From my post yesterday, you might get the feeling that I think all special editions are bad. That isn’t true. Occasionally, a car company makes a special edition when it’s not desperate. And occasionally, it’s pretty good – even if it doesn’t include extra horsepower. This post details all those special editions that were surprisingly tolerable – even if they were mostly unique badging and special paint.
Tag: Special Edition
Sometimes, car companies get desperate. This usually happens at the end of a model run, when a car is obsolete but the new one isn’t quite ready to launch. Or, if you’re Chrysler, this happens the day a new model is released.
The search for “potential synergies” between Alfa Romeo and Maserati has already yielded its first bitter fruits, as Auto Motor und Sport reports that a special edition Alfa will be built as a loaner for Maserati owners who bring their cars in for service. Because there’s nothing Sergio Marchionne can’t fix with a special edition…
In the past, Jeep’s done it up big for the NAIAS, unveiling wild concepts, driving new production models through plate glass, and the like. This year though, things are a bit tight. Instead of throwing a booze-soaked bash around some miles-from-production concept, Sergio Marchionne is going to lay out some saltines and Tang and let visitors paste some cheap decals he picked up in China on a Wrangler. All this in celebration of Jeep’s first new products in ages: the Unlimited Mountain and Islander edition Wranglers. Featuring the cheapest, most gimmicky-looking graphic decals and upholstery ever foisted upon the buying public (random latitude/longitude readings? really?), these “special” editions need to keep Jeep gasping along until ChryCo can get the suppliers lined up for the new Grand Cherokee. Meanwhile, stand by for more special editions from Chrysler, hinted at in the firm’s five year plan. This is going to get even uglier before the actual Fiat products show up later this year.