The Truth About Cars » Strategy 2018 http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Sat, 30 Apr 2016 15:15:06 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.4 Volkswagen Faces Tough Times, Still Plans World Dominance http://www.thetruthaboutcars.com/2013/04/volkswagen-faces-tough-times-still-plans-world-dominance/ http://www.thetruthaboutcars.com/2013/04/volkswagen-faces-tough-times-still-plans-world-dominance/#comments Thu, 25 Apr 2013 11:29:34 +0000 http://www.thetruthaboutcars.com/?p=486126 “The coming months will be anything but easy,” Volkswagen CEO Martin Winterkorn told Reuters today at VW’s annual shareholders’ meeting. Nevertheless, he still plans to rule the world. Except for North America and China, all other regions carry “often significant uncertainty” Winterkorn said. At home in Europe, the market  would be “extremely weak” for the […]

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“The coming months will be anything but easy,” Volkswagen CEO Martin Winterkorn told Reuters today at VW’s annual shareholders’ meeting. Nevertheless, he still plans to rule the world. Except for North America and China, all other regions carry “often significant uncertainty” Winterkorn said. At home in Europe, the market  would be “extremely weak” for the […]

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Volkswagen Chickens Out, Says Strategy 2018 Is Old Hat, Declares Victory, Goes Home http://www.thetruthaboutcars.com/2013/01/volkswagen-chickens-out-says-strategy-2018-is-old-hat-declares-victory-goes-home/ http://www.thetruthaboutcars.com/2013/01/volkswagen-chickens-out-says-strategy-2018-is-old-hat-declares-victory-goes-home/#comments Thu, 31 Jan 2013 18:48:45 +0000 http://www.thetruthaboutcars.com/?p=475950 In 2007, when Martin Winterkorn took over as CEO of Volkswagen, he said that Volkswagen wants to be better than Toyota, not just in units, but in profitability, innovation, customer satisfaction, everything. This morphed into the “Strategie 2018”, which called for world domination no later than what the name says. Today, Volkswagen changed its mind. Declaring […]

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In 2007, when Martin Winterkorn took over as CEO of Volkswagen, he said that Volkswagen wants to be better than Toyota, not just in units, but in profitability, innovation, customer satisfaction, everything. This morphed into the “Strategie 2018”, which called for world domination no later than what the name says. Today, Volkswagen changed its mind. Declaring […]

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Happy Couple: Volkswagen Finally Swallows Porsche http://www.thetruthaboutcars.com/2012/07/happy-couple-volkswagen-finally-swallows-porsche/ http://www.thetruthaboutcars.com/2012/07/happy-couple-volkswagen-finally-swallows-porsche/#comments Thu, 05 Jul 2012 08:05:53 +0000 http://www.thetruthaboutcars.com/?p=451386 They have been together for a while. Behemoth Volkswagen and tiny, but bigger than life Porsche shared technologies and booths at auto shows, Volkswagen generals are in key positions at Porsche. Fitting the German Zeitgeist, they lived together without being formally married. This will be rectified in a few weeks. On August 1, 2012, the […]

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They have been together for a while. Behemoth Volkswagen and tiny, but bigger than life Porsche shared technologies and booths at auto shows, Volkswagen generals are in key positions at Porsche. Fitting the German Zeitgeist, they lived together without being formally married. This will be rectified in a few weeks. On August 1, 2012, the […]

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Strategie 2018: Bludgeoned Volkswagen Plans Counter-Attack http://www.thetruthaboutcars.com/2012/06/strategie-2018-bludgeoned-volkswagen-plans-counter-attack/ http://www.thetruthaboutcars.com/2012/06/strategie-2018-bludgeoned-volkswagen-plans-counter-attack/#comments Mon, 11 Jun 2012 08:20:20 +0000 http://www.thetruthaboutcars.com/?p=448324   A few months ago, Volkswagen’s 2018 goal of world domination was in gripping distance. In a record run, and helped by tsunamis and floods, Volkswagen had finished 2011 as world’s second largest automaker after GM and before Toyota. Overtaking GM was seen as a matter of short time. Six months later, the advantage is […]

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  A few months ago, Volkswagen’s 2018 goal of world domination was in gripping distance. In a record run, and helped by tsunamis and floods, Volkswagen had finished 2011 as world’s second largest automaker after GM and before Toyota. Overtaking GM was seen as a matter of short time. Six months later, the advantage is […]

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Wunderwaffe Diesel: Porsche Plans All-Out Assault On U.S. Soil http://www.thetruthaboutcars.com/2011/12/wunderwaffe-diesel-porsche-plans-all-out-assault-on-u-s-soil/ http://www.thetruthaboutcars.com/2011/12/wunderwaffe-diesel-porsche-plans-all-out-assault-on-u-s-soil/#comments Sun, 04 Dec 2011 09:46:18 +0000 http://www.thetruthaboutcars.com/?p=421315 Despite still not having been amalgamated into the sprawling Volkswagen empire (blame the lawyers,) Porsche wants to do its share for Volkswagen’s all-out assault to the top. According to Strategie 2018, sorry, make that according to “Mach 18,” the Volkswagen empire wants to be on top in all respects before the decade ends. A small […]

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Despite still not having been amalgamated into the sprawling Volkswagen empire (blame the lawyers,) Porsche wants to do its share for Volkswagen’s all-out assault to the top. According to Strategie 2018, sorry, make that according to “Mach 18,” the Volkswagen empire wants to be on top in all respects before the decade ends. A small […]

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Volkswagen’s Strategy 2018. With Generous Support From GM And Toyota http://www.thetruthaboutcars.com/2010/02/volkswagen%e2%80%99s-strategy-2018-with-generous-support-from-gm-and-toyota/ http://www.thetruthaboutcars.com/2010/02/volkswagen%e2%80%99s-strategy-2018-with-generous-support-from-gm-and-toyota/#comments Wed, 03 Feb 2010 15:11:57 +0000 http://www.thetruthaboutcars.com/?p=344001 When Martin Winterkorn took over as CEO of Volkswagen, he said that Volkswagen wants to be better than Toyota, not just in units, but in profitability, innovation, customer satisfaction, everything. Toyota was the declared enemy of VW. Toyota was bigger, made more money, had happier customers. When Winterkorn declared the lofty goal, it was shrugged […]

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When Martin Winterkorn took over as CEO of Volkswagen, he said that Volkswagen wants to be better than Toyota, not just in units, but in profitability, innovation, customer satisfaction, everything. Toyota was the declared enemy of VW. Toyota was bigger, made more money, had happier customers. When Winterkorn declared the lofty goal, it was shrugged […]

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Volkswagen Wants To Triple U.S. Sales By 2018 http://www.thetruthaboutcars.com/2010/01/volkswagen-wants-to-triple-u-s-sales-by-2018/ http://www.thetruthaboutcars.com/2010/01/volkswagen-wants-to-triple-u-s-sales-by-2018/#comments Mon, 11 Jan 2010 11:08:12 +0000 http://www.thetruthaboutcars.com/?p=341370 Volkswagen has grand plans for the U.S.A. Volkswagen wants to “increase sales and market share in 2010.” Ok, who doesn’t.  Now, for the delusions of grandeur part: By 2018, Volkswagen wants to more than triple annual car sales in the U.S. to 1 million a year, with  Audi accounting for 200,000 sales, reports the Wall […]

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Volkswagen has grand plans for the U.S.A. Volkswagen wants to “increase sales and market share in 2010.” Ok, who doesn’t.  Now, for the delusions of grandeur part: By 2018, Volkswagen wants to more than triple annual car sales in the U.S. to 1 million a year, with  Audi accounting for 200,000 sales, reports the Wall […]

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