Subaru USA didn’t sell as many Imprezas in 2013 as they did in 2012. By Subaru’s reporting methods, Impreza sales have fallen this year, as well, sliding 0.3% through the first three-quarters of 2014.
But Subaru narrowly defines the term, “Impreza.” That’s a good thing, as too many automakers don’t provide us with longed-for breakdowns in their monthly sales releases. (Examples: F-Series, Silverado, Ram, the four-bodystyle E-Class.) However, this means a cursory glance will suggest that the Impreza range is increasingly less relevant in Subaru showrooms.
In fact, that’s not the case at all. (Read More…)
Subaru is set to expand capacity at its Indiana plant by 100,000 units, adding the Impreza alongside the Legacy, Outback and Tribeca to help fill demand for its vehicles in the United States. (Read More…)
Apparently I’m a stereotypical Subaru shopper. I’m in my 30s and live on 9-acres of redwood forest in Northern California where I run a small organic egg farm. My nearest neighbor is a mile away and the closest concrete or asphalt driving surface is a 3 mile trek through the woods. During the winter I value AWD and high ground clearance, not because I need it (my 2005 Jaguar XJ has never been stuck) but like most Americans, I feel safe and secure by having a larger margin for error. I also have a special place in my heart for station wagons. It was therefore no surprise to my neighbors when I drove home one day in the Outback’s little brother, the XV Crosstrek.
The Forester stands alone in evading Subaru’s more questionable styling choices, but it hasn’t ever looked particularly enticing either. The 2014 model, with its new Impreza-esque front and rear treatments, continues that tradition. Under the hood, things are more promising.
Styled to resemble an Outlander Sport
Reviewing a car a week, and dispatching the great majority as boring (if not in so few words), I begin to wonder whether I’m pursuing some fantastical ideal. Perhaps the concepts of communicative steering, a connection with the car, and a visceral driving experience are just something I have in my head? Can they actually exist in the real world? As the weeks roll on, one begins to have doubts. Then fate places a Mitsubishi Lancer Evolution MR in the driveway.
Its squat boxer architecture meant a low centre of gravity, and by building in a low rate of roll and very little offset or castor in the MacPherson strut front suspension, the handling was truly revelatory, refreshingly neutral with precise steering…endlessly chuckable. [They]…were willing rather than fast, and there was more grip than the boxer engine…could ever hope to exploit…away from straight roads it still took a genuinely quick car to catch one.
Does this sound like a review of the 2012 Subaru Impreza? You may be surprised to read that the words here describe a car from a completely different country, with a culture and ethos that couldn’t be more different – but a car that may be the spiritual predecessor to the Impreza.
Some cars appeal to the head. Others to the heart. Judging from the marketing pitches that festooned the corporate-owned, dealer-supplied 2012 Impreza, Subaru hopes the redesigned compact will appeal to both. On the rear bumper: “The most fuel efficient All-Wheel Drive car in America at 36 MPG.” And on each front door: “Experience love that lasts.”* Will the Impreza truly “love you long time”? We went on a date to find out.