The U.S. market, long in need of an affordable, compact, rear-wheel-drive sports car, allowed the hype to initially take hold. The Scion FR-S’s best ever month was its first full month of availability – June 2012 – when 2684 copies were sold.
But in the second-half of the FR-S’s first full year in the U.S., FR-S volume slid 4%.
• FR-S accounts for 24% of U.S. Scion sales
• Scion accounts for 2.4% of Toyota Motor Sales, USA, Inc. volume
• Subaru sold 25,492 WRX/STi Imprezas in 2014
The numbers weren’t terribly low. 18,327 FR-Ss were sold in the U.S. in 2013. But they weren’t terribly high, either. Nissan, for a reference point, sold 36,728 350Zs in 2003.
Regardless, only 18 months into the car’s tenure, monthly declines became notable because of their severity and consistency. (Read More…)