By on June 21, 2017

2018 Subaru WRX STI and WRX - Image: Subaru

Even thought Subaru’s new Impreza is already here and riding on the company’s new global platform, an updated WRX appears to be a long way off. In fact, it might be another three years until we see an updated performance sedan from the (mostly) all-wheel-drive automaker.

While the current incarnations of the WRX and its hotter STI variant still provide balanced dynamics and remain well liked by driving enthusiasts, seven years without a significant upgrade is a long time to wait. (Read More…)

By on May 30, 2017

2017 Subaru Impreza 5-Door, Image: © Timothy Cain

There have been times when Subarus were good enough.

On top of being good enough, these Subarus were equipped with all-wheel drive as standard equipment. As a result, an increasing number of people purchased these Subarus, cars which didn’t excel in very many areas but which featured the all-wheel-drive system deemed so desirable by consumers in certain regions.

To be fair, not all Subarus were sold purely on the merits of being all-wheel-drive cars that were merely good enough in other ways. Forester XTs and WRXs, for example, weren’t simply decent AWD vehicles. Setting aside its desirable AWD system, the Subaru Outback has long been a high-riding wagon in a world largely devoid of high-riding wagons. Subarus have often been blessed with impressive crash test results, as well.

But was the Subaru Impreza — not only way back in first-generation form but even in its fourth iteration from 2011-2016 — an attractive proposition if not for its AWD appeal? Sure, it was good enough, but not by much.

Yet as of the 2017 Subaru Impreza’s launch, as of the arrival of this fifth-generation Impreza, the Subaru Impreza is finally strong enough to stand on its own two feet. Albeit still with four driven wheels. (Read More…)

By on May 25, 2017

2017 Subaru Impreza 5-door – Image: © Timothy Cain

A band is only cool until everybody knows it’s cool.

Subaru, long a niche automaker with unique product offerings and limited geographic appeal, has tripled its U.S. market share over the last decade. Subaru will likely sell more than 650,000 new vehicles in the U.S. this year. The Subaru Outback and Forester are among America’s 12 most popular utility vehicles. And in a shrinking car market, U.S. sales of the Subaru Impreza — a newly launched compact for 2017 — are up 41 percent so far this year.

Subaru just dropped a new, fifth-gen Impreza 5-door in my driveway for a week-long test. It’s quite clearly the best Impreza ever: quiet, refined, solid, sufficiently powerful. The driver’s door armrest is plush. The car itself is — and we’re talking about an Impreza here — quite attractive.

The 2017 Subaru Impreza is, to be frank, normal. It doesn’t sound like a thrummy flat-four is present under the hood. The seating position doesn’t put your hips and feet on the same level. The windows have frames. There are other people driving the same car.

Has Subaru become a mainstream automaker? And if so, has some of Subaru’s appeal been lost? (Read More…)

By on April 7, 2017

subaru emblem logo

Subaru is an automaker known for offering a highly specific brand identity and a quality product, but compelling styling has always been low on its list of priorities. While acknowledging the retro charm of its earliest Japanese models, it can be said that the company has never produced a particularly handsome automobile. The SVX was futuristic and interesting, but it wasn’t overtly sexy. And the visual appeal of the old bug-eye WRX or BRAT hinges entirely upon how oddball they were.

After 63 years in the business, Subaru finally wants to change that and place a stronger emphasis on design. However, despite having the least visually stimulating lineup in recent memory, the company could probably stay the course and still be fine. Subaru has done incredibly well in the United States. Annual U.S. deliveries hovered around 187,000 vehicles from 2002 to 2008 but grew fiercely in the following years. Subaru had a record-breaking 615,132 sales in 2016 and looks prepared to break that record this year.

So, why even bother changing anything when the current recipe works so well? (Read More…)

By on February 13, 2017

2017 Subaru Crosstrek 2.0i Limited

The 2017 Subaru Crosstrek has the bad luck of living in the shadow of a vehicle that doesn’t yet exist. That phantom would be the looming 2018 Crosstrek, which borrows the new-for-2017 Impreza’s modular platform and, no doubt, enough technological, mechanical and appearance upgrades to make the old model look ancient overnight.

So, if you’re stuck living in northern climes and counting pennies is your idea of a thrilling good time, now’s a great time to sit back and wait patiently for a killer deal on the outgoing model. Because, replacement or not, it’s popular for good reason. And no, not just because of Subaru’s newfound status as the go-to conveyor of the nonconformist middle class.

With little changed since its 2013 model year debut, save for the elimination of the “XV” prefix, a minor 2016 facelift, and the disappearance of a short-lived hybrid variant, the Crosstrek enters the last year of its first generation with confidence. This jacked-up Impreza 5-door has a life ahead of it and a fan base behind it. Anyone who questions the reasons for the model’s popularity had best pack their bags, head north, and experience a month where it snowed at least every other day. (Read More…)

By on February 2, 2017

2017 Subaru Impreza Sport Exterior, Image: Subaru

The Impreza has been the oddball of the economy car bunch since its inception, so it’s fitting that Subaru launched the next-generation compact at the unique and peculiar Pantai Inn in La Jolla, California.

The Pantai Inn features rooms decorated with Balinese art and other luxurious features, but those rooms lack some basics, such as digital TV reception and usable electrical outlets. Old Imprezas were similar to the Pantai Inn, with high-value features like all-wheel drive provided as standard, yet missed some staples — like fuel economy.

But this is a different Subaru, and an even more different Impreza, which the company has transformed thanks to its new Subaru Global Platform. The new car is more Kimpton than Pantai, as it still retains unique characteristics — like the aforementioned all-wheel drive — but refocuses on mainline amenities, such as fuel economy and comfort. Additionally, the new platform brings a significant change to how the Impreza drives, which provides a nice preview of what’s to come for the rest of the automaker’s lineup.

(Read More…)

By on November 9, 2016

2017 Subaru Impreza 2.0i

Sometimes a manufacturer churns out a base trim that — all things considered — might just be the primo choice for that particular model. Here’s an example.

A few weeks ago, Ace of Base looked at a base model truck from The General. The thing is, at an instant ramen price point, the compact truck is a rear-drive-only affair. Let’s now imagine a base-model shopper who doesn’t care about payload or bringing home grandfather clocks from estate sales but does want their power shuttled to all four wheels. What to do?

(Read More…)

By on October 19, 2016

2017 Subaru Impreza

Subaru has coughed up how much the all-new 2017 Impreza hatchback and sedan will cost.

The new Subies offer a few surprises in regard to pricing, especially on the higher trims, and a shocking loyalty to the five-speed manual transmission — an increasingly rare beast in the automotive landscape.
(Read More…)

By on March 7, 2016

Subaru Global Platform

Subaru’s next generation of models will ride atop a platform that is stiffer, less prone to body roll and can incorporate a variety of propulsion sources, Motor Authority reports.

The new modular platform will underpin all future Subaru vehicles except the BRZ, starting with the Indiana-built 2017 Impreza.

Besides its adaptability to a range of models, the company says the key selling point of the Subaru Global Platform is a greatly increased stiffness that lends itself to safety and handling.

(Read More…)

By on November 10, 2015

Impreza Sedan Concept h 1110

You saw the Subaru Impreza five-door concept at Tokyo last month. Now, it’s the Impreza Sedan Concept’s time to shine later this month in Los Angeles.

Subaru dropped the above teaser in its press release issued Tuesday. Little else was given about the latest concept beyond its time of arrival, set for the afternoon of November 18.

(Read More…)

By on October 14, 2014

ImprezaSubaru USA didn’t sell as many Imprezas in 2013 as they did in 2012. By Subaru’s reporting methods, Impreza sales have fallen this year, as well, sliding 0.3% through the first three-quarters of 2014.

But Subaru narrowly defines the term, “Impreza.” That’s a good thing, as too many automakers don’t provide us with longed-for breakdowns in their monthly sales releases. (Examples: F-Series, Silverado, Ram, the four-bodystyle E-Class.) However, this means a cursory glance will suggest that the Impreza range is increasingly less relevant in Subaru showrooms.

In fact, that’s not the case at all. (Read More…)

By on May 8, 2013

Impreza-side-450x337

Subaru is set to expand capacity at its Indiana plant by 100,000 units, adding the Impreza alongside the Legacy, Outback and Tribeca to help fill demand for its vehicles in the United States. (Read More…)

By on March 18, 2013

Apparently I’m a stereotypical Subaru shopper. I’m in my 30s and live on 9-acres of redwood forest in Northern California where I run a small organic egg farm. My nearest neighbor is a mile away and the closest concrete or asphalt driving surface is a 3 mile trek through the woods. During the winter I value AWD and high ground clearance, not because I need it (my 2005 Jaguar XJ has never been stuck) but like most Americans, I feel safe and secure by having a larger margin for error. I also have a special place in my heart for station wagons. It was therefore no surprise to my neighbors when I drove home one day in the Outback’s little brother, the XV Crosstrek.

(Read More…)

By on November 1, 2012

 

The Forester stands alone in evading Subaru’s more questionable styling choices, but it hasn’t ever looked particularly enticing either. The 2014 model, with its new Impreza-esque front and rear treatments, continues that tradition. Under the hood, things are more promising.

(Read More…)

By on September 7, 2012

Styled to resemble an Outlander Sport

Reviewing a car a week, and dispatching the great majority as boring (if not in so few words), I begin to wonder whether I’m pursuing some fantastical ideal. Perhaps the concepts of communicative steering, a connection with the car, and a visceral driving experience are just something I have in my head? Can they actually exist in the real world? As the weeks roll on, one begins to have doubts. Then fate places a Mitsubishi Lancer Evolution MR in the driveway.

(Read More…)

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