The new car commercial with the pretty ribbon on a Lexus/Acura/Mercedes/BMW/Canyonero has received countless exposure over the years.
The United States is one of the few countries that celebrates Christmas, in part, by commercializing four to five figure debts. A lot of folks like to look at Saint Nick as the Coca-Cola drinking, car giving, Red Rider rifle distrubting, jolly red cheeked saint with magic flying reindeer. Only when we are older do we find out that the real fellow was a bit more secretive and modest than that.
So what if instead of all that Christmas cheer, you simply received a tool that helps with your equity? Specifically, your automotive equity.
What would it be?