This is what you read two months ago on TTAC: “FCA won’t build this car forever if it remains unwanted. Long live the Alfa Romeo 4C?”
The mission for the Viper team then became, how do we make it desirable? Better yet, how do we make it desirable tomorrow?
Over the span of a few days or weeks, the Chrysler Group wasn’t going to inject a barrel full of cash into R&D for a new Viper, perform stress tests, crash tests, performance tests, complete styling mock-ups, consult the Viper-owning faithful, and begin delivering cars to dealers.
But they could drop the price by $15,000, creating a base MSRP of $84,995. Suddenly for September, the Viper was priced like it was two decades ago, adjusted for inflation.
Suddenly, U.S. sales rose to the highest level the Viper has seen since January 2009, when 127 were sold, a follow-up to the Viper’s 152-unit December 2008 performance. (Read More…)