The Truth About Cars » Sproule http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Fri, 11 Apr 2014 18:43:11 +0000 en-US hourly 1 http://wordpress.org/?v=3.8.1 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » Sproule http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com Car Fight! Fiat And Nissan Trade Insults Over Who’s Uglier http://www.thetruthaboutcars.com/2012/12/car-fight-fiat-and-nissan-trade-insults-over-whos-uglier/ http://www.thetruthaboutcars.com/2012/12/car-fight-fiat-and-nissan-trade-insults-over-whos-uglier/#comments Wed, 05 Dec 2012 18:41:56 +0000 http://www.thetruthaboutcars.com/?p=469198

Forward contracts for popcorn skyrocketed at the Chicago Mercantile Exchange, the Tokyo Commodity Exchange and other world markets after managers of Fiat and Nissan traded barbs about beauty.

Matt Davis, head of Fiat brand product marketing, hit first.

Matt Davis of Fiat: “Visual pollution!”

Clearly referring to Nissan’s Leaf, Davis said: “Let’s be honest, ugliness is probably one of the worst forms of pollution.”
Of course, Fiat does not want to be known as an ecological criminal, hence, said Davis to Bloomberg: “The Fiat 500e proves that you do not have to give up on good looks to deliver an electric car.” Laughter among reporters assembled in Auburn Hills.

Today, Nissan hit back with gusto.

“Let’s face it, Fiat has not shied away from controversial styling themselves,” Nissan’s head of global marketing communications Simon Sproule told Hans Greimel of Automotive News [sub] today. “Many would describe many of their products as visual pollution. Take a long, hard look at the Fiat Doblo.”

Sproule of Nissan: “Look who’s talking!”

Once Sproule, a Brit, and usually a gentleman, (he joined Nissan from Aston Martin, Jaguar, Land Rover) was on a roll, he told Greimel that unlike the Fiat EV, the Leaf is a “fully functioning” car for families and daily use.

Then, he dispensed one of the biggest insult in the business, namely that the Fiat 500e is a quota car, and that the Italians don’t really mean it.
He told Greimel that Fiat is simply offering a me-too car to appease regulators. “They chose the smallest vehicle in their range with the least amount of passenger functionality,” Sproule said. “I don’t think they have the credibility or the hardware to stand behind these kind of statements. Either you’re committed to it or not.”

Good reporter as he is, Greimel immediately called Fiat in Turin, where a spokesman declined comment. They are probably thinking of choice words. Stay tuned.

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