Honda wants to up its software game and encourage creative uses for ones and zeros at its new research and development center. With ASIMO — the company’s adorable robot mascot — almost old enough to smoke, Honda hasn’t developed a super-high-profile gizmo in nearly 17 years.
Recently, the company took a distinctive back-to-basics approach to address slipping quality, though CEO Takahiro Hachigo confessed that rekindling the R&D “spirit” would be the other half of building a better Honda Motor Co.
With those goals in mind, Tokyo’s Honda Innovation Lab opened its doors to the press on Tuesday as the company announced it will be forming a specific unit to focus on the development of software-laden technology for its next generation of vehicles. (Read More…)