Yes, GM was a major sponsor of US Olympic athletes at the 1984 Summer Olympics (which were boycotted by most of the Warsaw Pact as payback for Jimmy Carter and friends boycotting the ’80 Olympics over Part XXIV in the War In Afghanistan), which meant that you could buy an Olympic Edition Buick Century that year. I moved to Southern California while the ’84 Olympics were going on, but all I remember about them was my friend who made the national news by drunk-driving over tens of thousands of orange cones set up for the bicycle-road-race event in Orange County (delaying the start of the event and earning five years of weekend orange-vest-freeway-cleanup duty)… and the sight of all these Olympic Centuries being driven around by low-level employees of the Games. Here’s one that managed to stay on the street for nearly 30 years, before washing up in an Oakland self-service yard. (Read More…)
Tag: Special Edition
From my post yesterday, you might get the feeling that I think all special editions are bad. That isn’t true. Occasionally, a car company makes a special edition when it’s not desperate. And occasionally, it’s pretty good – even if it doesn’t include extra horsepower. This post details all those special editions that were surprisingly tolerable – even if they were mostly unique badging and special paint.
Sometimes, car companies get desperate. This usually happens at the end of a model run, when a car is obsolete but the new one isn’t quite ready to launch. Or, if you’re Chrysler, this happens the day a new model is released.
The search for “potential synergies” between Alfa Romeo and Maserati has already yielded its first bitter fruits, as Auto Motor und Sport reports that a special edition Alfa will be built as a loaner for Maserati owners who bring their cars in for service. Because there’s nothing Sergio Marchionne can’t fix with a special edition…
In the past, Jeep’s done it up big for the NAIAS, unveiling wild concepts, driving new production models through plate glass, and the like. This year though, things are a bit tight. Instead of throwing a booze-soaked bash around some miles-from-production concept, Sergio Marchionne is going to lay out some saltines and Tang and let visitors paste some cheap decals he picked up in China on a Wrangler. All this in celebration of Jeep’s first new products in ages: the Unlimited Mountain and Islander edition Wranglers. Featuring the cheapest, most gimmicky-looking graphic decals and upholstery ever foisted upon the buying public (random latitude/longitude readings? really?), these “special” editions need to keep Jeep gasping along until ChryCo can get the suppliers lined up for the new Grand Cherokee. Meanwhile, stand by for more special editions from Chrysler, hinted at in the firm’s five year plan. This is going to get even uglier before the actual Fiat products show up later this year.