The Truth About Cars » Strategic Vision http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Fri, 04 Sep 2015 19:38:55 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.4 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars » Strategic Vision http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com Fiat Chrysler Tops Annual ‘Total Quality’ Survey http://www.thetruthaboutcars.com/2015/07/fiat-chrysler-tops-annual-total-quality-survey/ http://www.thetruthaboutcars.com/2015/07/fiat-chrysler-tops-annual-total-quality-survey/#comments Fri, 17 Jul 2015 16:00:48 +0000 http://www.thetruthaboutcars.com/?p=1118545 Fiat Chrysler Automobiles earned the top spot overall in an annual survey of new car quality. Strategic Vision, a San Diego-based research firm, ranked FCA No. 1 for the first time since the company began measuring customer satisfaction in 1995. Last year, Kia earned top honors. FCA had six cars that topped their respective segments, […]

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FCA US HQ

Fiat Chrysler Automobiles earned the top spot overall in an annual survey of new car quality.

Strategic Vision, a San Diego-based research firm, ranked FCA No. 1 for the first time since the company began measuring customer satisfaction in 1995. Last year, Kia earned top honors.

FCA had six cars that topped their respective segments, including the Fiat 500 and 500e; Dodge Charger, Challenger and Durango; and, the Jeep Wrangler Unlimited.

While FCA took the top spot this year, General Motors and Volkswagen followed closely behind, tying for second place, one point behind FCA on a 1,000-point scale.

According to Strategic Vision, 46,000 consumer responses were used for the study, which rated consumer satisfaction along with problems in each vehicle. The Mini Cooper Roadster earned the highest score among new cars. Land Rover was tops among luxury automakers, Ram was first among non-luxury automakers.

BMW had six segment winners including the i3, 3-Series Wagon, X4 and X5; Mini Cooper Roadster and Countryman.

According to the Detroit News, the Total Quality Index study comes out less than a week before the annual J.D. Power Automotive Performance, Execution and Layout survey that last year ranked all FCA brands below industry average.

Of course, TTAC has never really been a big fan of the report anyway.

 

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Strategic Vision’s “Total Value” Turkey List http://www.thetruthaboutcars.com/2009/11/strategic-visions-total-value-turkey-list/ http://www.thetruthaboutcars.com/2009/11/strategic-visions-total-value-turkey-list/#comments Fri, 27 Nov 2009 15:35:24 +0000 http://www.thetruthaboutcars.com/?p=337161 What do you say about a purported “Total Value Index” that includes such notable turkeys as Honda’s Insight, Mercedes’ R-Class, and Chrysler Aspen? No seriously, what do you say? Did nobody at Strategic Vision notice that the Aspen has been discontinued or that the Insight is actually less compelling than a Civic Hybrid? Besides, can […]

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What do you say about a purported “Total Value Index” that includes such notable turkeys as Honda’s Insight, Mercedes’ R-Class, and Chrysler Aspen? No seriously, what do you say? Did nobody at Strategic Vision notice that the Aspen has been discontinued or that the Insight is actually less compelling than a Civic Hybrid? Besides, can we be done with surveys that find different ask people how much they love the car they just dropped a load of money on? If you’re dumb enough to spend money on an Aspen, you’re dumb enough to say it has more “total value” than any other mid-size ute. But why does SV have to give your dumb, self-justifying opinion even the thinnest veneer of credibility? Here’s what Strategic Vision’s President has to say about the list:

Durability alone and simply satisfying customers is not enough for buyers who demand both immediate and long term Value. Customers no longer feel constrained to consider only the ‘usual suspects.’ Because of increased quality, competitive prices and manufacturers fighting for their lives to provide Loveworthy℠ vehicles, this is truly an exciting time for car buyers, today and in the near future. Manufacturers are listening and reacting quickly to stay competitive.

By discontinuing models that appear on the list? Sigh. Match these vehicles against their sales numbers, and you’ll see that the only consumer opinions that count (i.e. the ones backed by purchases) are very different than this list.

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