By on March 13, 2017

2018 Lexus LC500 front – Image: Lexus

Lexus has lofty goals for the new LC performance coupe, a two-car range encompassing V8 and V6 hybrid cars. The Lexus LC, Toyota’s premium division hopes, will attract 400 buyers in America per month.

That’s a big number.

Granted, Toyota sells more than 1,000 Camrys in the United States every day. In fact, Lexus sells 300 copies of the RX, America’s all-conquering premium utility vehicle, every day.

But the 2018 Lexus LC is not America’s best-selling midsize car 15 years running, nor is the LC the dominant luxury crossover in a market gone gaga for luxury crossovers. The Lexus LC, on the other hand, is a $92,995–106,295 Japanese coupe. 400 monthly sales for a two-door priced in that stratosphere is truly a big number.

And Lexus believes it will outsell the Jaguar F-Type, Porsche Cayman, Mercedes-Benz SLC, and Audi TT. Lexus believes the LC will sell roughly three times more often than the Nissan GT-R ever has. Lexus intends to attract more buyers with the LC than Mercedes-Benz can with The Establishment, the SL-Class; more buyers than BMW attracts with the vast BMW 6 Series range.

Why? Lexus certainly has its reasons. (Read More…)

By on February 3, 2017

2017 Ford Mustang blue - Image: Ford

Across much of the United States, January is not the season for pony car purchases.

In fact, January is not the season for big automotive purchases in general.

Auto sales are at their lowest point in January. The rush to buy and lease vehicles in December, when spending comes naturally and time away from the office is easy to come by, is over. The weather typically takes a turn. Wallets are not flush.

Last month, U.S. auto sales dropped 2 percent from January 2016 levels. Blame a 13-percent passenger car downturn.

But the Ford Mustang, Chevrolet Camaro, and Dodge Challenger all tanked at a substantially worse rate than the market at large, following up a disappointing 2016 with January results that had better not set the stage for 2017. (Read More…)

By on November 7, 2016

2016 Chevrolet Camaro white

Updated with additional October incentive numbers.

In theory, 2016 should have been the Chevrolet Camaro’s year. Although it’s not over, we already know it won’t be the Camaro’s year.

But the Chevrolet Camaro is making headway as 2016 comes to a close. October was the second consecutive month in which the Camaro outsold the Mustang.

(Read More…)

By on July 8, 2016

2016 Chevrolet Camaro

After TTAC delved into the details of the sixth-generation Chevrolet Camaro’s gradual decline last month, General Motors reported the worst sales month for the Camaro since November 2014.

June 2016 sales of the Chevrolet Camaro fell to a 19-month low. With only 4,969 sales — a huge number by the standards of most sporting cars but a 40-percent drop compared with the Camaro’s five-year June average — U.S. Camaro volume fell below 5,000 units for just the second time in the last 18 months.

Newly launched this past winter, the latest Camaro’s sales have fallen well below the totals achieved by the six-year-old fifth-gen Camaro in its final — and worst — year on the market. In the first-half of 2015, GM reported 42,593 U.S. sales of the Camaro, a 9-percent year-over-year drop. Yet one year later, the new Camaro is down 14 percent to 36,834 units, a drop of 5,759 sales. (Read More…)

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