By on May 6, 2010

That Subaru is still thriving is in itself a minor miracle. The small Japanese car makers have either imploded (Isuzu), are threatening to (Mitsubishi), or have sought shelter (even Subaru is now 20% owned by Toyota). Subaru did have its own near-death experience in the early nineties. But in a long string of wild bets, Subaru’s final card in the US was a big gamble on AWD, and the timing couldn’t have been better. And like most successful gamblers, there have been losses along the way (see above). But perhaps because of the bumpy ride, Subaru is still alive and kicking. (Read More…)

Recent Comments

  • speedlaw: If I had a source, I’d link…but Car makers all do a competitive analysis for other cars, part...
  • speedlaw: Lincoln in my lifetime has been the most tarted up Ford. Then again, I consider my CTS to be the...
  • el scotto: ” All it costs are the jobs of your neighbors and a fundamental restructuring of the economy.”...
  • Big Al from Oz: Hummer, They aren’t middle class jobs any longer. That’s why you can buy them cheaper...
  • mike978: There is no USP for Mitsubishi. Why are they bothering to make cars as they do that bring anything. They...

New Car Research

Get a Free Dealer Quote

Staff

  • Contributors

  • Matthew Guy, Canada
  • Ronnie Schreiber, United States
  • Bozi Tatarevic, United States
  • Chris Tonn, United States
  • Corey Lewis, United States
  • Mark Baruth, United States
  • Moderators

  • Adam Tonge, United States
  • Corey Lewis, United States