Tag: Styling

By on July 13, 2015


Polymath sports marketer Fred Sharf is known in the art world for finding underappreciated genres, collecting them, researching and writing about them at an academic level, curating exhibits about them, and then donating much of what he collects to museums so others can share his eclectic interests. Among those many interests, Sharf has almost singlehandedly gotten the fine art world to start appreciating the art involved with making automobiles. Drawings and paintings long considered disposable styling studio work product by car companies are now considered collectible and worthy of art museum exhibitions. (Read More…)

By on May 28, 2015


Bob writes:

Hi Sajeev. I’m annoyed by styling that makes the trim height look wrong. Most cars today look like the front is sagging or the rear is too high. The stylists even slant side creases and trim strips down toward the front (Man, I hate that. – SM) to create this look even though a close look at the rocker panel shows that the car is level.

Why are they doing it? Does the public really like it?

Sajeev answers:

The delicate balance of physical + visual trim height adjustment is standard practice, proving itself over decades for both aerodynamic and stylistic enhancement. The problem? Jumping the shark. (Read More…)

By on March 26, 2015


Feeling its style isn’t metal as it could be, Volkswagen is unleashing a more aggressive language for its upcoming compact and midsize crossovers.

(Read More…)

By on February 12, 2015


This just happened. (photo courtesy: Ram)

Most design students don’t consider Peak Oil in their studies, but The Reckoning was on my reading list back then. While Peak Oil is tangentially connected to car design, we clearly reached Peak Emblem.

It cannot get any worse than what’s being introduced in Chicago this week.

(Read More…)

By on January 30, 2015



A Fashionable Savior for the Budget Minded?

Rio is full of beauty: beaches, gorgeous people on said beaches, delicious caipirinhas served beachside andwait for ita healthy alternative to DLO FAIL.

Yes, a way out from the infestation of black plastic cheater panels: triangles of FAIL that plague Car Design from the cheapest subcompact to the most flagship-iest Cadillac. (Read More…)

By on January 15, 2015



This was my first vacation in, like, ever. And it was supposed to be a break from cars. No driving, wrenching, writing, photographing!  Stop looking at that Ford Versailles, don’t take a photo of that Renault, because car design is no vacation in such a beautiful place…right?

And then “my” Ford Ranger found me in Leblon. Oh, for the love of why did I walk down this street I can’t believe that stupid truck followed me from…

(Read More…)

By on December 9, 2014


p0wnage. (photo courtesy: Facebook.com)

I’ve been accused of Automotive Hipsterism for bragging about my bare bones Ford truck instead of aspiring to expensive vehicles. It used to be different, back when top-drawer dashboards were more Malevich and less Pollock in design. Because good design embraces Less is More, while poor design over thinks the solution.

Speaking of hipster, witness the design backlash on Gillette’s Facebook page, especially the red box.

(Read More…)

By on October 13, 2014



I was wrong about the 2015 Camry: it’s a handsome family sedan. But not for us, for the Russians.    (Read More…)

By on September 1, 2014


Reader Request: discuss the Lincoln Mark VIII, preferably the second generation’s modest restyle. He likely didn’t care for my reply, as it follows my disapproval of the Original Testarossa versus that rolling abortion that disrespectfully ended Ferrari’s most iconic series.

Then I parked beside a 2000 Mercury Sable on a fine Houston evening.

(Read More…)

By on August 25, 2014



Design School forces considerations outside of a student’s artistic comfort zone: a unique price, demographic, or geography for starters. Just don’t present a pragmatic design based in sociocultural fact: a conventional sedan for the Indian market–isolating the wealthy from their hired help and their untouchable luggage—was a fantastically stupid mistake. Cultural and profit-minded relevance aside, that’s the not-so-secret secret I’ve mentioned before in this series. Cars are made under a litany of profit-minded constraints, no matter what they may teach in design school.

And some thrive in their design constraints. (Read More…)

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