Tag: Subaru

By on February 28, 2015

Jeep Subaru market share chartSubaru and Jeep are consistently two of America’s fast-growing auto brands. Aided by expanding portfolios and clearly understood branding, Jeep volume jumped 41% in 2014; Subaru sales shot up 21%.

Are any two auto brands more easily identified with winter than Subaru and Jeep? (Read More…)

By on February 13, 2015

2015 Subaru Outback side

The SUV craze of the 1990s caught Subaru by surprise. The company simply did not have a product that everyone wanted. The North American division of Fuji Heavy Industries had no choice but to play the cards they were dealt.  The engineers looked into the VW Golf Country 4×4 for inspiration, then took a Legacy wagon and lifted it, added some molding, big fog lights with mesh screens, and a roof rack. The marketing people ingeniously called it the Outback and hired the best known Aussie in America, Paul Hogan, to promote it.

The results of this marketing brilliance were sales that exceeded expectations, possibly saving the company. The Outback was such a huge hit Volvo and Audi followed suit and jacked up their own wagons, creating the Cross Country XC and the allroad quattro.  At the 2014 New York International Auto Show, with yours truly in attendance, two models first dressed as vegan organic French-press coffee drinking hipster hikers, and later as that blissfully ignorant well-dressed couple that every thirty year old yuppie think they will always be, unveiled the fifth generation of the Outback.

(Read More…)

By on February 11, 2015

Toyota 86 Style Cb Edition 01

Shopping for a new Toyota 86? The newly revised JDM model is gaining an injection of style for one variant, in the form of the style Cb.

(Read More…)

By on January 7, 2015

RSide

2014 was a banner year for Subaru. The Japanese auto maker sold a record 500,000 units in the United States. Capacity is bursting at the seams – Subaru simply cannot meet demand without their upcoming expansion at their Indiana plant, and they had to kick the Toyota Camry out just to be able to build more cars. One industry source told us that in terms of pure retail sales (fleet, daily rental etc excluded) Subaru beat Hyundai – who would have imagined that even 5 years ago.

Subaru’s lineup is also more “boring” than ever. There are no more manual Outbacks, no more WRX hatchbacks, no turbocharged Legacy models, no more pure wagons. In short, none of the products that make enthusiasts adore the brand. I don’t think it matters.

(Read More…)

By on December 26, 2014

2014-subaru-crosstrek-hybrid-11

Were you hoping to buy an American-made Subaru XV Crosstrek? You can breathe now.

(Read More…)

By on December 23, 2014

2013 Subaru TribecaTry to conjure up in your memory the Subaru B9 Tribeca’s early days. No, we’re not talking about those TTAC-oriented Tribeca memories – I’m far too new at TTAC to delve into the site’s ancient history. No, think back to when the biggest Subaru crossover was downright common.

Yes, “common” might be a bit of a stretch. But Subaru sold more than 18,000 of these beasts in 2006, the Tribeca’s first full year on the market. (Subaru sold nearly 15,000 Tribecas in the final eight months of 2005, an even healthier sales rate. So yes, the decline began early on.) The B9 Tribeca was America’s 167th-best-selling vehicle in 2006, which doesn’t sound very high, but isn’t very low, either. 134 different nameplates generated fewer sales. (Read More…)

By on December 22, 2014

2015 Subaru Outback

Say farewell to the Subaru 3.6-liter six-cylinder boxer, as the automaker is considering smaller engines with turbos, among other options.

(Read More…)

By on December 15, 2014

15 - 1982 Subaru BRAT Down On the Junkyard - Picture courtesy of Murilee Martin Ah, the Subaru BRAT. Just as you can’t find anyone who hates The Ramones, you can’t find anyone who wants to beat on the Subaru BRAT with a baseball bat. As perhaps the best-loved car that shows up in self-service wrecking yards with any regularity, the BRAT always inspires me to whip out my camera when I see a junked example. So far this series, we’ve admired this ’79, this ’79, this ’84, this ’82, and this Sawzall-ized ’86 crypto-BRAT. (Read More…)

By on November 28, 2014

2015 Subaru WRX STiThrough the first ten months of 2014, Subaru has sold 19,969 copies of their Impreza-based WRX and STi, 996 more than the number of Toyobaru sports cars sold in America this year.

WRX/STi sales are up 35% through the end of October 2014, a 140% increase compared with the full 2010 calendar year, 45% compared with all of 2011, 47% compared with 2012, and 11% compared with all of 2013.

2014, as you know, is not over yet. Subaru USA has been selling just under 2000 WRXs and STis per month.

Year-over-year volume has increased in 24 consecutive months. Nearly three out of every ten Imprezas sold is either a WRX or an STi. (Read More…)

By on November 24, 2014

Volkswagen-Golf-Alltrack-6

Looking to muscle in upon Subaru territory, Volkswagen will be bringing over the Golf SportWagen 4Motion in standard and Alltrack models for 2016.

(Read More…)

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