The Scion FR-S – lightweight, affordable sports car that the world was supposedly waiting for – is reportedly lagging behing its sales targets across the globe, making it difficult for Toyota to justify upgrading the engine or bringing a convertible to market.
Tag: subaru BRZ
Not many details have been released so far about the Subaru Cross Sport Design concept, which the company says is a combination of “sport” and “utility” and features “easy seat access, a comfortable interior, and abundant luggage space” and it’s supposed to show the direction forward for urban SUVs. They also could have said that it’s a stretched, jacked up BRZ station wagon, since with a horizontally opposed engine up front driving the back wheels, the Cross Sport Design is based on the sports car platform shared by Toyota/Scion and Subaru. (Read More…)
It’s been a year-and-a-half, and the Toyobaru twins have not lost their luster. Proximity has not made the heart grow less fond. American sports car consumers still want to buy the Scion FR-S and the Subaru BRZ.
When Jack Baruth took the Scion FR-S to the track and pronounced it the least desirable among its chief rivals, some readers were despondent. How could the car that would supposedly provide good care for the sick and slow the rise of the oceans be ranked dead last against a hairdresser’s car and a Korean Pony Car?
We’ve already looked at the FR-S, but I came of car-driving age just minutes before the heyday of the Toyota AE86 and, by God, I’m going to write about any car that claims to be an homage to the car that stands as the ’55 Chevy of Japan. So, I got on the horn with Toyota PR: “Hey, Moe, it’s Murilee Martin. Yeah, that Murilee Martin. Listen, I’m heading out to the East Bay next weekend and I need something that won’t embarrass me when I need to out-donut the Glasshouse Caprices at the sideshows in Oakland, know what I’m saying? Sure, the FR-S sounds good!” (Read More…)
AutoGuide’s twin team of track terror, time-trialer Dave Pratte and editor Colum Wood, have returned to Toronto Motorsports Park to take the Subaru BR-Z and the Honda Civic Si to the extreme limit and beyond. What did they find?
While the Scion FR-S is performing well in its initial months of sales, the lower volume Subaru BRZ already has some cash on the hood, to the tune of $400.
So often we hear analysts and fans excuse a car’s poor initial sales performance with a phrase like, “But it’s early.” Oddly, the very same phrase is legitimately used when discussing a new car’s surprisingly successful first month. In just its second month on sale, in just its first full month on sale, the Scion FR-S did not sell poorly.
A few weeks ago, I took a Scion FR-S out for a spin. It was an automatic dealer demo, so I decided to withhold judgement until I drove the manual transmission car.
Scion has had a sordid past. Originally, Scion was Toyota’s solution to a lack of 18-25 year old shoppers. Over the past 9 years however Scion has lost their way and lost their youth. Their median buyer just turned 42. The tC coupe, which started out as a car for college kids, now has a median buyer of around 30. Scion claims the FR-S is a halo car – to me, that means the FR-S will be bought by older drivers (who can actually afford it), attracting younger buyers to their showrooms. Despite being out of the target demographic, Scion flew me to Vegas to sample the FR-S’s sexy lines to find out.
Even with vehement denials of a boosted Subaru BRZ, Subaru has still managed to debut a turbocharged version of the 2.0L Boxer engine. And just because the BRZ won’t get it doesn’t mean other products won’t.
Motor Trend had Randy Pobst take the Ford Mustang V6 and the Subaru BRZ out on track. With predictable results.
With the release of the SciBaru FRZ just weeks away, everyone’s been caught up in the sticker price, available options and aftermarket support for the car, but nobody has asked a crucial question; what about insurance?