? That’s what the automaker is considering for its seven-passenger crossover due in showrooms in 2017.

(Read More…)

By on March 18, 2015

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Those of you who regularly read Bark’s Bites (Hi, Mom!) may remember my tale of acquiring a friend’s 1996 Subaru Legacy Wagon. I posted that article on August 29th, 2014.

On March 9th, 2015, the SuBaruth, as it came to be known, died.

Here is her story.

(Read More…)

By on March 9, 2015

2015 Subaru OutbackIt’s official: Subaru is now routinely the seller of more than 40,000 new vehicles per month in the United States. That’s an impressive achievement considering that in 2013, the company averaged 35,390 monthly sales in what was the automaker’s best year ever. Between 2002 and 2012, Subaru USA averaged fewer than 19,000 monthly sales.

In each of the last twelve months, Subaru sales have shot past the 40,000-unit mark. Subaru USA had crested the 40K barrier twice in the previous seven months. But now all the brand’s best-ever performances have occurred in the recent past. (Read More…)

By on February 28, 2015

Jeep Subaru market share chartSubaru and Jeep are consistently two of America’s fast-growing auto brands. Aided by expanding portfolios and clearly understood branding, Jeep volume jumped 41% in 2014; Subaru sales shot up 21%.

Are any two auto brands more easily identified with winter than Subaru and Jeep? (Read More…)

By on February 13, 2015

2015 Subaru Outback side

The SUV craze of the 1990s caught Subaru by surprise. The company simply did not have a product that everyone wanted. The North American division of Fuji Heavy Industries had no choice but to play the cards they were dealt.  The engineers looked into the VW Golf Country 4×4 for inspiration, then took a Legacy wagon and lifted it, added some molding, big fog lights with mesh screens, and a roof rack. The marketing people ingeniously called it the Outback and hired the best known Aussie in America, Paul Hogan, to promote it.

The results of this marketing brilliance were sales that exceeded expectations, possibly saving the company. The Outback was such a huge hit Volvo and Audi followed suit and jacked up their own wagons, creating the Cross Country XC and the allroad quattro.  At the 2014 New York International Auto Show, with yours truly in attendance, two models first dressed as vegan organic French-press coffee drinking hipster hikers, and later as that blissfully ignorant well-dressed couple that every thirty year old yuppie think they will always be, unveiled the fifth generation of the Outback.

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By on February 11, 2015

Toyota 86 Style Cb Edition 01

Shopping for a new Toyota 86? The newly revised JDM model is gaining an injection of style for one variant, in the form of the style Cb.

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By on January 7, 2015

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2014 was a banner year for Subaru. The Japanese auto maker sold a record 500,000 units in the United States. Capacity is bursting at the seams – Subaru simply cannot meet demand without their upcoming expansion at their Indiana plant, and they had to kick the Toyota Camry out just to be able to build more cars. One industry source told us that in terms of pure retail sales (fleet, daily rental etc excluded) Subaru beat Hyundai – who would have imagined that even 5 years ago.

Subaru’s lineup is also more “boring” than ever. There are no more manual Outbacks, no more WRX hatchbacks, no turbocharged Legacy models, no more pure wagons. In short, none of the products that make enthusiasts adore the brand. I don’t think it matters.

(Read More…)

By on December 26, 2014

2014-subaru-crosstrek-hybrid-11

Were you hoping to buy an American-made Subaru XV Crosstrek? You can breathe now.

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By on December 23, 2014

2013 Subaru TribecaTry to conjure up in your memory the Subaru B9 Tribeca’s early days. No, we’re not talking about those TTAC-oriented Tribeca memories – I’m far too new at TTAC to delve into the site’s ancient history. No, think back to when the biggest Subaru crossover was downright common.

Yes, “common” might be a bit of a stretch. But Subaru sold more than 18,000 of these beasts in 2006, the Tribeca’s first full year on the market. (Subaru sold nearly 15,000 Tribecas in the final eight months of 2005, an even healthier sales rate. So yes, the decline began early on.) The B9 Tribeca was America’s 167th-best-selling vehicle in 2006, which doesn’t sound very high, but isn’t very low, either. 134 different nameplates generated fewer sales. (Read More…)

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