According to Car & Driver, the folks in Toyota City are smitten with the new Mazda MX-5 Miata. So much so they’re considering using the platform for the next Toyota GT86, sold as the Scion FR-S in North America.
The rumor states what goes for Toyota goes for Subaru’s sports car – the BRZ – as well. I’m not so sure about that.
Warning: What you are about to read is NOT REAL. It is the product of the warped mind of your friendly neighborhood editorialist, Bark M., who wonders: What if automakers had to “draft” new products, just like the NBA does?
Talking Head #1: Greetings, and welcome to Detroit, the host city for the 2015 National Automakers Association Draft! Tonight, we’ll see the future of automakers unfold, as they get the chance to select a new model for their existing lineup.
Talking Head #2: That’s right, and the excitement has been building ever since the end of last model year. Some big questions will be answered this evening: What will Subaru do with their pick? Will Ford finally have a full-sized sedan worth talking about? And will FCA’s Sergio Marchionne finally find a trade partner for their spot in the draft?
TH1: Word has it that Sergio has been burning up the phone lines trying to find somebody to help him move out of the first round, but my sources say that he hasn’t had any takers so far. As you know, though, there’s invariably a surprise or two on NAA Draft Night!
Consumers in Japan will soon be able to purchase a new hybrid from Subaru, in the form of the Impreza Sport Hybrid.
Regulation. It dictates the majority of modern car design. Whether it be for pedestrian safety, crash worthiness, economies of scale, or fuel efficiency, the basic building blocks of modern cars are decided well before pencil is met with freshly-bleached paper (or, these days, before stylus meets tablet).
That last item – fuel efficiency – is as much a matter of aerodynamics as it is what’s under the hood, and aerodynamic efficiency isn’t just about fenders and trunk lids.
Which brings me to wheels – specifically, OEM wheels – and how absolutely ugly they’ve gotten the last few years.
Subaru has a problem, though it’s a problem many other automakers would love to have. The small Japanese automaker is growing at a rapid rate and it’s fully expected to run out of capacity to fulfill demand sooner rather than later. Most automakers would simply expand and flood the market with more units to feed the sales rush, but for Subaru it might mean becoming the opposite of the market position and perception they’ve taken years to cultivate.
As Bloomberg‘s Kyle Stock puts it, “Being small, though, is the reason Subaru has become such a big deal. With manufacturing capacity maxed out, it now has to decide what kind of company it wants to be.”
As rumors swirl about the eventual release of the BMW M3 Touring, Theophilus Chin has put a couple of renders together of Bavaria’s hot D-pillared automobile.
Here’s what happened overnight (and stories we’ve missed over the last few days).
As part of its effort to keep pets safe on the road, Subaru is funding crash tests of pet carriers and crates.
Fuji Heavy Industries announced it would increase production at its Lafayette, Ind. plant as Subaru hits its North American sales target five years early.
Subaru reported the brand’s 41st consecutive month of year-over-year U.S. sales improvement last month and in so doing produced the brand’s highest-volume April in the history of Subaru of America.
47,241 Subarus were sold in the United States last month, an 18% increase compared with April 2014. The 7,158-unit increase was powered by gains from the Forester, Outback, Legacy, XV Crosstrek, and the WRX/STi.
High-riders – the Forester, Outback, and XV – accounted for 71% of Subaru’s volume last month. (Read More…)