Tag: Styling

By on January 24, 2013

I recently rented a midsize sedan from Hertz.  Hoping for a go in the latest Fusion, I was instead placed into a new Camry, though it may have been a 2007 Camry.  Differences between the two are only discernible to Toyota engineers, though a new campaign gives dealers the ability to tell them apart using a VIN decoder and a magnifying glass.

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By on January 21, 2013

Did you see an instant classic at last week’s Detroit Auto Show?  Maybe that new Stingray. And hearing that the first C7 Vette was on the auction block to support the College for Creative Studies made me a little proud of my former school, too.  But, aside from the always nerve-racking bus ride between CCS and Cobo Hall, my “instant classic” moment from the (1999) NAIAS was the introduction of the MK IV Jetta.  All of a sudden I couldn’t keep my eyes off of Jettas, especially a silver one in the lower hall of Cobo. And time hasn’t changed my opinion…aside from making it more extreme. (Read More…)

By on December 25, 2012

I apologize for torturing you, dear reader, with over-analysis of absolutely mundane machinery for far too long. I blame it on my style–or lack thereof–as a student at the College of Creative Studies.  So on Christmas Day, how about I let you in on another secret? No matter which bias (American, German, Japanese) got you into car design school, everyone loved Ferraris.  This predominantly male student body often equated a Ferrari’s universal gorgeousness with that of the female anatomy. Surprised?

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By on December 10, 2012

One thing that really burned me about design school: when a student applied their talent outside of their comfort zone, subsequently ruining a famous bodystyle, make or model.  Hey, I’m guilty of it too. VERY guilty. But a foolish, ignorant student at the College for Creative Studies is one thing, getting paid by the manufacturer of said brand is a whole ‘nother.  And while the original, JFK-Continental infused, Lincoln MKX wasn’t far removed from the Ford Edge from whence it came, the redesign takes what was once a solid reinterpretation of the Lincoln brand and well…completely screwed it up.

Again…ever since the Mitsubishi Diamante face of the Lincoln LS, that is.  Let’s get this over with.

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By on November 30, 2012

Sometimes promises are kept in the car design biz: the 2013 Civic sounds like a big step up from this 2012 model. Which was a big step down from the ’70s concept car chic of the 8th generation Civic. Aside from Wayne Cherry’s professional nightmare, how often does a manufacturer make such significant changes after one year of production?  This model insulted more than one autojourno and countless fanbois, apparently Honda doesn’t mess around when reputation and $$$ are on the line.  But just how bad was it in 2012? (Read More…)

By on November 27, 2012

A sports car. A luxury car. A truck. A car for third-world nations.  And yet CCS never gave me a project that said, “lower your standards and design a great rental car” for a week of studio work.   Does anyone design anything with unloved dispensability in mind? But I see it that way: leaving the design world to (eventually) to flash my MBA with an occasional corporate trip…with the obligatory rental car.  But how pretty is the Queen?

The fleet queen that is. (Read More…)

By on November 22, 2012

Some designs are perfect in their initial run, others need a mid-cycle rethink to make ‘em sing. The 4000 is the latter: cost effectively ushering a new era of modern and luxurious Industrial Design for Audi.  I loved the styling, but a classmate at CCS showed me the light: he was an SCCA racer with a similar CS Quattro in the dorm’s parking lot. And while CCS was a total bummer at times, we enjoyed the 4000 in the horrible winter weather around Metro Detroit. Especially at one of our favorite hangouts: Belle Isle.  At night. In a 4000 CS Quattro. Oh hell yes. (Read More…)

By on November 12, 2012

 

One of my Automotive Design teachers at CCS made us take a personality test to determine our strengths(?) as a designer.  It was beyond stupid, or so I thought. To wit, a (paraphrased) question: do you collect old things?  The answer was supposedly neutral: no matter what you answered on this query, your overall score didn’t change.

Which is a total crock. The history of design is so very important, especially for a powerhouse like Audi. Please! (Read More…)

By on October 18, 2012

My first semester’s Automotive Design class (an elective, taught on a Saturday no less) at CCS was taught by a cool, laid back dude.  But he’d get unhinged when his students drew static looking wheels: his beef was four spoke wheels. They are impossible to make “cool”, unless you own a Scion xBox or a Nissan Cube.  But can you have a cool wheel that’s not your average spoke-y affair?  Welcome to the Hexagon wheel. (Read More…)

By on October 4, 2012

The problem with the FR-S’ unrefined bumps, lumps and Trapezoid Homage to the 1977 Mercury Cougar now has a decent solution.  And what of this workaround?  It’s brutal. It’s borderline inexcusable.  But my goodness, it works…too bad I’m making you click to see it.  (Read More…)

By on September 25, 2012

Damn near everyone in the Industrial Design department at CCS said my engineering/gearhead/history buff background was killing my potential Car Design career. In hindsight they had a point, but most were complete jerks about it.  With three art history courses at three different colleges in mind, automotive brands/models/trim levels do indeed nod to something more than PR-hyped styling takeaways: perhaps a vintage automobile, a vague reference to a sub-culture not normally associated with a large corporation, or an entire genre of fine art. But the Scion FR-S isn’t retro… (Read More…)

By on September 3, 2012

Sometimes we work too hard for success.  We listen to others, constructive criticism or not, doing our best to make a change for the better.  But are we really accomplishing that?  I’ve always wondered if the ends justify the means. Not for me at CCS in Detroit: after trying to change myself to fit a certain mold and failing, I realized I’m totally okay with (most) everything I do. On or off the vellum.

I wonder if vehicles like the Infiniti JX are the byproduct of a design studio trying too hard to address criticisms.  Or maybe this is just a common case of “over-styling” a vehicle.  Either way, here we are.

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By on August 10, 2012

Let’s be clear about one thing: racism sucks.  Be it the recent, tragic temple shooting or some BS you experienced when doing/not doing what your culture demands, this is a fact of life. That said, geo-cultural influences are everywhere, including the car design biz.  Take my time at CCS: one of my classmates was a South Korean lawyer who wanted to style cars for Hyundai. His work was unique amongst all studio creations, reflecting a culture that’s borderline impossible to understand by the uninitiated. Which is damn near every college kid.

This person’s work reminded me how culture influences design, and how people can negatively react to it. Which leads us to a flagship Mercedes heavily(?) influenced by a Mercedes design studio in Japan. Yes, Japan.  So let’s get to it. (Read More…)

By on July 26, 2012

Sometimes designers become super stars in the car biz: just ask that dude who made the Ford GT, or the other dude responsible for the Chrysler 300. I am sure both made other vehicles which they truly hated.  Perhaps the 300′s designer shares some amount of blame for the last Chrysler Sebring?  I am sure that Ital Design’s Giorgetto Giugiaro has the same problem, but Hyundai wrote him a check and he made it happen.  Quite honestly, the original Hyundai Excel here in the USA wasn’t a bad car at all.  Bad looking, that is.

And honestly, after walking around this example at a historically savvy Hyundai dealer (next to a Lamborghini Dealership that bored me after 20 minutes) I suggest to you, dear reader, that the Excel sold so unbelievably well on both price and design. Because this machine could look much, much worse.

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By on July 11, 2012

Circa 1998, I was mentally ready to move from the (lower-middle class) suburbs of Houston to the College for Creative Studies’ (CCS) dorm in the heart of Metro Detroit. Oddly my big surprise came not from Detroit itself, but from the dorm’s many Sony PlayStations…and something called “Gran Turismo”.  I knew about the Nissan GT-R, but I was like every other kid playing this amazing game: absolutely blown away by the GT-R’s prowess.

That said, I raced all CCS’ contenders in “arcade mode,” in the big block ’67 Corvette.  With the most power and the easiest to rotate chassis, I wasted most of my Japanese car loving dorm mates. The GT-R was/is rarely my weapon of choice in Gran Turismo. Which kinda explains my general apathy to the GT-R in the flesh. (Read More…)

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