It’s not a brand new thing, this Subaru-besting-Volkswagen trend. But when Subaru outsold the Volkswagen brand in the United States in 2009 and 2010, Subaru was on a rapid upswing despite the market’s sharp decline, and all auto sales results were thought to be skewed by the recession.
Forecasts didn’t call for rain on August 2014’s auto sales parade, but there was definitely a general feeling of overcast heading into Wednesday as automakers prepared to release their monthly and year-to-date sales results.
The rate of growth in the U.S. auto industry since the recession ended has been striking, but the chances of that growth lasting forever – particularly when a month like August is compared with a very strong month like August 2013 – seemed slim.
Yet auto sales increased by 5.5% to more than 1.58 million in August 2014, an improvement of more than 80,000 units. (Read More…)
When the latest Subaru WRX was released, the enthusiast fan base was forced to suffer the indignity of a sedan-only lineup. Subaru’s company line was that there weren’t sufficient resources to develop a hatchback model as well. But that might be changing.
Is this because I’m getting old, that when I think something occurred recently, I find out it actually happened 20 years ago? Subaru first showed North Americans a Legacy Outback at the New York Auto Show in 1994. In other words, there are people who have been driving for four years who never knew a world without the Subaru Outback.
Yet during this long period in which the Outback, and Subaru as a whole, became increasingly successful, there have never been any properly direct Outback rivals, at least none that have made real hay off the Outback’s format. And yes, by the Outback’s format, I really mean the AMC Eagle’s format. (Read More…)
Interested? Was I ever! (Read More…)
Mazda’s U.S. market share hasn’t been much more than level since a pre-recession surge, if you can call it that, to 1.99% in 2008. A brand known as something of the poor man’s BMW should be selling a large volume of cars in America, but BMW, with its expansive model range, sells nearly as many vehicles.
Subaru, on the other hand, has risen from niche status to a mainstream status in the span of a few short years. The WRX/STi and BRZ do contribute – 7.1% of the brand’s 2014 volume through the end of July – but Subaru has developed a real knack for knowing what U.S. buyers want. Consider the XV Crosstrek, an Impreza-based tall rider which, as it happens, easily outsells the Mazda 6.
The Subaru BRAT, basically a factory El Camino-ized Leone, has quite the lawsuit history in this country, due to the Chicken Tax-evading-but-dangerous jump seats in the bed that made the BRAT a “car,” legally speaking. The BRAT was sold in the United States until the 1987 model year, but it’s nearly impossible to find examples built after the early 1980s. Here’s a reasonably nice-looking ’84 that Shawn Rodgers (you may recognize him as the hero of the Junkyard Build Quality Challenges, as well as the captain of the very fast Bunny With a Pancake On Its Head 24 Hours of LeMons Rabbit team) saw in a San Francisco Bay Area wrecking yard last week and was kind enough to photograph for us. (Read More…)
If any of you were hoping for a small crossover underneath the Subaru XV Crosstrek, you may breath now. The Pleiades-bedecked automaker has no plans for such a thing, as it has its sights on the Mulsanne Straight.
Toyota is not going to be expanding any plants in the United States, even as they are forced to absorb further production of the Toyota Camry as their assembly deal with Subaru winds down.