The Truth About Cars » Strategie 2018 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Tue, 15 Jul 2014 15:25:59 +0000 en-US hourly 1 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » Strategie 2018 Volkswagen Faces Tough Times, Still Plans World Dominance Thu, 25 Apr 2013 11:29:34 +0000

“The coming months will be anything but easy,” Volkswagen CEO Martin Winterkorn told Reuters today at VW’s annual shareholders’ meeting. Nevertheless, he still plans to rule the world.

Except for North America and China, all other regions carry “often significant uncertainty” Winterkorn said. At home in Europe, the market  would be “extremely weak” for the foreseeable future, Volkswagen AG’s Vorstandsvorsitzender predicted.

Yesterday, Volkswagen reported a first-quarter operating profit 26 percent down to a still very respectable $3 billion. Undaunted, Volkswagen wants to match last year’s record earnings of 11.5 billion euros and set new delivery records.

“Regardless of whether we’re in an upturn or downturn, it’s our goal to ensure that VW reaches the top of the automotive industry by 2018,” Winterkorn said. We read that as the Strategie 2018 still being in place. A few months ago, works council chief Bernd Osterloh declared mission accomplished and said the company needs a new strategy.

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Strategie 2018: Bludgeoned Volkswagen Plans Counter-Attack Mon, 11 Jun 2012 08:20:20 +0000  

A few months ago, Volkswagen’s 2018 goal of world domination was in gripping distance. In a record run, and helped by tsunamis and floods, Volkswagen had finished 2011 as world’s second largest automaker after GM and before Toyota. Overtaking GM was seen as a matter of short time. Six months later, the advantage is slipping away. A visibly rattled Volkswagen now musters all energy to stay in the race.

Volkswagen’s new Hoffnungsträger, freshly-minted China chief Jochem Heizmann, plans to build and sell 4 million cars in China by 2018, he told the German magazine Focus. Last year, Volkswagen sold 2.3 million units in the Middle Kingdom. Heizmann’s conservative predecessor had budgeted 3 million units until 2018. To a delighted board, Heizmann now promises a million more.

Every unit counts in the race to the top. Volkswagen redoubled its efforts to buy U.S. truckmaker Navistar. According to Financial Times Deutschland, Volkswagen is interested in taking over Navistar. Navistar is a bargain, its stock lost half its value in four months. Navistar would round-out Volkswagen’s SCANIA and MAN offerings. MAN already makes engines and components for Navistar. There could be a bidding-war: Fiat is also said to be interested in Navistar. Volkswagen however has the bigger war chest.

Volkswagen will most likely finish the year ranked third. It will have to work hard on not to slip further. Home market Europe, where Volkswagen sells around half of its global volume is a mess. Other markets, or new brands will have to make up for the losses at home if Volkswagen’s Strategie 2018 is supposed to succeed. A reinvigorated Toyota and a disencumbered GM will do everything to keep VW in its third place.

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Wunderwaffe Diesel: Porsche Plans All-Out Assault On U.S. Soil Sun, 04 Dec 2011 09:46:18 +0000 Despite still not having been amalgamated into the sprawling Volkswagen empire (blame the lawyers,) Porsche wants to do its share for Volkswagen’s all-out assault to the top. According to Strategie 2018, sorry, make that according to “Mach 18,” the Volkswagen empire wants to be on top in all respects before the decade ends. A small sports car company with barely 100,000 units won’t bring much volume, but they will try as much as they can.  “Porsche aims to double its annual U.S. sales within seven years by dramatically expanding its product lineup — while maintaining its U.S. dealer body at almost the same size,” Automotive News Europe [sub] reports.

Porsche won’t even shy away from the unthinkable – like bringing diesels to America.

“By 2018, we will sell around 50,000 cars in the U.S.,” Detlev von Platen, CEO of Porsche Cars North America, told ANE. That’s double of Porsche’s 25,320 units sold in the United States last year. This year,  v. Platen thinks he will sell “more than 29,000 units” in the U.S.

To support the assault, Porsche will land three new models stateside in 2012:  The redesigned 911 in February, a 430-hp Panamera GTS in spring, and, hold your nose, a Cayenne diesel, planned for the second half of the year.

Don’t laugh. Porsche plans that the oilburning Cayenne will amount to 15 percent of all Cayennes sold in the U.S., and it allots another 15 percent to the Cayenne gasoline-electric hybrid.

In 2013, Porsche will throw a fresh Cajun crossover into the battle.

All of that will be sold through fewer dealers. Platen thinks that his U.S. dealer network, currently counting 200 outlets, will be “slightly consolidating.”

Globally, Porsche wants to double annual sales from 95,000 last year to 200,000 in 2018. It will be a drop in the bucket compared to the more than 10 million of sales the Volkswagen empire will need for word domination, but every drop counts.


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Volkswagen Is Getting Worried Sat, 26 Nov 2011 13:11:45 +0000

In an interview with Germany’s Handelsblatt, Volkswagen’s CEO Martin Winterkorn said:

„No question, 2012 will be come much tougher, particularly in Europe, and there especially in highly indebted countries like Italy or Spain.The market will shrink in 2012, and we will suffer from that. We expect the European market to get smaller next year. Also the developments in other areas of the world need to be monitored closely.”

On December 15, Winterkorn will prepare the Volkswagen management for the tough times. At a conference in Dresden, there will be “intensive discussions.” This according to an invitation Automobilwoche [sub] could get its hands on.

In Volkswagen-typical hyperbola, the „Strategie 2018“ has been renamed to „Mach 18“. It’s up to you whether you think this means 18 times the speed of light, or (read in German) „do it in 2018.“

Afterburners may be needed, because for the first time, Winterkorn is worried that he might fail:

Winterkorn warns:

“We will reach our Mach 18 targets only with a broad consensus in society.“

If, by 2018, Volkswagen won’t be he largest, most profitable, most admired automaker with the highest customer satisfaction – then it’s the society’s fault. No consensus. Forget about it. New strategy.

Volkswagen is facing more problems than just a soft Europe. There is the never-ending drama with Suzuki. In China, Volkswagen is growing so fast that it has trouble getting qualified personnel. Some factories even have problem getting enough electrical power. And that in a time when China wants to electrify its cars.

According to Automobilwoche, „Winterkorn is worried that the high speed of expansion could create similar problems for Volkswagen as it did fort he Japanese rival Toyota.“

All of this will be discussed on December 15th. It should become an interesting conference.



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Volkswagen’s Winterkorn Will Stick Around. Strategie 2018 Soon OBE? Mon, 03 Jan 2011 14:07:45 +0000

Volkswagen  extended Martin Winterkorn’s CEO contract for another five years, not that anyone doubted that they would do it. The now 63 year old Winterkorn has job security through 2016. In 2016, he’ll be 68, and if Volkswagen hasn’t caught up with Toyota by then, that will be the perfect time to go into retirement. After all, surpassing Toyota is scheduled for 2018. Or maybe not …

What is much more surprising is what Bloomberg picked up. “A person with knowledge of the matter” had told Bloomberg that Volkswagen is three years ahead of plan. VW wants to sell more than 8 million cars by 2012 and 10 million as early as 2015.These are conservative goals. For 2010, Volkswagen will most likely report sales in excess of 7 million units.

Toyota on the other hand is taking it easy. Toyota will most likely report a  total  worldwide production of 8.55 million units for 2010, and plans for only2 percent growth in 2011. If both keep that up, VW will be breathing down ToMoCo’s neck in two years. Well, Toyota never wanted to be number one. They were worried about what happens when everybody is out to get you. And look what happened. VW on the other hand is dead set to rule the world.  Are they really?

Now here is a very likely scenario: GM may have already unseated Toyota in 2010 production numbers. If not, they might do it this year. This would be the perfect scenario for Volkswagen. Whatever happens, they can always say: “Our goal was to unseat Toyota as the world largest automaker by 2018. Now that Toyota is no longer the world’s largest, the plan has been overtaken by events. Did we ever mention GM? No, we did not.”

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Winterkorn Wants Pole Position Wed, 27 Oct 2010 22:21:55 +0000

Herr Winterkorn is not backing off from the ambitious Strategie 2018. In eight years, Volkswagen wants to be the king of the hill, in all disciplines from making the most cars on earth to making the most money, from having the most satisfied customers to having the most brilliant ideas. Haughty hubris, you say? Winterkorn disagrees with you. “We are well-positioned to achieve the goals laid down in our Strategy 2018″, said Winterkorn as he presented the nine month interim report of Volkswagen today.

First things first: Winterkorn confirms our previous report of €4b ($5.57b) after tax profit. Operating profit in the first nine months was €4.8b ($6.6b), and that didn’t include the €1.3b ($1.79b) they made in China and that are captured using the equity method. Interestingly, VW now inherited a hedge fund from Porsche: “In addition, the financial result includes positive effects of €863 million from the measurement of the put/call rights relating to Porsche Zwischenholding GmbH at the reporting date,” says a release by Volkswagen.

Otherwise, everything up a bit: Vehicles deliveries rose by 12.9 percent to 5.4 million (January – September 2009: 4.8 million). Volkswagen’s global market share inched up to 11.6 percent from 11.5 percent in the same period of the prior year. Sales of “almost all Volkswagen Group brands” are up also. We won’t bore you with the details. Since all brands reported are up, we looked for the missing ones. Bugatti and Lamborghini are AWOL. We can only assume.

Anyway, Winterkorn says that “the Volkswagen Group continues to have its sights firmly set on capturing pole position in the automotive industry.” Oh, well. Jack Baruth will have to explain to you that the polesitter is not necessarily the winner.

Or is Winterkorn backing off a bit? They are “well positioned.” They have their “sights firmly set” on the pole position. Anybody can say that.

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